Scalefast

06/27/2022

Merchant of Record. Seller of Record. Payment Service Provider. These are commonly seen terms in online retail, but there is some mystery in understanding their place in eCommerce. 🤔

While each of these payment partners can work separately, they are often combined depending on a company’s needs.

To take a deep dive into defining these terms and how they function:

Merchant of record, seller of record and payment service providers all streamline eCommerce. Here's what you need to know about them.

06/24/2022

10 email marketing tips to increase conversions 📨

1) Segment your audiences

2) Use dynamic language

3) Leverage AI to optimize send times

4) Scrub your email list

5) A/B test your emails

View the full list of tips:

Email marketing is more important and relevant than ever. Here's how to craft and distribute emails that will delight your customers.

06/22/2022

The key takeaway here is that shoppers want a personalized shopping experience. They will give your brand their personal information and are likely to spend more money if you provide personalization.

Read more: https://hubs.li/Q01dCzxL0

06/20/2022

We discuss how men’s wellness became a billion dollar eCommerce business: https://hubs.li/Q01dBMQr0

06/17/2022

This article from Marketing Dive shares how Twitter's expansion into eCommerce exemplifies the key role it seeks to play within retail. Social media companies must continue to partner with retail as marketing budgets change and consumer habits shift. 💡

The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push. 

06/14/2022

This new article from The Wall Street Journal features commentary from Scalefast's VP of Marketing Dan Wallace-Brewster! The story focuses on how big discounts could be coming down the pipeline very soon from your favorite retailers due to an overwhelming amount of unsold inventory.

Read the full piece here ➡️ https://hubs.li/Q01dBMY10

From the article: "Target, Walmart and Macy's announced recently that they are starting to receive large shipments of outdoor furniture, loungewear and electronics everyone wanted, but couldn’t find, during the pandemic.

The problem for retailers—that these goods are delayed by almost two years—could be a windfall for those in the market for sweatpants or couches. Look for prices to start dropping around July 4, analysts say."

Retailers are getting ready to slash prices of goods that were popular during the pandemic. Expect ‘discounts like you’ve never seen before.’

06/13/2022

Let’s define social commerce, then take a look at the most popular social commerce trends for 2022: https://hubs.li/Q01d3c370

06/10/2022

In honor of Pride Month, we put together 7 ways brands can be more inclusive and foster stronger connections with the modern consumer.

Check it out here ➡️ https://hubs.li/Q01cQBlH0

Inclusivity is something consumers have come to expect and they’ll quickly shop elsewhere if your brand doesn’t offer it. 🏳️‍🌈

Customers are increasingly spending their money with brands who share their values. Here's inspiration for making sure your DTC is inclusive.

06/08/2022

Anyone who spends time online knows the feeling of pressing on a website button and nothing happens. The usual reaction is to repeatedly click and click, each time with increasing aggressiveness.

This could be due to a UX problem. Learn more about rage clicks now:

Rage clicks can be a sign of customer frustration and that frustration can cause lower conversion rates. Here's what you need to know.

06/06/2022

Planning pre-sale events at the beginning of the cycle, friends and family events in the middle, and final sales at the end is key to shoring up revenue and profit in these unpredictable times.

We dive into three possible scenarios for that product’s lifecycle in our blog:
1) Typical lifecycle plan – without pre-sale event; without final sale event
2) A lifecycle plan with a pre-sale event only
3) A lifecycle plan with pre-sale event, friends and family event and a final sale event

Read the blog now >>

Strategic product lifecycle management through smart sale events is the key to higher profitability, lower waste and ecstatic customers.

06/01/2022

Web 1.0 laid the groundwork for the growth of eCommerce.

Web 2.0 allowed online retailers and customers share information about products.

Web 3.0 prompted computers and bots to learn what interests people and help find what they want faster.

Let’s dive more into the three major iterations of the internet, otherwise known as Web 1.0, Web 2.0 and Web 3.0. We’ll also look at how the “webvolution” has impacted eCommerce in our blog. ➡️

Web3 is poised to change (yet again) how we interact with each other and with our customers. Here's a look back and a peek into the future.