Laurel and Grey LLC

Laurel and Grey LLC Founded in 2017 by Katy Rutkin, Laurel and Grey LLC is a digital marketing communications firm commi

How to optimize social media search on TikTok and Instagram: place SEO-rich keywords in three specific places within you...
08/19/2026

How to optimize social media search on TikTok and Instagram: place SEO-rich keywords in three specific places within your content:

1. Speak them within the first 3-seconds of a Reel, TikTok video or YouRube short.

2. Put them in your on-screen text.

3. Include them at the beginning of your post captions.

Google and AI tools like ChatGPT, Perplexity, and Gemini are now indexing Reels and TikToks the same way they index web pages.

Most brands are still optimizing for likes. The ones that are winning right now are optimizing for search.

Save this before you create your next post 📌

Your weekly marketing update is here, and this week had a lot going on 📲Google officially prioritized AI results in sear...
06/01/2026

Your weekly marketing update is here, and this week had a lot going on 📲

Google officially prioritized AI results in search, TikTok launched tools that turn still photos into video and made shoppable content schedulable, Instagram made it easier to test content before you commit, and Amazon DSP opened up audio ads on Alexa and teamed up with for CTV targeting 📺

If you work in social, paid media, or you’re just trying to keep up with what’s changing in digital marketing, this one’s for you. Swipe through for the full breakdown 👉

We’ll do this every Monday. Follow along so you never miss a week 💖

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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