Laurel and Grey LLC

08/19/2026

How to optimize social media search on TikTok and Instagram: place SEO-rich keywords in three specific places within your content:

1. Speak them within the first 3-seconds of a Reel, TikTok video or YouRube short.

2. Put them in your on-screen text.

3. Include them at the beginning of your post captions.

Google and AI tools like ChatGPT, Perplexity, and Gemini are now indexing Reels and TikToks the same way they index web pages.

Most brands are still optimizing for likes. The ones that are winning right now are optimizing for search.

Save this before you create your next post 📌

06/01/2026

Your weekly marketing update is here, and this week had a lot going on 📲

Google officially prioritized AI results in search, TikTok launched tools that turn still photos into video and made shoppable content schedulable, Instagram made it easier to test content before you commit, and Amazon DSP opened up audio ads on Alexa and teamed up with for CTV targeting 📺

If you work in social, paid media, or you’re just trying to keep up with what’s changing in digital marketing, this one’s for you. Swipe through for the full breakdown 👉

We’ll do this every Monday. Follow along so you never miss a week 💖

07/13/2023

We are excited to announce our newest client, Fotorama 🎉

We’ll be developing and executing a social media strategy to help drive awareness and purchase for Fotorama’s newest game, .

Do you need help with your social media
marketing? Send us a DM to learn more about working with our team 📥

07/10/2023

We’re looking for a strategic individual who loves all things and seeks an opportunity to make a big impact.

The ideal candidate has a minimum 3-4 years of diverse paid media experience. Note that this job is fully remote.

Details: https://www.laurelandgrey.com/jobs

04/26/2023

Are you struggling to create compelling social media content for the month of May?

Click for ideas from our team: https://bit.ly/maypostideas

04/21/2023

👀👀 Numbers don’t lie.

These are March results for one of our CPG clients.

Want to learn how we can help grow your business? Schedule a free consultation: https://www.laurelandgrey.com/book-a-consultation

04/20/2023

If you are a small or mid-size business, you likely need to be selective when it comes to choosing the social media platform where you are investing your paid dollars. Here, our team gives a high-level overview of how we plan for our clients.

A high-level look at how to decide which paid social media channel is best for your business.

04/17/2023

We are so excited to announce our newest client, Presence Learning! Our team will be helping with social media strategy and ex*****on.

Need help with your social strategy? We’re still taking on new clients! Click to schedule a free consultation: https://www.laurelandgrey.com/book-a-consultation

03/31/2023

Though analytics improvements have been made in recent years to help brands better track attribution from social media, there remains a blind spot when it comes to driving (and tracking!) in-store sales. Here, our team shares some of the strategies we use.

How to use social media marketing to drive in-store purchase.

03/17/2023

This morning, Mark Zuckerberg announced via the Meta Channel that Meta Verified has officially started to roll out in the U.S. Shortly after, Adam Mosseri (Head of Instagram) posted a Reel of his own and gave us a few more details. Most notably, he assured us that they listened to our feedback and concerns, specifically about the increased reach that was promised to come with a Meta Verified subscription.

Adam mentioned that Meta will take a step back and not include increased reach in the U.S. rollout (for now, anyway). We can't help but wonder if the original goal was to use the promise of increased reach to better compete with search platforms like Google. We know that people have long been utilizing Instagram as a search tool, and we wonder if 'increased visibility across search and explore' was going to operate on a similar model as paid search.

As a reminder, Meta Verified will only be available for creator accounts in this iteration, but we expect to see an expansion to business accounts in the very near future.

Comment below and tell us your thoughts.

Meta CEO Mark Zuckerberg announced today that the company is rolling out Meta Verified on Instagram and Facebook in the U.S.