06/28/2026
Won U.S. Soccer MNT ⚽️🇺🇸autograph HBO Max “U.S. Against The World” docuseries poster 😍📍U.S. Soccer Venice Beach 🏖️ the Thurs 6/11 before they started FIFA World Cup play!
Randomly went to the house after an inspiring Front Office Sports “Future of Sports: Business of Fandom” event 📍 The Strand House Manhattan Beach 6/11 🏝️
Some Take Aways
- Fandom is evolving with more data, technology, insight, more personalization, more experiences to offer, better venues, but also more competition for people’s attention and delight
- There used to be 10 ticket types in stadiums now some have 50 with extra perks and access etc
Advice from panelists for those working in sports
- Go to entirely different experiences
- Do it in your own market
- High end hotels, cruises, events.
- Other events in your city.
- What your competition is doing.
- Find out what delights you to emulate to your customers / fans.
So leaving at 5pm I said “Let me start now & head to U.S. Soccer house to see what’s going on in LA for FIFA World Cup 26™ Los Angeles to increase US Soccer fandom &Experiential marketing with brand partners ⚽️🥅🇺🇸🌍✨🏟️😍
I got there like 6pm & immediately was given a cool hat by HBO Max 🧢 & grabbed a raffle ticket. They were doing a cool panel & showing the last of 5 episodes. Then saw a fellow WISE Los Angeles Member Jaime who ironically works for HBO and met a lot of people from
In addition, I got to check out the brand partner activations! I loved the Panini Sport Panini America Photo Booth and got my first sticker book (dangerous to get me started on this with 6 US Players), Google Gemini app photobooth, Purina dog tag , Bank of America customize bracelet, & more
Before closing at 8pm they had 7 signed posters by the entire US Men’s National team to raffle off💙❤️⚽️🇺🇸 the first 6 were way off from mine ….then
The kid who won before me picked mine and I was the last of 7 winners. (I rarely win these types of things). I had to get it framed first thing in the morning s/o Big Mikes 50% off frames!🖼️ 🤩
& NO it’s NOT for sale it’s staying in my office amongst my other sports memorabilia IYKYK Go TeamUSA💙❤️