07/17/2026
Our founder Ed Lee recently joined Beate Chelette on the Business Growth Architect Show for an episode called "What Should I Charge?"
The conversation covers the same three part trust framework at the center of "The Last Mile of Trust": trusting your own value enough to price it honestly, earning your customer's trust that the price matches what they are getting, and building a pricing process that holds up as the business grows.
It is a candid conversation, not a pitch. Worth a listen if pricing confidence is something your team has been quietly avoiding.