05/01/2024
When I started this line, I had a vision of printing my own fabrics. Overwhelmed by the majority of bad fabrics (it has and always will be about how the fabric feels) and pricing, I needed to pivot. Enter deadstock textiles. The choices were beautiful, exactly what I was trying to communicate and in amounts that kept the numbers low so the pieces could feel special.
As is with all things, changes happen. In this case, those fabrics are becoming fewer and farther apart and the good ones more and more expensive. Not ready to begin custom printing, my only choice is has been to take a step back and re-evaluate. In that re-evaluation, the best choice for now is to close the doors on Under the Muumuu. This isn’t the end of designing for me, but this is the end of this story. And while I’ve been crying for the reality of closing something that has been a huge part of my life for the better part of the last 7 years, I’m genuinely excited to see what this space will bring for my creativity and the future.
For everyone who has ever supported, I truly cannot thank you enough. It’s been wonderful making friends near and far, getting called out on the street and laughing together. I’ll miss the days of seeing you in the wild, looking absolutely fabulous and all the photos you send in.
As of this moment, all prices on the site have been marked down and are final sale. If you are interested in anything made to order, please note that will be final sale as well.
The site will remain open until Sunday, May 5th. Anything made to order will ship within the next 10 business days after order is received.
It’s been real. It’s been fun. It’s been real fun. And I’ll miss all of you.
(continued in comments)
