Small Biz Therapy

04/12/2019

How are Gen Z kids different from their Millennial elders?

They may all look young. But millennials and members of the subsequent Generation Z are markedly different in how they shop, interact with brands, and view money.

02/26/2019

This is the best job description ever:

01/03/2018

I’ve always been inspired by ethical, visionary entrepreneurs. Check out this great interview with Yvon Chouinard, founder and owner of Patagonia. Break the rules, make good stuff, do right by your employees and the planet, plan for the long term, and don’t take loans.

Dec 24, 2017 - We're taking a break for the holidays, so we bring you this favorite from the last year: Patagonia. In 1973, Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership a...

12/29/2017

I keep writing about stong passwords because it’s an easy place to start to harden access to your private data. I totally agree with this article’s proscriptions to make up answers to those banal security questions and store the answers in a password manager app.

Your Mother’s Maiden Name Is Not a Secret

There has been no shortage of incidents proving that website security questions are far from secure.

12/29/2017

If you’re not backing up your computer and peripherals you should start! CrashPlan canceled their home service but BackBlaze is a good replacement:

12/21/2017

Please don't be using "password" or "123456" or "Daisy24" as your password. Start using a password manager and use strong passwords to protect your data. Until quantum computing comes along, this is your best hope for security.

For the first time, “Starwars,” “hello” and “freedom,” made the annual list of bad passwords compiled by SplashData, a password management company.

12/19/2017

If you're not using a password manager at work or at home, you need to start! I use 1password with my family and my work team and it's vastly improved security and ease of managing passwords! You could check out Dashlane and LastPass also.
https://1password.com/security/

12/15/2017

Google has published a very useful SEO primer. If you manage your own website and don't know much about the elusive world of SEO this would be a great place to start:

Who is this guide for? If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster

07/01/2017

Need a resume polish? My friend Suzanne Levy does this, in addition to her work as a journalist & producer on NPR's marketplace.
http://maximumimpactresumes.com

05/05/2017

Did you know that nonprofits can apply for Google Grants and promote themselves for free? https://www.executionists.com/how-to-google-grants-nonprofits/

To set up Google Grants for your nonprofit, just follow the 5 steps below and you’ll be on your way to growing your organization with free advertising on Google.

04/28/2017

Did you know that many great tech providers have special pricing for nonprofits? Squarespace, 1Password, and MailChimp are just some of the tech vendors that offer amazing deals to nonprofits. These tools are affordable and they will help you market and operate more effectively.