Rob Rasmussen / Creative Director

02/01/2024

Hard to believe we are rolling up on another election. Seems like only yesterday, with Covid starting to rage, I was fortunate enough to shoot this spot for the DNC, directing, laying down “Drop it like it’s hot”, in full force and putting it all together. You can see the spot here https://www.robras.me/work/dropitinthebox

03/13/2020

ATTENTION BRAVE BRANDS, DISRUPTIVE ADVERTISING AGENCIES, BOLD START-UPS AND AGILE, ENTERTAINMENT INNOVATORS:
I am a collaborative creative director, maker, and mentor with the refined focus, confidence and honed skills of an industry vet combined with the passion, curiosity, and fearlessness of a starving artist.

I want to join your team. Let's talk.

The refined focus, honed skills and executional confidence of a seasoned creative maker combined with the passion, curiosity and perseverance of a starving artist. Let's put your brand at the center, the audience first and craft amazing.

03/13/2020

Technology can help us find everything we need to buy, guide us to the places we need to go, and provide us with games and content to whittle away our days. So seemed to be the case with an app that popped up a while back, FaceApp, which stirred up controversy about its ownership while millions of us used its AI enabled engine to expedite our transformation into our parents and hilariously share across all our social channels.

What struck me was, what if I could employ their tech to get a visual hello from some of the real world influencers whom I never got a chance to see age gracefully. One after another I opened my favorite shots, and in seconds I was greeted by the long-lived them I never got to see.

Quid pro quo in action, this app did something for me and now in turn I’m returning the favor. Now that this social barter is complete, maybe you’ll enjoy it too.

08/01/2019

Attention brave brands, disruptive advertising agencies, and agile entertainment innovators: Are you seeking an all in, collaborative Creative Director to tune the engine and make the content that becomes your brand story?

Let's talk.

12/01/2018

The time had finally come for Michael Jordan to retire. His signature shoes to mark this occasion, the Air Jordan XX, were covered in laser etchings that only his faithful could understand. Each one was representative of events and people in his life that shaped him into the greatest athlete of all time.

During his career, MJ kept most of these private and nobody could keep a secret like him. If there was a chance the competition could gain an advantage, stories stayed hidden. A little known fact is that he cut tendon in his right index finger celebrating in Mexico after his final championship with the Bulls. To this day, he cannot move the finger or palm a ball with the hand. He retired, changed his entire game and returned to the NBA. He kept this quiet by never making fist in public and when possible kept his hand buried in his pants pocket.

Jordan carried himself every moment as a warrior ready to do battle. This combined with tattoo/ scarification like markings on the shoes reminded me of the face and body tattoos of the Maori. We covered Jordan entirely with the icons, even his face, hands and feet as these, along with his shoes, where his weapons of choice.