Superkin

Superkin ⚡️Modernizing benefits & programming for parents + caregivers in the workforce
https://bit.ly/3eNVLYJ

the tl;dr — it's not a nice-to-have...it's good for business ⚡️⚡️ Chief Medical Officer and Head of Global Benefits on e...
08/18/2023

the tl;dr — it's not a nice-to-have...it's good for business ⚡️⚡️

Chief Medical Officer and Head of Global Benefits on expanding caregiving benefits:

"It has a significant impact in terms of improving productivity, retention, and employee morale....[access to paid time] buys loyalty. And that’s almost immeasurable relative to the cost. It’s part of long-term thinking. It has a significant impact in terms of improving productivity, retention, and employee morale."

🎶 Can't get this song outta of our heads 🎶The vibe that gets us through the week ⚡️⚡️
08/17/2023

🎶 Can't get this song outta of our heads 🎶

The vibe that gets us through the week ⚡️⚡️

⚡️⚡️Because on any given day you’re changing diapers while you change the world. Because you’re running a team, raising ...
05/12/2022

⚡️⚡️Because on any given day you’re changing diapers while you change the world. Because you’re running a team, raising a human, reading an 10K.

We love seeing this community flex their superpowers in morning meetings and on the playground☕️🍵

And for those asking… YES you can still join the OG campaign… here since 2020 😉 ! ⚡️⚡️

We've teamed up with and dads worldwide to stand up for parental leave, to remind you that caregiving isn't gendered.⁠...
03/29/2022

We've teamed up with and dads worldwide to stand up for parental leave, to remind you that caregiving isn't gendered.⁠
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To join these early campaign supporters, check out http://ThisWorkingDadCares.org, download your sign, take a photo, and join us! ⁠
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⚡Ehime Enahoro, John Badalament, Brian Anderson⁠
⚡Cordan James , Ed Frauenheim⁠
⚡Robert de Leon, Ben Killoy , Harris K Tay⁠
⚡Matt Kelley, Bryan Jackson, Joe Saucedo⁠
⚡Steve Salomonsen, Brandon Smith ⁠
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⚡Can we shout this from the rooftops?⚡ ⁠This is the conversation we want to continue with campaign, launching today th...
03/29/2022

⚡Can we shout this from the rooftops?⚡ ⁠
This is the conversation we want to continue with campaign, launching today thru Father's Day.⁠
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Dads: check out http://ThisWorkingDadCares.org, download your sign, take a photo, and join us! ⁠
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SO excited that Superkin co-founder Miriam Williams will join and for a panel discussion during Mother Honestly’s Care...
03/24/2022

SO excited that Superkin co-founder Miriam Williams will join and for a panel discussion during Mother Honestly’s Caregiving & Work Summit this Friday March 25th. ⁠
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The topic? ⚡️Why Working Moms Should Feel Good About Childcare: The Benefits of Early Stage Education⁠
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Join us! It's free to register and the link is in our bio with a stellar lineup planned.
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We'd love to hear from you! What's a piece of advice you give to new or expecting parents about finding care for ages 0-4?⁠
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03/22/2022

This hits DEEP ⚡️

“I know it has not been easy as I’ve tried to navigate the challenges of juggling my career and motherhood. And I fully admit I didn’t always get the balance right….”

🎥:

03/22/2022

This hits DEEP⚡️

🎥:

New mantra? I am brave of this meeting! I am loved! I smell good!⁠⁠⚡⚡⚡⚡⁠✍🏻 EPrecipice on Twitter⁠
01/27/2022

New mantra? I am brave of this meeting! I am loved! I smell good!⁠
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✍🏻 EPrecipice on Twitter
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Storytime! 📚Shaking things up (notice our new insta handle?) and thought it was a good time to share the details of our ...
01/19/2022

Storytime! 📚Shaking things up (notice our new insta handle?) and thought it was a good time to share the details of our pivot. Started as a maternity brand, now working with corporate clients to support parents at work. How’d that happen?

You probably know that we’ve been friends + colleagues since 2008 👯‍♀️. Like so many of our peers, we built our identity around 10+ years of success in fashion and tech. In 2017 we were in our mid 30s and pregnant at the same time: we’d roll their eyes and groan when we saw maternity tees printed with phrases like “Oops! I swallowed a watermelon seed.” 🙄 There was a disconnect between the reality of modern motherhood and the way it was portrayed.

After countless hours of early morning + late night phone calls, we quit our jobs at a 🚀 startup, risking it all to create a brand with a mission to challenge the outdated narratives of motherhood.

Superkin launched as a maternity brand selling the perfect maternity capsule collection for work, and soon thereafter the pandemic hit and everyone was home — indefinitely. 2020 wasn’t the year to sell tailored black pants while most of us were living in (and buying) tie dye sweatsuits 🌈.

6 months into the pandemic, women were exhausted, leaving the workforce in record numbers, after shouldering the burden of care for their families and crushed by the weight of endless household labor. We used our brand platform to launch a rally cry for parents with the *Add to Resume: Raising Humans campaign. The slogan reinforced the leadership skills parents develop while raising kids — and they belong on a resume. 💪🏼💪🏾💪🏿

The campaign opened opportunities we’d always dreamt of: as advocates for parents in the workplace. ⚡ We spoke with organizations and wrote for publications looking for a new way of thinking about corporate culture that supports parents + caregivers.

So here we are. Today we’re partnering with visionary leaders that want to , and strengthen the employee experience for parents and caregivers. We traded e-commerce for consulting. Our business model is entirely different, but the mission remains the same: to improve the working lives of parents.

Today we shine a light on the Black Maternal Health crisis, and grateful to partners like that have allowed us to give ...
11/30/2021

Today we shine a light on the Black Maternal Health crisis, and grateful to partners like that have allowed us to give back every day of the year. ⁠
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$5 from every product in our Add to Resume collection of tees and camp cups ⚡supports . Click through the slides to learn more. 🖤 ⁠
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Last week we led a "Leading With Empathy" corporate training for managers of parents and caregivers, and it was a journe...
11/08/2021

Last week we led a "Leading With Empathy" corporate training for managers of parents and caregivers, and it was a journey in debunking myths and rewriting narratives....⁠
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Myth: Parental leave is a vacation. 🙄⁠
Fact: Men who take parental leave see short and long term benefits at work and home. ⚡⁠
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It's time to spread the word: caregiving is not gendered. If you know a dad who wants to share reflections on their own leave, DM us!⁠
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Read 's piece in today's at the 🔗 in our bio.⁠ ⁠
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“After President Biden left paid family leave out of his Build Back Better Act last month, a familiar marshaling of forces took place. Women’s groups and female leaders protested. Senator Patty Murray of Washington said Democrats should not “tell all the women in this country that they can’t have paid leave.” Democratic leaders, well aware that women are the base of the party, have restored four weeks of family leave, at least for now.⁠
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But as with so much about parenting, the focus was on mothers, and that’s outdated and misleading. Although women bear the brunt of family caregiving in the U.S., paid leave is more than a women’s issue. Research conducted by our lab and others in our field shows the importance of family leave for mothers and fathers. There is more evidence than ever for the benefits of paternity leave — for fathers themselves, and the rest of the family too.”⁠
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