The Culture Creative

The Culture Creative Creative thinking for business. Business thinking for creative. To accelerate the design world forward. End-to-end strategy. Est. 2010

About The Culture Creative

FOUNDED IN 2010, THE CULTURE CREATIVE IS A LOS ANGELES–BASED BRAND CONSULTANCY AND MANAGEMENT FIRM FOR TALENTS IN THE DECORATIVE ARTS. WE BELIEVE IN STORYTELLING AS THE GUIDING PRINCIPLE TO DEFINE A BRAND, PRODUCING PROJECTS, PRODUCTS, AND EXPERIENCES THAT ENGAGE AND BUILD COMMUNITIES. OUR WORK EMBRACES OPPORTUNITIES TO DEVELOP CULTURAL RELEVANCE THROUGH INDUSTRY-LEADIN

G ADVISORY AND SERVICE OFFERINGS, FILLING A WHITESPACE FOR CONTENT CREATION IN THE INTERNATIONAL DESIGN, LIFESTYLE, AND LUXURY GOODS MARKETS. WE REVEL IN THE UNKNOWN, CREATING SOLUTIONS TO PROBLEMS THAT DON’T YET EXIST. WE BELIEVE THAT INNOVATIVE IDEAS LIVE IN A SPACE BETWEEN THE FOREIGN AND THE FAMILIAR, PUSHING DIALOGUE BASED ON A BALANCED PASSION FOR HISTORY AND RESEARCH, COMBINED WITH CONFIDENCE AND TRUST FOR ONE’S PRIMAL INSTINCT AND INTUITION. IN OTHER WORDS, WE BELIEVE IN KNOWING THE RULES AND THEN BREAKING THEM, UNDERSTANDING THAT THERE’S NO DATA TO RELY ON WHEN LEADING, ONLY THE COMPASS OF CURIOSITY. WE PRODUCE WORK THAT PROVOKES AN EMOTIONAL AND INTELLECTUAL RESPONSE—WITH AUTHENTICITY, NUANCE, AND STYLE AT THE HEART OF EVERY PROJECT WE UNDERTAKE. WHETHER WE’RE DEVELOPING AN EMERGING ARTIST OR EVOLVING A SEASONED BRAND, WE WORK AS A CREATIVE PARTNER, GENERATING IDEAS, CONNECTING DOTS, PRODUCING RESULTS, EXCEEDING EXPECTATIONS, AND MAKING OUR CLIENTS HAPPY.

M. Elle Design Emerald Bay project featured in VERANDA Magazine May/June 2026 issue. This quietly crafted home is a medi...
04/10/2026

M. Elle Design Emerald Bay project featured in VERANDA Magazine May/June 2026 issue.

This quietly crafted home is a meditative escape where restraint reigns. While spaces exude a diverse lens and feature a prowess for European artisanship, the M. Elle point of view is firmly planted in an arrangement that is distinctly American in its ease and comfort.

Through the creation of these images, our intention was to reveal a current definition of contemporary California coastal, to celebrate M.Elle’s balance of honoring the past with an equal embrace towards the future.

Thank you to our talented team of collaborators:
Interior Design: M. Elle Design 
Architecture: Craig Schultz 
Landscape Design: EPTDESIGN Nord Eriksson 
Photography: Roger Davies 
Styling: Anita Sarsidi 
Written by: Alisa Carroll 
Edit: Steele Marcoux  Grace Haynes Wall Kate Phillips
Photoshoot Production:

“Pacific Promontory” Santa Cruz, a special site for a special project by   featured on .“Situated along the Pacific, the...
03/27/2026

“Pacific Promontory” Santa Cruz, a special site for a special project by featured on .

“Situated along the Pacific, the ocean serves as the spiritual anchor of the home, and what sets the rhythm for life within. It is a retreat, an inspiration, and a daily connection to the landscape.” —

Our thanks to Architectural Digest .rus for championing this project, and for the thoughtful words from .

Thank you to and , who brought the Architecture and Design vision to editorial life.

A pavilion-style residence in Montecito, California, in collaboration with  , and envisioned by .  Corinne Mathern Studi...
02/26/2026

A pavilion-style residence in Montecito, California, in collaboration with , and envisioned by .

Corinne Mathern Studio was invited to activate the architecture, to support a way of living shaped by openness and ease. Designed to register the subtle changes of daylight throughout the day, the house encourages a calm, grounded rhythm of life.

The project speaks directly to Mather’s own ethos: “Calm is our compass.” Both principle and practice, calm becomes a grounding force, allowing the space to settle, restore clarity, and return its inhabitants to center.

Rooted in Santa Barbara’s architectural lineage, the home gently extends the Spanish tradition that defines the region, shaped by figures such as George Washington Smith and Lutah Maria Riggs. Designed by Mexico City-based architect Manuel Cervantes, the house incorporates plaster, courtyards, long horizontals, and framed views in a quieter, contemporary vocabulary. Skylights draw the sky and surrounding hills into the architecture, allowing landscape and home to exist as one.

Together with Plus Development’s commitment to artful building, the residence looks toward a future where new architecture honors Santa Barbara’s past while thoughtfully shaping what is next.

Interior Design
Architecture
Development
Art
Interiors photography .co
Portraiture .co
Styling
Photoshoot production

Join  and  with Patrick O’Donnell of Farrow & Ball, and Joanna Saltz of House Beautiful, for a lively panel supporting O...
02/20/2026

Join and with Patrick O’Donnell of Farrow & Ball, and Joanna Saltz of House Beautiful, for a lively panel supporting OPTIMISM NOW: A special installation by Oliver M. Furth and Sean Yashar on view for Legends 2026.

The discussion will explore colour as material, manifesto and a deliberate act of optimism in design, inviting us to see hue not just as decoration, but as intention.

Tuesday March 3 at 2:30 (741. N La Cienega Blvd) at the annual Legends of Design Los Angeles.

[Image caption: interior images provide by monograph “OP! Optimistic Interiors” (Rizzoli)]

Registration is required to attend

AD MARCH ISSUE —  x  Craft a Polychromatic Seaside Playground. We could say so much about the genius of this project, ab...
02/19/2026

AD MARCH ISSUE — x Craft a Polychromatic Seaside Playground.

We could say so much about the genius of this project, about the rare collaborations involved, the creative brilliance to twist historical Americana motifs, and the personal family statement as celebration of q***r culture, but every idea expressed in this home essentially comes down to this:

DON’T BE AFRAID OF JOY!
IT’S GOOD FOR THE WORLD.
IT’S GOOD FOR YOU 🌈💪💪

Hats off to AD100 interior designer Oliver Furth and celebrated architect Chet Callahan for their accomplishment in presenting a fresh POV for sophisticated playfulness into contemporary design dialogue.

Special thanks to .rus and the team for their enduring pursuit to champion the brightest voices in design and architecture today.

Interior design
Architecture
Photography
Interiors styling
Wardrobe styling .the.marc
Photoshoot production

01/09/2026

“Enjoy the View” national campaign for

Capturing the spirit of PINKYS “Enjoy the View” ethos, we produced a short form mood piece as an invitation to pause, look outward, and recommit to living beautifully for the new year.

Set within a house perched in the Hollywood Hills, this short film embraces home as an envelope for creative life: open and quietly expressive. Light moves freely through glass and space, dissolving the boundary between indoors and out, where architecture, design, landscape, and imagination coexist in dialogue. It is a portrait of modern living: airy, intentional, and inspired by the simple luxury of seeing life clearly, and living it well.

Director
DP + Editor
Photographer
Model
Interiors Stylist
Fashion Stylist .schiefer
HMU Stephanie Nicole Smith
Creative/production

NATASHA BARADARAN Still Life  As 2025 draws to a close, I reflect on the many shoots The Culture Creative completed for ...
12/23/2025

NATASHA BARADARAN Still Life

As 2025 draws to a close, I reflect on the many shoots The Culture Creative completed for our clients in locales near and far this year. While larger productions often make sense for a given client brief, I continue to remain committed to the importance of casual play and creative experimentation. A smaller project, like this one for the brand, is less about treating a campaign as a definitive product. Sometimes the most meaningful work is a visual sketch of a mood in motion, an idea distilled to its essence.

The concept for this product campaign was one of gentle distillation of the brand’s rosewater hued aesthetic. Images live in a liminal space between conventional lifestyle and product seamless vocabularies. The goal of the campaign is to be both while not quite either.

S

Client:
Photography:
Produced by

Shot on location at NATASHA BARADARAN flagship in West Hollywood, California, July 2025.

Photoshoot production: .co featured in  When Melissa Benham, principal of Studio Emblem & Co., moved from Chicago to Los...
12/20/2025

Photoshoot production: .co featured in

When Melissa Benham, principal of Studio Emblem & Co., moved from Chicago to Los Angeles, she was seeking a new chapter, one infused with the city’s creative pulse and luminous light. By chance, so were her longtime clients: a young couple and avid art collectors with whom she’d collaborated on homes over the past decade. Their paths converged in Los Feliz, the creative east side enclave that has long drawn artists.

This project, Benham’s first since opening Studio Emblem & Co. in West Hollywood, is both a personal milestone and a defining expression of her evolving aesthetic.

The vision unfolded as a gallery-like, nonetheless livable residence, embracing light and air as canvas for her clients collection of contemporary artworks and collectible design objects.

Interior Design: .co
Architecture:
Art Advisory:
Photography:
Stylist:
Edit:
Writing:
Production:

“WE MUST BREAK FREE FROM THE PRINCIPAL DESIGNER BOTTLENECK: Embracing Multiplicity in the Industry to Nurture One’s True...
10/28/2025

“WE MUST BREAK FREE FROM THE PRINCIPAL DESIGNER BOTTLENECK: Embracing Multiplicity in the Industry to Nurture One’s True Design Calling.”

The latest essay in our design discourse series is up at THE CULTURE CREATIVE PAPERS, for your stimulating evening reading pleasure. Visit stories for more…

The Culture Creative company retreat is on the cover of  Fall issue!Designed in collaboration with , this project is fil...
09/15/2025

The Culture Creative company retreat is on the cover of Fall issue!

Designed in collaboration with , this project is filled with references to my love for ‘80s and ‘90s aesthetic culture, and a reflection of my fascination with contemporary design zeitgeist. From pop culture to the avant-garde, this cottage is a visual essay in honor of iconoclasts who push design dialogue forward with their thought-provoking work

The cover image is of my Meditation Room—a “think tank” chamber for repose and quiet, designed as a tech-free, analog space. Furth created an indoor “rock
garden” of soft and hard shapes. Mint-hued ceramic polyhedron tables by play against bespoke bean bag chairs, rendered in velvet by Textiles. paint-splattered drop clothes were upcycled from a past Furth-Yashar exhibition on the artist in 2019, recontextualized as curtains in homage to Napoleon’s bedroom at Malmaison. lead to a walled courtyard, in the spirit of Persian Gardens of my heritage.

Thank you , and OMF studio team.

🎨 S

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1608 S Hayworth Avenue
Los Angeles, CA
90035

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