08/24/2026
**THE MEDIA DOESN'T CARE THAT YOU WROTE A BOOK.**
I know. That sounds harsh.
But after 20+ years working in PR, entertainment, and media, both **in front of and behind the camera**, I can tell you what the media is actually looking for:
**A STORY.**
Thousands of books are published every single day.
"I wrote a book" isn't the story.
Why does your book matter **right now?**
*What are you saying that people are already talking about?
*What expertise can you bring to a breaking news story?
*What can you teach their audience?
*What happened in your life that makes people stop and listen?
*What opinion do you have that creates a conversation?
THAT is where PR begins.
One of the biggest mistakes I see authors make is pitching their book instead of pitching the **story inside or around the book.**
Your book gives you credibility.
Your expertise gives you authority.
Your story gives the media something they can actually use.
And when you put those three together strategically, that book can open doors to podcasts, television, print, speaking opportunities, partnerships, clients, and an entirely different level of visibility.
I've been the publicist pitching the story.
I've been the talent being pitched.
I've worked on both sides of the camera.
So when I tell authors that **the angle matters**, it's because I've seen firsthand what gets someone's attention and what gets deleted.
You wrote the book.
**Now let's give people a reason to talk about it.**