Total Genius - Transform Your Expertise into a Brand Story that Sells

Total Genius - Transform Your Expertise into a Brand Story that Sells www.holisticgenius.co. You're an expert, an emerging or established brand, but your online presence isn't showing it. To create significance and influence?

Helping entrepreneurial brands connect and clarify the vision in their hearts into their brand story and strategy that positions them as a leader in their niche. How do you translate your message into a brand that connects and sells? Let me help you:
→ Develop marketing strategies for brands and companies that translate into sales and growth
→ Create and coordinate marketing campaigns in line with

sales activities
→ Plan and implement promotional campaigns
→ Create and manage branding and corporate identity
→ Develop and innovate marketing materials that speak to the brand’s mission
→ Track and analyze marketing campaigns to ensure overall effectiveness
→ Build and maintain partner collaborations and influencer campaigns
→ Social Media Marketing - content, strategy, and maintenance
→ Influencer and Micro-influencer Marketing
→ Research and identify key influencers, bloggers and online media
→ Stay on top of industry trends, the latest PR/social media advancements
→ Content creation with relevant, educational and targeted articles, blog posts, and press releases
→ Develop press releases, media alerts, case studies and testimonials

WHO I AM:
I am an award-winning Business Strategist at Holistic Genius®. I help entrepreneurs and brands create innovate marketing strategies that connects, inspires, and sells. With over 28 years of business and marketing experience managing multimillion dollar retail and shopping centers, including the famed Rodeo Drive, I specialize in communicating your unique story into an everlasting brand. HOW AM I DIFFERENT:
I am a Brand Strategist and get to the root of the problem by uncovering your highest value and positioning it into a profitable brand. Using my knowledge of NLP, neurology & positive intelligence to create original and expressive ideas that connect and sell. Visit:
http://holisticgenius.co

It's Amazon Prime Day - and I'm NOT here to share any deals with you. In fact, what you buy today MAY change, once you r...
10/13/2020

It's Amazon Prime Day - and I'm NOT here to share any deals with you. In fact, what you buy today MAY change, once you read this article.

I'm all about but truth-be-told, I'm a realist and quite honestly, I am grateful to Amazon for allowing me to donate a % of every purchase to The Animal Hope & Wellness Foundation, an animal non profit I support. I'm grateful to them for allowing me to order supplements and essentials when the retail stores were closed.

I strive to be eco conscious everyday, but if you're like me, progress not perfection is the goal. We CAN live in a tech-filled, modern world, AND be conscious and nature-loving.

https://holisticgenius.co/the-daily/how-to-be-sustainable-conscious-on-amazon

Intention is key. So here are a few facts you may not have known about Amazon's environmental impact and a few tips to help you align with your own sustainable and conscious values.

Our brains are hard wired to seek certainty, making judgements about what is “safe” and predictions based on past programming. And amidst any sort of threat - whether perceived or real - your brain triggers our own biology into feelings of anxiety, fear, and panic. Enter 2020, when the entire wo...

I have an amazing life. And I owe it all to this little four legged angel, who came in at a time in my life when I was l...
12/31/2019

I have an amazing life. And I owe it all to this little four legged angel, who came in at a time in my life when I was lost, broken, anorexic and depressed.

Ten years ago, I was mourning the sudden loss of my mom. Sleeping an hour a night and weighing just 85 lbs. I was jobless due to the economy and my dad had just died of Parkinson’s.

For the next 10 years, thanks to harlow, I was shown another side of life. Introduced to a man I call my mentor - marc Ching- who showed me a place of unconditional giving, of pushing harder when you want to give up most, and for believing in a vision of love of kindness - to which I work to embody every single day.

Through an encounter of Harlow dying in my lap due to my unconsciousness, to discovering happiness is a choice, and death a reality. To showing me how to be present; to live every moment in gratitude and pure curiosity and joy - Harlow - thank you for changing my life forever. I love you so much. Here’s to an amazing next decade of doing good in the world, being conscious and giving love wherever we go. Love you to the moon and back. Your mom.
@ MY Happy Place

This moment. In this moment all time stands still. And in this moment is your inner peace.We are taught and trained at c...
11/11/2019

This moment. In this moment all time stands still. And in this moment is your inner peace.

We are taught and trained at childhood to strive for an external success - to make money, set big goals, reach them, set more - and if you aren’t careful - one day you will wake up and wonder where your life went.

There is no stress, no to do list, no “I have to” or anything that can’t be solved by first coming back to your own consciousness. Yes, we have responsibilities - and yes you should have goals - big ones! But none of it should and can happen to its greatest capacity until we find that inside each and every one of us.

We are guided from above. Whatever you believe in - God, the universe, angels - and it’s available to each and every one of us when you can from the distraction online, get out of your overthinking mind, stop judging yourself and others... and come back to you.

Personally I think I was afraid to face myself and for years I dove into the superficial world outside of me. Caught up in trying to be more and do more. But when life wouldn’t let me push anymore - when my health, my life, my parents dying - when it all went away - I was just left with ME.

Take a moment - several of them to get in agreement with yourself. With your own - first thing in the morning, and last thing at night when your brain is in theta (when it’s most adaptable). And several times a day.

Breathe in for 8.
Hold for 4.
Breathe out for 8.

I am present in this moment. Nothing else is more important than your alignment. With that, you can change the world. ❤️.

Love you, xx Shana .

My mom died March 13, 2006 at 9 pm. I got the call as I was waiting for the taxi to rush me to the airport after my brot...
11/01/2019

My mom died March 13, 2006 at 9 pm. I got the call as I was waiting for the taxi to rush me to the airport after my brother called me earlier that day that she had fallen into a coma.

Today when I got the text from my friend that she is having to say goodbye to her dad, my heart sank. I know the feeling of loss and only in hindsight can I share that while it never gets easier, you (are forced) to see a different appreciation for life, the meaning of it, and the people who made you who you are.

When I got to Chicago that fateful day, they had saved my mom in the freezer. My dad and I - who were not there when she passed - were sobbing uncontrollably over her body. But when I kissed her cold face, I knew there was nothing there. Oddly enough, I felt her inside of me and the body I had lived, was just empty.

To those that have lost a loved one - to you who were made strong, fun-loving, bold, lover of life and sometimes oh so hard on yourself - we are who we are because of those that shared their lives and purpose with us.

Clearly (ahem)🙌🏻🥰 I come from good stock. My fashion conscious mom wore sparkly eye shadow at 72. The day before she died she had walked 2 miles on the treadmill. I fight to cure my health condition everyday with bold determination like my mom. And just like her, I laugh at myself all day long with a child’s joy and without worry of what others think of me.

This is just a reminder to live everyday without worry and fear from false beliefs of inadequacy and judgement. - tell everyone you love you love them NOW. Do the things you want to do NOW. God is working his magic through each and everyone one of us. Some are just conscious of it and others have yet to discover it.

Love you to the moon and back mama. Love you my friends. This is a prayer for you ❤️ your dad will always be by your side.

Success and fulfillment is the goal - but success without fulfillment is actually - in my eyes - a massive failure.Makin...
10/20/2019

Success and fulfillment is the goal - but success without fulfillment is actually - in my eyes - a massive failure.

Making money is great - but having purpose for our lives transforms why you get up everyday and WHAT you do to make that money. While I think it comes naturally to some people to - most of us are trained as kids to spend a large part of our lives striving for a society-defined idea of what success is - getting, hustling and achieving success.

But at some point, that kind of success will never be enough. And one day you wake up - usually it’s when some loss has happened - the loss of a loved one, a personal or financial loss, a loss of health - whatever the reason - and you come face to face with YOURSELF.

If you truly to it and realize - no CLAIM - that YOU ARE A GIFT FROM GOD - that It’s not money, it’s not getting, it’s not “doing the work”- it’s about how much you that fills your life with ABUNDANCE and MEANING.

Don’t spend your life wondering what you’re here to do. 🌟DECIDE🌟 you were BORN TO DO IT - and then live everyday with so much 🧐FOCUS ON THAT BEAUTIFUL VISION that it can’t help but manifest into reality.

Here are a few tips:
🙌🏻 When life gets hard and you don’t see what you’re dreaming of - ignore reality and keep that vision alive in your mind. It’s a daily practice - first thing in the a.m. and last thing at night. Your brain is in theta and you will create new neuropathways in your subconscious.
🙌🏻 Say NO to everything that doesn’t feel like magic to you. No to friends that don’t align with you, NO to distractions; NO to people that don’t see your value, NO to a life less than you deserve.
🙌🏻 Ask yourself everyday “what is the next highest vibration thing I can do right now.”

Do the work you are here to do. One day our lives all will end. And when you face your maker, he will say - what did you do with the life I gave you?

What did you do? What will you do?

Make your life a deliberate creation of the greatest expression of yourself in this moment. Think on purpose. Speak on purpose. Act on purpose.
Love u Xx Shana

Surround yourself with people who GET you and who lift you higher, simply by being themselves!🙌🏻💓.“I haven’t been on soc...
10/13/2019

Surround yourself with people who GET you and who lift you higher, simply by being themselves!🙌🏻💓.

“I haven’t been on social media recently because I wanted to truly feel the present moment, to have more connection with everyone around me...” words spoken by my beautiful friend and colorist in an explanation for her recent absence from social media - and words I think we all could use a reminder to consciously practice in our daily lives.

95% of our lives are run by subconscious programming. Most people don’t realize what that means - but research shows that subconscious programming is 100% programmed by OTHER PEOPLE - your parents, your upbringing, your friends, the intake of your daily life - they make up your beliefs which become your choices which becomes your actions which becomes your life.

That is WHY everyone is now talking about meditating. But just as important is the INTENTION behind that meditating time.

What is it you really want for your life? If you have a dream, don’t laugh it off or say tomorrow. DECIDE to make it happen.

Life is short. This is it. You don’t get today back. At 52, I look back and wish someone would have told me sooner. Don’t wait.

Here are some NEW that could change your life - and at the very least - change your happiness and fulfillment in your days...
Decide to LISTEN to your inner voice and not to be distracted or influenced by the voices and busyness of others. Set times and limits for social media. Be fully wherever you are...
BREATHE. A lot. At regular intervals in your day, take a few minutes of deep breathing - breathe in for 8 counts. Hold for 4. Exhale for 8. reminds you to and be conscious...
Don’t settle. Ever. Don’t sacrifice your value or values for someone else’s agenda or a momentary shot of dopamine.

Most of all, start every day reminding yourself that your life is a gift. You are a gift from God, the highest power. You are a reflection of life itself. Own it.

What is the highest expression of yourself you can be today? For me, it’s owning my positive energy, my wisdom and vibration and sharing it with those that match my

Oh hey - today is my birthday 🎂and I’m saying goodbye to the first 51 years of my life - with a big hello to the endless...
10/09/2019

Oh hey - today is my birthday 🎂and I’m saying goodbye to the first 51 years of my life - with a big hello to the endless possibilities of the future.

So to celebrate, I want to share some of my best - some things that will if you do them. Please read - they will save you heartache and regret later in life. The last one is gold.

Ready?
1. All we are is this moment - breathe it in - often.

2. Trust your gut. The first time - what to wear, people, opportunities- if you have to ask someone for their opinion, the answer is NO.

3. Spend less time looking at your phone and more time living your life. Even if your phone is part of your business 🙌🏻.

4. Always ask and know WHY and you will figure out the WHAT and HOW.

5. Say no - to all things that feel low vibe to you.

6. We teach people how to value our time. Make yourself precious but valuing your own time.

7. Get outside - everyday first thing - I call it ACTIVE FOCUS MEDITATION. It will change your life.

8. Without your health you have nothing. Prioritize your physical, nutritional and mental health.

9. Stop caring what other people think. Really.

10. Stop people pleasing. It hurts people - you and them.

11. Stop saying “I want to get a dog.” Get a fu***ng dog. 4 million dogs get euthanized every year partially because so many people think that one day they will have time for one. Get a dog and it will create time, happiness, joy and love in your life.

12. Do what you love - that doesn’t mean start a business. Just make sure your work lets you do what you do best!

13. Tell your family you love them daily. Life is short. Make sure the people you love them know you love them.

14.🌟Embrace your value and values🌟
Some people call it - I call it having gratitude for your life. Out of 7 billion people only one of them is you. Don’t you see? Your painful past and amazing life - Live it with so much zest you end everyday so to be alive.

15. Lastly - ask yourself everyday - What is the greatest expression of my life I can be today?
What is the highest vibe thing I can do now?

Love you! Thank you for sharing this amazing life with me. xx Shana @ Los Angeles, California

If you’re headed east looking for a sunset, you’re in for a long run! But the difference between blissfully enjoying the...
10/02/2019

If you’re headed east looking for a sunset, you’re in for a long run! But the difference between blissfully enjoying the scenery along the way and your feet bleeding while your suffering in every step makes ALL THE DIFFERENCE.

As a brand strategist - I’m all for the correct use of social media. But something to consider is how our regular use of it not only limits the world you see (hello algorithm showing you only content similar to what you’ve seen) - but it keeps you STUCK in old beliefs that may or may not serve you anymore.

We are humans - made to progress and EVOLVE. So it’s only natural that our beliefs and mindset should change over time.

But if you’re like most people, regularly scrolling social media, surrounded by the same people with the same beliefs - you may think that is the way the world actually is.

As Einstein said 🌟“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” 🤔🤜🏻.

What can you do to see if you’re beliefs are serving you? I hacked my own and HAVE to share because it changed my life - and maybe it will change yours too.

-> Have a vision you want and believe in so much that it makes you jump out of bed everyday.

-> Allow yourself to ignore reality - at least for a few minutes everyday. The world is a reflection of what we think. change your life!

-> Have a “meeting” with your favorite thought leaders everyday via podcasts and YouTube. My favorites are .asprey - it’s daily and non negotiable. that you curate!

-> BE AS IF. Act as though your vision has already happened. Will people think you’re crazy? Maybe but who fu***ng cares? You are your own best role model: LOVE YOU - don’t waste it trying to be perfect, to fit in with people who don’t care; or do anything that doesn’t feel good to you.

Who are your favorite thought leaders? Love you so much. I’m on a mission to help expand consciousness and help people who want to - you with me? xx Shana

All you are is this moment - and because you are always in a state of becoming - fear and failure is irrelevant.Imagine ...
09/29/2019

All you are is this moment - and because you are always in a state of becoming - fear and failure is irrelevant.

Imagine living in a world of NOW. Where you ALLOW all things pure positive source energy to come to you. A world where you’re REAL JOB is to develop a deeper connection to yourself.

In this world (which is actuality if you want it to be) the vision in your head IS reality. It may not be the circumstance you are now living, but it’s the one you are CREATING.

This may sound unrealistic to many - but I believe the consciousness of the planet is expanding at such a rapid pace, that it’s dividing into one of CONSCIOUS CHOICE and that of unconscious regret.

To see which side you’re moving towards (and just for reference, the conscious one is what you want 😅), here are a few things you can do to make sure you have - now or ever.

1// Test your assumptions and be aware of the rules you are following. Question everything! Life is about choice and change. When you start to make different choices, everything is able to change!

2// Start listening and getting into agreement with yourself. 🌟-> FEAR IS JUST YOUR RESISTANCE TO YOURSELF

The vision that is true, is the circumstance.🌟.This post is for the visionary’s out there - the ones who see things diff...
09/22/2019

The vision that is true, is the circumstance.
🌟.
This post is for the visionary’s out there - the ones who see things differently and have a greater vision for themselves and others than what they currently are living. (I really mean that because if you aren’t; the below will sound crazy to you 😯).

These past few weeks have left me - literally through meditating, being so crystal clear of my vision, and with a will to create a by changing the story in my head.

For anyone who wants to do big things, that’s what it is. We are stuck (especially if you are constantly creating your life from the reality you see - your circumstances, social media, what people say you “should” do or “need” to do to be successful.
🌟👇🏻🌟.

To do BiG things, your vision must transcend the current circumstance of your beliefs and your thoughts about yourself and your own life.

That means, you’re probably going to have to go through some hard things 🙈 so you can allow yourself to of change and allow it to be there - while still believing your vision so much that you see it. To ignore reality.

It’s not easy - but what are you willing to trade this one life for? One of mediocrity and the status quo? Or one that creates things that changes lives; changes the way we live, makes the planet better because you’re in it?

The universe is trying to change the planet through you. Through all of us. Some are just not willing to - and you know what? It’s not easy. In fact, the first week you will want to quit your vision. But if you can hold onto that vision and make it GREATER than the pain of the circumstances -you will transcend your own nervous system and start building momentum around your dream.

You are being called to change. To transcend. To transform. If you have a calling inside of you, you must follow it.

Life is really short. My mom died 13 years ago. Wow it was like yesterday. I miss her everyday.

Don’t waste this life waiting for things outside of you to change. Change the world you see by changing the world you see inside of you. Does this resonate? If so; this is the sign you were waiting for. xx Shana

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Los Angeles, CA

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