08/19/2026
1. Don’t come in guns blazing, trying to post 2-3 times a day, 7 days a week. You don’t need to, and if you haven’t been flexing your content creation muscle in a while you will burn out fast. Tune into a creative rhythm that will work for you based on your goals, lifestyle and bandwidth.
2. Don’t create a content strategy or define your content pillars right away. If you’ve been idle, you very likely have no idea what direction you want to go or what topics are most alive for you and your audience. This is the time to experiment with styles, topics and themes and hone in on your voice and identity.
3. Don’t use AI to write your captions, scripts or build your strategy. Sorry, but you need to do the work to reconnect with your voice and identity. This cannot be outsourced to AI when you don’t know yourself, and the last thing you want is to be a carbon copy of every other artist asking the same question to the same models with little to no hyper-specific information about who you are.
4. Don’t play it safe. Use the pause like a reset and an opportunity to get back in the game with a little skin in it. Challenge yourself to share the real deal, a sharp insight, an unusual process, a hot take, or a clear statement of the values that drive you and your project.
5. Don’t post what you think people will like. Post what feels alive for you, the more honest the better. You’ve been away long enough that you probably don’t know what that is yet, and the only way to find out is to make the thing you actually want to make and see how it feels afterward.
6. Don’t ignore what your audience is telling you. The comments, the questions, what people react to, that’s live information and most artists blow past it while staring at the numbers. Learn to read the room. Let it guide you toward what you create next.
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