MSN provides good financial management practices that improve business performance, resulting in peace of mind for businesses that want to pursue their passion. Through a series of interviews, analyses, and proven procedures, the MSN team is able to diagnose a company and identify what needs to be done to improve and align their Finance and Accounting (F&A) function to best fit business needs. Thi
s plan is then resourced, a timeline is established, and implementation begun. The MSN team is closely involved in every step of the process, supervising, training, and tracking changes, in order to ensure high quality results. MSN monitors progress, ensures that new practices are sustained, and delivers to the client an F&A capability that is renewed and full of energy. A distinct emphasis is placed on implementation. MSN founder Mohamed Noohu has over 25 years of varied work experience as Controller, CFO, and business owner. His background reflects diverse industries, company sizes and stages of growth, including very large, well-established multi-nationals in the oil services, logistics, transportation and Insurance industries, mid-sized companies in electronics distribution, and several start-up companies. He has owned and operated entrepreneurial ventures, an arena that entails a whole new set of dynamics – business plans, raising
venture and debt capital and moving from concept to assembling resources and commencing operations. He supervised staff and routines for accurate and timely reporting, implementation of improvement and change initiatives. He trained and coached staff in a "show and tell" manner to inculcate best practices. He understands the significance between financial accounting, attuned to conformance reporting, and management accounting, which is attuned to performance analysis - profitability and supporting business decisions. This understanding, coupled with good budgeting practices, means that companies are able to look ahead to deal with any number of financial conditions- situations that may include rapidly changing demand and resource allocation, compliance issues and competitive needs. MSN is able to see the big picture, and to clarify how the CFO role works with other functions like Marketing and Operations. The MSN team learned that quality and timely reports means setting up robust routines, systems, and training as well as harnessing technology. They understand the balance between profitability and liquidity (working capital) and how not to "grow broke"; and they recognize the need for budgeting and planning – learning from the past, but living in the now and planning for the future. They realize that decisions have to be supported with facts and analysis, and are therefore able to move from instinct to insight. In the past ten years, MSN has evolved into a boutique CFO consulting firm that has worked with over 25 clients in diverse industries. They are a trained team, capable of repairing and remodeling the F&A function, and providing both efficiency and increased productivity through a proven process. MSN shares ownership for the profitability and health of their clients. They position the F & A work to see ahead, allowing for problems to be predicted well in advance, resulting in responses instead of reactions. This revitalizes the CFO role, creating a balance between conformance and performance, the twin needs of a firm’s financial governance.
