Lucky Chalm

Lucky Chalm is a brand marketing agency with unparalleled global vision for emerging brands.

08/05/2026

Charli wears Kat The Label during Lollapalooza • ♥️ Chris Horan Henry Redcliffe charlie •

07/28/2026

Hommey and 818 Tequila brought the sunshine to the 818 Tequila | Eight Reserve by 818 Beach Club in Montauk this past weekend to celebrate National Tequila Day. Hommey created custom co-branded beach towels for the Club, and both brands’ communities are welcome to enter 818’s Summer Fridays Weekly sweepstakes to win an exclusive 818 Beach Club bundle featuring the limited edition Hommey beach towel collection.

Partnership facilitated and executed by Lucky Chalm 🍀 •

07/17/2026

Busy woman wears while in Paris • ♥️ •

07/15/2026

SUN SMART: the nascent Australian activewear brand, has teamed with Alex Eagle Sporting Club, a wellness and clothing offering from the multihyphenate for a capsule that blends British sporting heritage with sun-drenched ease of Australian coastal life.

Rashi’s performance-driven, sun-conscious approach, with UPF 50+ protection built into the design, was reimagined through the Sporting Club’s minimalist lens for a compact wardrobe designed to move “from court to coast, city to sea.” -

Holiday Mode activated: Alex Eagle just launched a collaboration with Rashi on a chic eight-piece swimwear capsule. The pieces come with UPF 50+ protection, making them perfect for any beach destination. -

The unexpected mashup bridges the gap between British sporting style and laid-back Aussie beach vibes, creating a flexible lineup that looks just as good in the city as it does by the sea. -

Alex Eagle x Rashi - The 2026 Swim Report: All the attention-worthy trends set to be everywhere this summer and beyond. -

06/30/2026

We’re delighted to welcome to Lucky Chalm. Founded by British designer and creative consultant , MG&Co. has cultivated a devoted global following through its distinctive approach to homewares, creating timeless, utility-led pieces that bring personality and joy to the everyday.

In partnership with global management of the brand, Lucky Chalm will lead media relations for MG&Co. across the United States.

We’re excited to introduce one of Britain’s most beloved design brands to the U.S. market •

06/19/2026

Off Campus’ .abdalla wears , .brand and during Off Campus press • ❤️

06/17/2026

, is a performance line whose name nods to the Australian slang term for rash guard, with clothes inspired by a lifetime spent in coastal landscapes. The garments, which include bikinis, bodysuits, track pants and, of course, rash guards, are all crafted from regenerated nylon that offers compression, UPF 50+ protection and sun- and salt-resistance. They’re versatile in more ways than one: Many of the pieces have unisex sizing, feature complementary color accents and can be easily layered, making them look at home by the ocean, on a hike or just around town. -

But, can Sun-Protective Clothing Ever Be Chic? Because suncare isn’t a priority for most shoppers, brands newly investing in UPF are opting to lead with fashion. Design is the entry point, says Rashi founder .

This is clear in the brands’ visual marketing. While Rashi’s first campaign used the ocean as a backdrop, Feller hopes to see her clothing show up well beyond the beach. This goal informed the brand’s forthcoming campaign visuals. “We shot our next campaign in Costa Rica, deep in the jungle, and very little of the collection was photographed in the water, which was intentional,” the founder says. “I’ve always been interested in creating pieces that move effortlessly through different parts of your lifestyle, pieces that can travel with you throughout the day and adapt to different environments.” Feller envisions customers wearing the pieces out to lunch, as they would to surf or swim. - •

Photographed in Puerto Viejo, Costa Rica, Rashi’s Summer 2026 collection, Out of Water, is designed to layer effortlessly throughout the day, moving seamlessly between swim, sport and ready-to-wear. Now available.

05/12/2026

Over the past three months, has taken home three of the most coveted product awards in the market: the Oprah Bath Awards, TODAY Show Sleep Awards, and Esquire Home Awards, alongside dozens of features across tier one brand and commerce outlets. All since the brand’s US debut last September 🍀 •

05/01/2026

in lately💅 •

Address

Los Angeles, CA

Website

http://www.luckychalm.com/

Alerts

Be the first to know and let us send you an email when Lucky Chalm posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Lucky Chalm:

Want your business to be the top-listed Business in Los Angeles?