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Lucky Chalm Lucky Chalm is a brand marketing agency with unparalleled global vision for emerging brands.

Colour worth switching on for.Introducing MG&Co.’s latest lighting collection, bringing the British design brand’s disti...
10/15/2026

Colour worth switching on for.

Introducing MG&Co.’s latest lighting collection, bringing the British design brand’s distinctive approach to colour, form and the everyday to a new series of pendant, wall and table lights.

From glossy lacquered metal to textured porcelain, the collection explores the contrast between rich finishes and soft, warm light, reimagining functional pieces through sculptural silhouettes, playful detailing and unexpected colour. A little joy for the utilitarian.

Now available for US homes, with designs adapted for the American market.

Discover the collection at MG&Co. •

To celebrate SALT & STONE x Sky High Farm Goods and the limited-edition Fig & Sea Salt Smoothie at EREWHON, Lucky Chalm ...
09/24/2026

To celebrate SALT & STONE x Sky High Farm Goods and the limited-edition Fig & Sea Salt Smoothie at EREWHON, Lucky Chalm produced a custom mailer bringing the collaboration out of the Tonic Bar and into the hands of friends across LA.

Concepted, produced and hand-delivered across Los Angeles by Lucky Chalm •

evanmock, ORB OILS and Wahine Honolulu celebrated the launch of their limited-edition fragrance with a night at Outer He...
09/15/2026

evanmock, ORB OILS and Wahine Honolulu celebrated the launch of their limited-edition fragrance with a night at Outer Heaven.

Lucky Chalm worked alongside Evan and the Wahine team to curate the room, bringing together his community across fashion, music and culture for an evening celebrating the launch •

“Wahine, Evan Mock’s ode to Hawaii, collaborates with ORB Oils to construct the ultimate memoir.” - office magazine “Ins...
09/15/2026

“Wahine, Evan Mock’s ode to Hawaii, collaborates with ORB Oils to construct the ultimate memoir.” - office magazine

“Inspired by the sun-soaked, sea breeze setting, the oil fuses base notes of white musk, cashmere woods, dry amber and surf wax with bergamot, grapefruit, fresh citrus, marine accord, pacific air and salt. Its heart is a combination of hibiscus, cedarwood, coastal blooms and coastal greens. “It’s the perfect unisex blend. It seems feminine and flowery when you smell it, and then you drop it on your skin and end up getting more,” Mock told WWD via phone call, adding that Orb was the ideal partner to produce the scent with.” - WWD

“Scents are actually crazy when you think about how they can do that. I’d imagine capturing the scent and feeling of one of the world’s most beautiful places on earth, being Hawai’i, in a bottle is a pretty hard feat but Orb Oils and Wahine have done it.” - Monster Children

“It’s basically the only thing I want to dab on my neck for the rest of the heatwave.“ - GQ

To evanmock, home smells like Pacific air, salt and surf wax. It looks like Waimea Bay. It tastes like a plate lunch fro...
09/15/2026

To evanmock, home smells like Pacific air, salt and surf wax. It looks like Waimea Bay. It tastes like a plate lunch from Foodland. Those memories became the starting point for ORB OILS x Wahine Honolulu, a limited-edition fragrance co-created with Evan and inspired by a day on Oʻahu’s North Shore.

From the fragrance itself to packaging inspired by the island’s ubiquitous plate-lunch boxes, every detail was designed to transport you there. Take a little piece of the North Shore with you •

Charli wears Kat The Label during Lollapalooza • ♥️ Chris Horan Henry Redcliffe charlie •
08/05/2026

Charli wears Kat The Label during Lollapalooza • ♥️ Chris Horan Henry Redcliffe charlie •

Hommey and 818 Tequila brought the sunshine to the 818 Tequila | Eight Reserve by 818 Beach Club in Montauk this past we...
07/28/2026

Hommey and 818 Tequila brought the sunshine to the 818 Tequila | Eight Reserve by 818 Beach Club in Montauk this past weekend to celebrate National Tequila Day. Hommey created custom co-branded beach towels for the Club, and both brands’ communities are welcome to enter 818’s Summer Fridays Weekly sweepstakes to win an exclusive 818 Beach Club bundle featuring the limited edition Hommey beach towel collection.

Partnership facilitated and executed by Lucky Chalm 🍀 •

07/17/2026

Busy woman wears while in Paris • ♥️ •

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