LA based fashion designer Freddie ROJAS spent his entire childhood growing up in the fashion industry absorbing everything he could. His provocative, sexy and detailed designs are the product of years of working and learning
everything he could from his families business.This experience taught Freddie that he needed to be involved in fashion design one day. Freddie ROJAS industry expertise stretches the entire fashion gamut. From designer to buyer and merchandiser to pattern maker, Freddie is trained and highly skilled in all aspects of garment design, production and marketing. Using his fine tuned eye and keeping designs fresh and concepts constant is a natural way for Freddie to maintain his position in the fashion community. Freddie ROJAS design philosophy is fresh and creative and his trend forecasting is impeccable. He is among the few designers maintaining a hold
on the cutting edge of fashion through both design and retail success. Using his retail background wisely, Freddie provides the market with 4 complete collections a year for both men and women. Each collection is crammed with
“must haves” and is available in selected chic boutiques internationally. In 1990 Freddie ROJAS opened X boutique as a laboratory to create and showcase his innovative designs and as a testing ground for his new
concepts. All Freddie’s designs start off with the most cutting edges imported and domestic fabrics and end with a product that hits the streetwith a forward approach to sportswear. Year after year the ROJAS line provides the public with the newest in trends with special attention paid to style, fit and detail. Since both his design and retail career began, Freddie’s designs have been sought after by the most influential of celebrities and stylists. There is constant editorial coverage in such publications as WWD, VOGUE, Harpers
Bazaar, Flaunt, LUCKY , Details, The LA Times and countless others. Stylists for such celebrities as .M.IA, Santogold, Gwen Stefani, Enrique Iglesias, Christina Aquilera, Snoppy dog, Justin timberlake and Usher are amongthe many who shop constantly to keep up with the constant flow of Freddie’s take on fashion and what is beyond current
