Women In Influencer Marketing

Women In Influencer Marketing Network. Share. Lead.

08/17/2026

There's a difference between keeping up with the influencer marketing industry and actually growing in it. At WIIM, we built a lineup that actually helps you grow in it.

First up, Mentor Mindshare: Agency Strategy with Katie Stoller on September 9 at 1pm EST. She's covering business strategy, brands, agencies, planning, and talent. Basically every angle you need.

Then we've got the NYC End of Summer Mixer in collaboration with Superfiliate on September 16 at 6:30pm in Kip's Bay. It's an intimate fireside chat plus a fun networking. Can't wait to spill the speaker lineup soon.

Next is Mentor Mindshare: Negotiation Skills with Tanya Silverstein, Global Head of Business Affairs at Whalar Group, on October 14 at 1pm EST. She'll be sharing years of experience in negotiation, team empowerment, management, mentorship, and career development.

Our mentor mindshare sessions stay members-only as we want them small, hands-on, and packed with special programming for our members. But our end of summer mixer is open to everyone so if you're in NYC or passing through, I'd love to meet you there.

RSVP and check out more events here: iamwiim.com/events

Be part of the WIIM community at iamwiim.com/join

07/28/2026

When a creator posts beyond their contract, that's money on the table and Lara Highfill knows exactly how to prove it.

She broke down how tracking added value content (the posts creators make outside of what they're required to) lets you put a real dollar amount on the extra value they brought. That's the kind of data that actually lands with leadership.

This is what gets discussed inside WIIM's Mentor Series.
Members only. Want in? Join at iamwiim.com/join

05/08/2026

What if your next big career move started with one conversation?

Meet , a WIIM mentor, a 15-year influencer marketing powerhouse, and VP of Integrated Strategy at OneFluential. She’s the person behind award-winning campaigns for some of the most iconic brands in the game, and she’s deeply committed to pushing the industry forward through fresh thinking, genuine mentorship, and keeping real human connection at the heart of it all. Simply put — she’s been there, done that, and wants to help you do it too.

Your growth era is waiting.

Not a member yet? Start here → iamwiim.com/join

Already an Industry+ member? Book your session → members.iamwiim.com/mentors

04/10/2026

Imagine having a mentor who’s already walked the path you’re on. ✨

Meet , one of our WIIM mentors, who has 15+ years experience in public relations, brand marketing, and celebrity/influencer marketing, and 10 years with top, award-winning global PR agencies. She’s the kind of mentor who just *gets it.*

Ready to accelerate your growth?

If you’re not a member yet, join us at iamwiim.com/join

If you’re already an Industry+ member, you can book your session here members.iamwiim.com/mentors

Money Talks... and we’re not holding anything back. 💸Join us as we’re featuring .with.mel , , Devin Weber and Maya Shaf...
03/31/2026

Money Talks... and we’re not holding anything back. 💸

Join us as we’re featuring .with.mel , , Devin Weber and Maya Shaff for a no-gatekeeping virtual masterclass on the financial side of the industry no one taught us. Whether you’re managing brand spend or just opening your first investment account, you’ll walk away with something real.

See you all on April 2 at 5PM EST

Register here: iamwiim.com/moneytalks

Next up in honor of Women’s Month, we’re featuring WIIM member as she reflects on what she wishes she had known earlier...
03/24/2026

Next up in honor of Women’s Month, we’re featuring WIIM member as she reflects on what she wishes she had known earlier in her career.

“A lesson I learned the hard way is that in the influencer marketing industry, relationships are everything. Early on, I thought the work spoke for itself. But over time I realized that strong relationships with brands, agencies, and partners are what often lead to recurring, long-term partnerships. When people enjoy working with you and trust you, they want to collaborate again. Interpersonal skills matter just as much as creativity or performance. How you communicate, follow through, and build genuine connections can make the difference between a one-off campaign and a years-long partnership.”

03/21/2026

Another take celebrating Women’s Month! is sharing her best career advice for anyone just starting out.

Stop comparing yourself to others and focus on carving your own path. Most of what you see online is a highlight reel, leaving out the struggles, the tears, and the behind-the-scenes moments. Find your passion, follow your journey, and remember your growth doesn’t have to look like anyone else’s. 💡

03/19/2026

We asked the WIIM talent management community about their fee structures — commission, retainer, or hybrid — and here’s the takeaway: different approaches, same goal of building partnerships that work.

Want to join conversations like this? Become a WIIM member and be part of the discussion. Join WIIM at iamwiim.com/join.

03/18/2026

As we continue to celebrate Women’s Month, shares one of her biggest lessons after six years in the industry.

Too often women feel the pressure to shrink, wait their turn, or ease quietly into new spaces. But the real impact comes from doing the opposite—showing up fully, owning your voice, and bringing your perspective to the table.

Your voice matters more than you think. When you speak up and stay true to who you are, people listen. And in this industry, authenticity is what truly sets you apart. ✨

For Women’s History Month we’re having members take over our page to share their stories. This is ’s story.“They say yo...
03/13/2026

For Women’s History Month we’re having members take over our page to share their stories. This is ’s story.

“They say you should never stop being inspired — and for me, that inspiration came from my daughter.

After graduating from Syracuse (my alma mater ), Sofia jumped into influencer marketing and quickly found her passion. She would tell me how fulfilling it felt to help creators grow real businesses — and I could see how lit up she was.

Watching her thrive, build confidence, and truly love her work made me reflect on my own 10 years in this industry. There have been so many incredible women who shaped my journey… but Sofia is the one who pushed me to finally bet on myself.

Plum Talent & Strategy exists because I was inspired by the next generation — and brave enough to listen.

Here’s to building something your daughters can be proud of. ”

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