EyeSqueeze

EyeSqueeze Video business based out of Los Angeles California.

09/19/2021

Some setups are pretty easy, especially if you have to be nimble. If you have any questions about the setup, dm me. Always learning and improving as I go as you can see in this shot, grabbing content for social keeping the energy fun. Behind The Scenes for the video "Playing Coltrane" a promotional video for , coming soon, directed by , DP'd and edited by .


Loci method: Popularised originally by the ancient Greeks and Romans, the method of loci is great for visual learners as...
07/29/2019

Loci method: Popularised originally by the ancient Greeks and Romans, the method of loci is great for visual learners as it involves the use of your imagination and spatial memory which is a separate form of memory. This method involves you imagining a room or layout of somewhere familiar such as a street. You then assign meaning to each familiar object you pass and whatever it is you wish to learn.

As you walk through your mental version of this layout and see these objects, they then trigger your memory for what they stand for helping you recall the information. This concept was famously used by Darren Brown and also by Sherlock Holmes who refers to this as his “mind palace”. If you have a vivid imagination (think artists, painters or people with a creative streak) but struggle with remembering words, this one is for you.

Source:
www.lifehack.org

Tip #1: Spend More Time Posting Consistently To InstagramWhen you post consistently good content to Instagram, you’ll n...
07/11/2019

Tip #1: Spend More Time Posting Consistently To Instagram
When you post consistently good content to Instagram, you’ll not only improve your engagement but it’s a signal to the algorithm that you’re a quality account! And the more frequently and consistently you post, the more likely your audience will see and engage with your content.

Tip #2: Treat comments like a conversation
You want to make sure you’re always replying and engaging with the comments on your feed to alert the algorithm you have a “relationship” with your followers.

Tip #3: Improve Relationships with a Consistent Instagram Brand and Aesthetic
If you engage with a particular account regularly, you’re telling Instagram that you like that account’s content. This is probably why you see your best friend’s or favorite influencer’s Instagram posts at the top of your feed. The same applies of you regularly engage with a brand on Instagram — their profile may be up there at the top of your feed list, with your friends’ and family’s posts too. So it’s more important than ever to take the time to build a consistent Instagram brand and aesthetic.
Source:
later.com

Obviously creating a personal brand can boost your career and open new doors. But if you look at the market trends, some...
07/10/2019

Obviously creating a personal brand can boost your career and open new doors. But if you look at the market trends, some will argue that personal branding plays a part in the future of company branding 


The effectiveness of “traditional” ads and marketing is eroding rapidly. The “sales funnel” is collapsing and customers own the buyer’s journey 
 not you.
If people see your ads (which they probably don’t), they won’t believe them. Nearly 80 percent of consumers do not believe corporate advertising and the number is even worse among young people.
What do people believe? People. They believe in each other, through reviews, shared content, and influencers they respect and trust.
In the past, our businesses were built through an accumulation of advertising impressions. Today, our brands will be known, at least in part, though an accumulation of human impressions.

This is why so many legacy brands are dying. They represent the ideals and lawyer-approved voice of a company, or an ad agency, not a trusted warmth of a real person.
So the question is have you been growing your personal brand, and if not, maybe it’s time to,

Source:
Businessesgrow.com

More than a year ago, Amazon also created its own influencer program, a more exclusive version of its affiliate marketin...
07/08/2019

More than a year ago, Amazon also created its own influencer program, a more exclusive version of its affiliate marketing system that is open only to high-end influencers on Twitter, Facebook, YouTube and Instagram. Participants get a custom storefront and vanity URL, choose the products they want to spotlight, and receive a share of resulting sales revenue.

For a smart brand, getting its products in the right influencer stores can be a powerful opportunity to connect directly with that influencer’s most devoted fans in a commerce-connected way that Google, Facebook, Twitter, and Instagram still can’t match, at least not yet.

“Amazon moved into this space in a big way,’ said Tim Sovay, COO of CreatorIQ, an influencer-marketing platform for managing campaigns. The company tracks millions of influencers and about 5 million brand deals. “If I’m a creator, I’m very interested in seeing what Amazon does in this space. I tend to believe when Amazon does something they tend to do it quite well.”
Amazon is trying multiple approaches to leverage influencer marketing and the influencer economy. As bets go on the future of influencer marketing, Amazon seems like a good one.

Source:
forbes.com

Many social networking sites have acquired smaller AI businesses to increase their functionality and appeal to users. Fo...
07/05/2019

Many social networking sites have acquired smaller AI businesses to increase their functionality and appeal to users. For example, LinkedIn invested in Bright, a company which enables the site to offer better candidate matches for both employers and job seekers. It takes into account the user’s hiring patterns, work experience and similarities in job descriptions.

Facebook recently launched a new research lab dedicated to AI research and development. Facebook CEO Mark Zuckerberg announced that the “goal is to build AI systems that are better than humans at our primary senses: vision, listening, etc” (via Tech Crunch). At the moment humor and sarcasm are difficult for computers to understand or recognise, which is why Facebook introduced the ‘emotions’ option in status posting. This in turn is slowly teaching AI how to understand more nuanced emotions like your sarcastic rants about Starbucks red cups
 Facebook may soon understand you just as well as, or even better than, your closest friends.

Google recently acquired DeepMind, which focuses on simulating neural networks, i.e. the brain, to analyse and deduce patterns to achieve objectives. Like a brain figures out equations or problems.
Has your company started to leverage Ai? If not maybe it’s time to take a second look.
Source:
expert.services.com

“They only matter if the audience actually cares and actively consumes your content. Followers can be absolutely everyth...
07/03/2019

“They only matter if the audience actually cares and actively consumes your content. Followers can be absolutely everything or absolutely nothing.

Let’s say you have 20,000 followers on Instagram and 12,000 of them buy ten copies of your book because you posted about it. That type of conversion means you have an engaged audience consuming your content. That’s valuable.

On the other hand, let’s say you have 200,000 purchased fans. When you post something and it gets zero engagement, those followers have zero value because (1) they either don’t care about your content or (2) they’re not real. Either way, your follower count does not represent their real value to you.

Instead of talking about how many people see your content, we need to be focusing on how much value that piece of content actually brings your audience. For a consumer to get excited about something, to be compelled to click an ad or watch a video, it comes down to caring about your audience’s attention. And in order for you to win, they really need to consume it. That’s the game.”
-Gary V
Souce: www.garyvaynerchuk.com

06/27/2019

The human attention span is at its lowest ever thanks to technology! đŸ€Ż
Therefore, your social media ads need impact.
See my profile for more information.

Whether Fact or Fiction, it's mandatory that your business has a strong stance on how they produce and maintain their so...
06/27/2019

Whether Fact or Fiction, it's mandatory that your business has a strong stance on how they produce and maintain their social content for the future. Invest in growing your content ASAP, or risk getting left behind by the ones that do.
When you're ready for some assistance, DM me...just sayin'.

Fear of missing out, or FOMO, is another mental health effect that’s been strongly linked with the use of social media.A...
06/27/2019

Fear of missing out, or FOMO, is another mental health effect that’s been strongly linked with the use of social media.
Amy Summerville, PhD, a professor of psychology at Miami University in Ohio, is an expert on issues of regret and the psychology of “what might have been.” She explains that FOMO is an extension of larger issues of inclusion and social standing. Once our basic needs are met, like food, shelter, and water, the need for inclusion and social interaction ranks right up there, she says.
“The FOMO experience specifically is this feeling that I personally could have been there and I wasn’t.
The no-brainer solution is to limit social media use to approximately 30 minutes per day. This alone may lead to significant improvement in well-being.
Source: adaa.org

Nano-influencers tend to have a smaller number of followers in comparison to micro-influencers, less than 1,000 follower...
06/27/2019

Nano-influencers tend to have a smaller number of followers in comparison to micro-influencers, less than 1,000 followers.

A survey by Digiday reported that nano-influencers are able to engage up to 8.7 percent of their following while the engagement percentage of celebrity influencers, who have more than a million followers, is only 1.7 percent. Consumers are becoming “smarter” and can identify paid promotional content, which is often found in a well-established influencer’s feed. Nano-influencer's feeds aren’t packed with paid promotions, [so] they provide a level of authenticity that you might not get with seasoned influencers.

As nano-influencers have previously never worked with brands before, they will likely demonstrate high-levels of commitment to ensure your brand’s product is well-represented. They’re typically excited to work with a brand for the first time and may over-deliver and give you more content options in exchange for the opportunity for their content to be shared.

They don’t charge excessively high fees for sharing a promoted post in comparison to mainstream influencers. Along with the low cost, brands can use this to their advantage. Given the lower price point, brands could theoretically tap into a higher quantity of nano-influencers, each of whom can create and share their own content about the brand. In reaching out to more nano-influencers, brands stand a higher chance of increasing their engagement.

And finally, Nano-influencers aren’t just cheaper, they’re a better value for the money in the long-term, too. Along with the fact that millennials in particular “trust their peers more than any other audience — like celebrities and media for example, working with 100 nano-influencers with a combined 1,000,000 audience reach can be far more effective, not to mention cheaper, than working with one influencer with the same audience figures.

Source: Cmswire.com

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