10/31/2024
Two days ago I shared my 2024 General Election Voter Guide. Now, this isn't something new. I've shared one every election season for almost 5 years.
But something that stood out to me during this critical election, a pivotal time. From the presidential race all the way down the ballot to school board races and local measures. My voter guide attracted much more attention than I expected. I thought, maybe it's because of my growing social audience and expanding my network over the years, but I think it's a bit deeper.
Can I go a bit deeper?
Too often we push the GOTV narrative. We spend tireless (much needed) time amplifying the need to register and get out the vote. But how often do we educate community members and engage with them on the many barriers they face to casting their vote?
Spending the time to break down ballot language, address barriers and remove shame is actually more important than someone simply registering. We want informed community members- that's the long term strategy. It is so imperative that we spend the time to engage, empower and educate voters.
Many people (who look like me) do not trust the system. They don't vote because they don't see the point. We cant stop at GOTV. We should Start at GOTV.
According to my insights, in two days, I have over 300 shares of my voter guide, 100 saves, 75 comments and a reach to 80% of people who are not followers.
This shows me the impact that I have in my little corner of the world. I'm no huge influencer but I believe I am doing my part. We should all be doing our part.
Funny enough I've been so busy as a new mom, and newlywed balancing my career, I almost skipped this year... I thought there were enough guides out there. But I never considered my POV and timeline were full of nonprofits and politicos. I've been engulfed, deep in the work, and those who we are trying to engage, see a completely different feed.
I thought my guide was a drop in the bucket of many. Now I see it was the only drop many people were exposed to.
