The money making esthetician

10/07/2026

You know that client who wants real anti-aging results…
but whose skin can’t handle much?

Red. Reactive. Puffy. Dull.

The clients who want the most change often have the least tolerance for it.

The truth?
You can’t correct your way past inflammation.

And that’s the whole idea behind Glacial Skin.

Instead of more heat, more actives, or more aggression, they go after inflammation itself. They treat it as the root cause of premature aging, not a side effect you work around.

Cold. Controlled. Calming.

If you haven’t heard of them yet, this is your introduction.

Swipe through to see who they are, how it works, and what your clients actually get from it.

Comment GLACIAL and I’ll send you the link 🤍

10/07/2026

You’re right—the caption should tell them what to post each day and give them clear steps to start. Here’s a copy-and-paste version:

Esthetics students, you can start building your future books before you graduate. You don’t need a perfect feed. Start by showing people what you’re learning and letting them get to know you.

Try this simple weekly plan:

Monday: Share one thing you learned in school.
Tuesday: Pick a product or ingredient. Explain what it does and why you’re learning about it.
Wednesday: Introduce yourself. Share why you chose esthetics and who you hope to help.
Thursday: Talk about a treatment you’re learning. Explain what it is and what skin concerns it may address.
Friday: Recap your week. Share something you practiced, a win, or a lesson you learned.

A few easy steps to get started:

1. Update your bio to say you’re an esthetics student and where you’re training or interning.
2. Choose one topic from the plan each day and share it as a post, Reel, or Story.
3. Take photos or short videos of your school journey and practice work when you’re allowed.
4. Share Stories throughout the day so people can get to know you.
5. Keep showing up. Your progress is part of your story.

Be proud of being a student. Let people follow your journey now, so they know who you are when you’re licensed and ready to welcome clients. 🤍

10/07/2026

Okay, so we all know I’m moving locations, and I feel like this is the perfect time to make all the changes I’ve been wanting to make.
One of those changes? Private labeling.
I’ve wanted to do this for a while because here’s how I look at it: even if a client eventually stops coming to me for services, they can still continue buying their products from me.
And we all know how I feel about retail.
The biggest thing holding me back has been inventory. I LOVE dropshipping. Honestly, the idea of packing boxes and mailing products all day? I just can’t.
So I’m really excited to be partnering with Private Label Organic and Natural Certified Skincare for private labeling.
For my line, I’m starting specifically with hyperpigmentation. I didn’t want to create 20 random products just to say I had a skincare line.
I wanted to start with one niche, one concern I already treat all the time, and something that has the potential to become a higher-ticket retail sale.
Hyperpigmentation just made sense.
If private labeling has been on your list too, comment “SAMPLES” below and I’ll send you the link so you can order samples and try them for yourself.

10/05/2026

Update I think we found a new space🥰🙏🫶🏼🩷

10/04/2026

10/03/2026

Okay, so I’m a big dreamer, and I’m always planning. Long story short, a while ago, someone approached me about becoming business partners, and I built out this beautiful dream spa on Sunset in West Hollywood. It was a vision I’d had for four years.

I built the spa, and then he ended up scamming me. He really just wanted me to come in and build out the space. I created the menu, did the pricing, handled the hiring—and then he fired me. He never even paid the lawyer’s retainer for our contract agreement. And me, being stupid and way too trusting, did it anyway. I know it was stupid. Yeah, whatever.

Fast-forward to now. When I found this space, I already had the vision because I’d been planning my dream spa for such a long time. The location I’m moving to is one I really wanted, and I always told myself that when it was time to move, I was going to move there.

But honestly, I didn’t think I’d be moving for another two or three years. My daughter is in elementary school, and my current location is right across the street from her school, so I had no plans to move.

Now the dilemma is that the original spa I created and envisioned is beautiful, but I’m not in that phase anymore. I said I was going to phase out of the bohemian look and go more toward moody, West Hollywood cool-girl vibes—or more Mexican-inspired vibes. And now I have no idea what to do. I’m stuck.

I’m just venting, but it’s so interesting. The way God works is so amazing. All glory to Him.

10/02/2026

So You’re Not Getting Booked?

If you’re only talking to the people who already follow you, new clients may not know who you are.

At least once a week, reintroduce yourself. Tell people what you specialize in, why you became an esthetician, and what they should do next.

Try: “Hi, if you’re new here, I’m Maria. I specialize in acne and hyperpigmentation. If you’re ready to get started, fill out my new client consultation form.”

Make it easy for someone new to feel comfortable taking that first step. Especially with acne, finding a new provider can feel scary.

Try it this week and let me know if it works.

10/02/2026

Now this is no shade to my hydrafacial queens, but I’m sorry… a HydroFacial would not have been able to help this client go from THAT to THAT in 20 minutes.

When it was time for me to invest in a device, I had already been practicing for four years, my business was profitable, and I had to really think: what am I going to invest in that’s actually going to help MY clients?

This client came in after having a CO2 treatment. Her skin was HOT. She was uncomfortable. She said it felt really, really painful, and she was looking for relief.

She didn’t need me to do more to her skin.

She needed me to COOL. HER. SKIN. DOWN.

And THAT is exactly why I invested in Glacial® Skin .

It’s not about which device is better. It’s about knowing your clientele, knowing the skin in front of you, and investing in equipment that solves the problems YOU actually see in your treatment room.