10/19/2026
I am Jacque Maples. Partner and CEO of Caiwood X.
For 20 years I have led customer experience and operations where promises are kept or broken: the phone line, the service visit, the renewal conversation. Healthcare, global manufacturing and distribution, public-sector services.
My last turnaround: a 130-person contact center that had outgrown its model. Service level up 16 points in under a year. Roughly $1M a year in overtime engineered out, zero added headcount.
My rule is simple. Exceptional is the baseline. Diagnose before acting. Build the system, not the fix.
I will be here every week with what actually worked. Follow along.
Caiwood X is an operator-led consultancy. The partners do the work. If you lead operations or customer experience, follow the page for one useful idea a day.