Story of Soil

Story of Soil Story of Soil is dedicated to making small-production wines crafted with intention.

Seriously? ➡️To be considered a “rising star” in Santa Barbara wine country—and to pour alongside the legends who paved ...
08/15/2026

Seriously? ➡️

To be considered a “rising star” in Santa Barbara wine country—and to pour alongside the legends who paved the way, the very people who inspired me to chase this crazy dream in the first place—is almost impossible to put into words.

Not kidding.

I used to sit in the audience, completely captivated, soaking up the words of Greg Brewer, Chad Melville, Kathy Joseph, and so many others. Their devotion to this place and to the craft of making wine was more than inspiring.
They were pivotal!

So- To have our wines recognized alongside the people who helped write the story of Santa Barbara wine? It is an honor I carry with enormous gratitude.

But I also see it as a responsibility.

Story of Soil has always been about believing that wine is a story of place, people, farming, risk, and the pursuit of something greater.

So I’m going to keep listening. To keep asking questions. To keep pushing boundaries. To make wines that are honest to where they come from. And to keep telling the story of a place that I believe belongs among the great wine regions of the world.

The people I once looked up to showed me what was possible. Now, I feel incredibly lucky to have the opportunity to help write what comes next.

And that? That is something I will never take for granted. 🙏🏼💞

This guy right here.Yep… this guy.Honestly, I think Mr. Daniel Berman deserves his own permanent square on our Instagram...
07/22/2026

This guy right here.

Yep… this guy.

Honestly, I think Mr. Daniel Berman deserves his own permanent square on our Instagram feed. Because if you know Story of Soil, you know Daniel is woven into our story in a way that most people never get to see.

Hi, Rincon Wine Group. 👋

If you’ve ever met Daniel, you already know: the energy is turned up to 11, the laugh is contagious, the sarcasm is perfectly timed, and his passion for this industry is second to none.

…I met Daniel before he launched his own entrepreneurial adventure, back when he served alongside me on the Santa Barbara Vintners Foundation board. Even then, his work ethic stood out as one of the most impressive I’d ever witnessed.

Since then, he’s opened his own business (talk about incredible accomplishments in this industry) & taken on the enormous responsibility of bringing our little winery into the wholesale world.

More importantly, Daniel believed in this brand from day one. Sometimes, if I’m being honest, he believed in it even when I struggled to.

Over the years he’s been my sounding board, my unofficial therapist, and—on more than one occasion—the person who has successfully talked me out of sending that email. (For that alone, the wine industry owes you a thank you.)

But beyond all of that, he’s become a true friend.

So today, Daniel Berman, we celebrate you.

Thank you for believing in us, championing our wines, making us laugh, keeping us grounded, and reminding us why we love this crazy industry.

We are better because of you.

Happy Birthday, my friend. Here’s to many more years of growing together, sharing great bottles, and giving you new reasons to tell me, “Maybe don’t hit send just yet.”

And one more thing… none of this happens without Kim. Kim, thank you for being such an incredible partner to Daniel and such a wonderful human. We appreciate you more than you know.

Cheers to you both. 🍷

Gamay, but make it California. ⚡️I’ve been obsessed with Gamay since early in my career—making it since 2018, long befor...
04/11/2026

Gamay, but make it California. ⚡️

I’ve been obsessed with Gamay since early in my career—making it since 2018, long before people really started to recognize how well it thrives in our region.

What pulled me in was how alive it feels, and how transparently it shows a site.

Farming it biodynamically at for the past 8 years has only deepened that connection. This place has its own energy…seriously. I joke that gnomes and fairies must farm it—it really does feel that magical.

Investing in this vineyard has been such a meaningful part of my journey, so it’s incredibly rewarding to see others starting to recognize and connect with that same energy.

I’m especially honored to see this wine land at places that don’t just pour wine—they choose it with intention: (2⭐️), .sb here in Santa Barbara, and the iconic (to name a few).

The newest vintage is out now—just 200 cases made, (already down to the last 50).

So if you haven’t had it yet and are interested in understandings that energy- Grab a bottle while you can—link in bio.

I Just. Wasn’t. Expecting. This. 😳 ➡️Last Saturday I took the talented  (wine director for  ) out to the Sta Rita Hills ...
03/28/2026

I Just. Wasn’t. Expecting. This. 😳 ➡️

Last Saturday I took the talented (wine director for ) out to the Sta Rita Hills to check some of our vineyards… and holy sh*t people.

Flowering? In. Mid-March.
Yeah… that’s not normal.

Budbreak already felt early—but this? This is next level. If this pace holds, we’re staring down one of the earliest harvests on record.

And here’s the kicker—early flowering isn’t just wild, it can have risks.

Rain during bloom can mess with fruit set (hello uneven clusters), and compressed timing means everything stacks up fast—less room for error, more pressure on every decision.

Oh—and did I mention? Rain is in the forecast this week here.

Cool cool cool.

It’s ok. I’m ok… I just. wasn’t. expecting. this. 😅

Taking no days off.Launching Story of Soil in California with  Last week LA, San Diego, OCThis Week San Francisco/ Bay A...
03/04/2026

Taking no days off.

Launching Story of Soil in California with

Last week LA, San Diego, OC
This Week San Francisco/ Bay Area
Next week Palm Springs

Excited is an understatement.

Reach out is you want us to come visit you and taste… Although wine quantities are already getting low thanks to my wine angels bringing us to incredible accounts. 💫


This. Is. It. 💥 For us, choosing farming partners who practice regenerative farming is deeply personal—it’s about honori...
01/11/2026

This. Is. It. 💥

For us, choosing farming partners who practice regenerative farming is deeply personal—it’s about honoring the land that gives us everything.

We believe the soil holds stories, memory, and life, and how we care for it today shapes what we leave behind tomorrow.

Working with growers who nurture healthy soils, protect biodiversity, and farm in rhythm with nature allows us to make wines that feel alive, honest, and true to their place. These partnerships aren’t just about grapes; they’re about trust, shared values, and a collective responsibility to the future of our planet. By making wine in a more natural way, we’re choosing to slow down, listen to the land, and create something meaningful—wines that connect us to the earth, to each other, and to a hopeful future where farming restores rather than depletes.

We are honored to work with farmers like who give the reasons “why” it’s important:

“Livestock integration is a core regenerative farming tool, and sheep offer so many benefits in a vineyard. The vines are now dormant, but there is so much going on below the ground! As the sheep graze, not only are they helping to manage weeds and our cover crop, but are also promoting beneficial soil microbial activities — fertilizing and improving overall soil and ecosystem health. And they’re SO cute! 🐑🥰”


This. Is. DEFINITELY it.

With all that is happening in the world, our sense of gratitude has never been deeper.Thank you for supporting our small...
12/25/2025

With all that is happening in the world, our sense of gratitude has never been deeper.

Thank you for supporting our small family business. Your support is not taken lightly—it is felt every single day. We are truly honored to have our wines poured into your glass, shared at your table, and woven into the dinners, conversations, and moments that matter most.

Merry Christmas and the happiest of holidays from our family to yours.

With heartfelt thanks and much love,
Jess, Brady & Emerson

Took me awhile to ground myself after a 100+ day harvest - but here we are…Important notes…When  came to visit and met m...
12/02/2025

Took me awhile to ground myself after a 100+ day harvest - but here we are…

Important notes…
When came to visit and met my team- she asked- “Is the all woman team by design?” To which we answered- “No. It was just, the best people for this job, so happened to be women.”

Truly.
The best.

I am thankful for having the leadership in my team.
as assistant winemaker leading this team and the harvest floor. You think she’s a a sweet little thing- but girl has more arm strength than anyone I know- do not arm (or thumb) wrestle her.

as cellar operations manager is more dedicated to cleanliness than all of our team combined- not to mention her diploma from - girl will trump you in any blind tasting.

Both & - our harvest interns - were forces to be reckoned with. New college graduates with the passion to learn, the eagerness to be taught and follow through like no other.
If we had full time work here- I would keep both of them FOREVER.

I am no dummy to think any of this dream could happen without those around me.
It’s these women that gave me the space to visit vineyards, execute picks, run the plan & still be a mom.

So, from the bottom of my disorganized, chaotic brain, but grateful heart-
Thank you ladies. You made this harvest not just happen, but thrive.

Address

2928 San Marcos Avenue
Los Olivos, CA
93441

Opening Hours

Monday 12pm - 5pm
Tuesday 12pm - 5pm
Wednesday 12pm - 5pm
Thursday 12pm - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 11am - 5pm

Telephone

(805) 686-1302

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