07/07/2026
Listening, integrity, and putting people first—that's the foundation of what we do. Thank you for the feature, Canopy!
At IQS Research, the work starts with listening.
As a research and insights company, IQS helps organizations understand how people navigate tough situations, from choosing child care to accessing services around food insecurity or homelessness. But for President & Founder Shawn Herbig, the work is not just about collecting data. It’s about making sure people are actually heard.
“I think one of the ways that we care for people and sort of hopefully help elevate them is just by creating a space that their voice can be heard,” Shawn shared. That commitment shows up in the details. IQS works to represent people’s voices without filtering them through assumptions, opinions, or outside interpretations. As Shawn put it, the goal is to understand the world “through their eyes, through their lips… without judgment.”
And when hard decisions show up, his answer is clear: “You can always make more money, but you can't always recover your reputation. Hard stop.”
That’s business beyond profit.