Nic Creative Public Relations

03/28/2019

Some, very and just are filler words that I have to look for in my writing. Are you aware of your own overused filler words?

Common filler words in writing distract your reader from your message. Laura Petrolino says to remove them to improve the success of your content.

03/18/2019

How are you measuring success? PRConsultants Group offers this article to help you clean up a metrics mess and start fresh.

For many people, spring marks a time to start fresh – out with the old, in with the new. Why not apply the same principle to your measurement practices and data? Throw out those old vanity metrics like advertising value and bring in business-driving...

09/28/2018

It has been estimated that there are over 1/2 billion active podcasts. If you are a prospective guest, these tips will help you maximize your guesting. opportunities.https://www.smallbizdaily.com/6-tips-great-podcast-guest/

I came away with six tips on how to be a great podcast guest. First, share personal stories. The facts, statistics and other fantastic information you want to share are best conveyed in personal stories that let the

09/26/2018

For the first time, digital advertising is projected to be a majority of the overall U.S. ad spend, according to Magna’s Fall 2018 U.S. Advertising Forecast. https://www.campaignlive.com/article/digital-account-half-us-ad-sales-year-first-time/1493444

U.S. ad revenue has also hit an all-time high, according to Magna's new forecast.. From Campaign US

06/12/2018

A great pitch doesn’t need an alias.

Offering readers tailored content and personalizing your outreach can increase engagement; shoddy or careless efforts, though, will only do damage.

03/27/2018

(Excerpted from original post on February 20, 2018 on CuriousAndClever.com, a website founded by Julie Dennehy and Toni Antonetti) Each year at our annual meeting we present our favorite tech tools to our colleagues at PRConsultants Group, a consortium of senior PR professionals who represent the to...

10/11/2017

When measuring social media and website efforts, few metrics can be taken at face value.

09/15/2017

Congratulations to our PRConsultants Group colleague John Deveney and his team.

Our team is ending the workweek with some new hardware! Thanks for the honors, PR News.

06/29/2017

PRConsultants Group's Robb Yagmin shares the secret sauce to pitching media this holiday.

I found that being in public relations really isn’t at all about the first word. It really revolves around the second.  “Relations“ is the key. The July 4th holiday is right around the corner, and some PR pros think of it as a wasted opportunity to pitch stories to the media as, unless some kid take...

07/13/2016

PRConsultants Group's Carolyn Reis shares a local perspective on the city's response to crisis and unexpected media attention at http://www.prconsultantsgroup.com/blog/.

Early on Sunday morning, June 12, I woke to the news that 20 people had been killed in a shooting at a downtown Orlando nightclub four miles from my house. “Wow,” I thought, “that’s going to be a huge news story.” I had no idea. At a press conference two hours later, Orlando Mayor Buddy... Read more...

05/11/2016

Transparency vs Threats will have a clear winner when it comes to public opinion. If your PR counsel suggests threats as strategy, you need to find better advice.

share thisUber and Lyft just lost an $8.6 million game of public affairs. In a case billed as Silicon Valley money versus Texas public servants, the two giant rideshare companies have suspended service in Austin after voters turned down Proposition 1 on Saturday, bringing to a stunning conclusion th...

05/04/2016

A win for , its passengers and all parents of . A great campaign to remove the anxiety that comes with traveling with kids.

JetBlue Airways rewarded passengers for crying babies in its "FlyBabies" campaign for Mother's Day. Each time a baby cried on a flight from Kennedy Airport in New York to Long Beach Airport in California, all passengers received 25% off their next airfare. Much to the delight of passengers, four bab...