The JAM Brands

10/05/2016

Meet Kherington Branstetter! She has been cheering since age 4 &
is currently a flyer on jr 3 weather girls & jr 2 wildfire with Infinity Cheer, TN . She also works with a tumble team & is a level 5 tumbler! 🎀🙂

Kherington is at the gym 6 days a week & It's her favorite place to be! She is the youngest on both of her cheer teams, but is seen as a leader. She constantly strives to be the best she can be while always trying to encourage others to do their best. Kherington wants to be known in the cheer world for working hard & inspiring others! She aims to inspire & set a great example for other athletes in hopes the younger ones may look up to her. Kherington believes anything is possible & never uses the word can't!

Kherington, along with her team, have accomplished so much! They attended The Summit last year & it was one of Kherington's greatest accomplishments so far. Kherington is a Cheer Derby Ambassador, young rising star for the Cheerleader Magazine, a CheerFit Ambassador, and LEWK Ambassador. This little busy-bee is also involved with organizations through her gym to donate & help those in need. She works incredibly hard at a young age & we are happy to honor her as our

Congratulations, Kherington! We can't wait to see you this season & hope you continue working hard toward your big goals & dreams!

09/28/2016

Meet Emma Kay! She is a spunky, kind hearted, passionate, hard working, Jr Level 3 cheerleader and she has been selected as our 😁👏🏼🏅

Emma Kay cheers at Bluegrass Cheercats in Hopkinsville, KY and has just begun her third season of cheer. Not only does She work hard at the gym, she also works hard at school making her a 6th grade honor roll student. While cheer is her #1 passion, she also enjoys singing, dancing and participating in plays/musicals.

This year Emma Kay is on Jr 3 Prowl. Her position is base/front spot/tumbler. Her signature tumble skills include: front/back walkover, front/back handsprings, aerial, front punch, back tuck, and layout. Emma Kay has come a long way in her cheerleading career in a very short time. When asked what her favorite thing about cheer is, she says it's the tumbling because she likes to challenge herself by learning new skills💪🏼😸

Emma Kay absolutely loves to cheer and looks forward to every minute she gets to spend in the gym. She loves watching her teammates succeed and especially loves cheering them on as they achieve their goals.

We admire Emma Kay's heart and drive for this sport as well as her willingness to play an important role within her team. Way to work, Emma Kay! We hope to see you and
the Bluegrass Cheercats this season! 😻🙌🏼💚💙

09/26/2016

Just a little something for your Monday! 😍 Competition season is literally right around the corner... not to mention, MAJORS 17 is 116 days & 10 hours from now 😏🤗🙌🏼 Who's excited for this season to begin?! 🗓☝🏼️❣️

09/21/2016

This made our Wednesday morning & we're sure it'll make yours too! ☺️💚 We sent Jammy on a mission to give EXTRA hugs & love to Morgan from CheerVille Athletics who has recently been through a second round of chemo for a brain tumor. Miss Morgan is such a strong little girl & we would LOVE to see everyone show her some love & support! Like this photo & tag her in your photos on Instagram to reach out to her with positivity & well wishes! .cerise 🙏🏼❣️

.cerise on Instagram:

"Morgan was excited to receive Jammy in the mail today! Thank you to our friends at The JAM Brands and Varsity All Star for sending this to her along with a card full of encouragement and well wishes! "

09/14/2016

Meet our - Miss Amiah Conlon! Amiah is 12 years old & resides in Indianapolis with the ICE ALL-STARS 😊👏🏼 Amiah began with gymnastics at age 2 & was invited to join her first competition cheer team at just age 4 (making her the youngest & smallest member on her L1 Mini cheer team. However, her age & size never stopped her from going out & giving it her all! She learned from the older girls & knew exactly what she needed to do to help her team be a success at such a young age!

From that point on, she has been dedicated to competition cheer for 8 years & aims to be the best example for other cheerleaders. Amiah has always loved being a part of the gyms around Indianapolis, where she learned skills from great coaches and built life-long friendships. She believes that every position on a competition team is just as important as the other to make a successful team & has spent time in multiple roles. Amiah keeps herself busy during the week doing what she loves! She is currently on the J3 Flash Flood team at ICE All-stars & has been a part of ICE All-stars for the past 2 years. In school, she gets good grades, cheers for her football team & plays the violin! She also finds the time to be with her family, friends, volunteer & play with her puppies Buddy & Molly.

Amiah's infectious smile, positive attitude, willingness to learn & sweet demeanor makes her very likable by friends, teammates & coaches. She works hard to perfect her skills & looks forward to one day competing at Worlds! She is genuine & truly cares about each and everyone she comes into contact with.

Her most memorable moment, & big accomplishment as a competitive cheerleader, was being able to attend Summit with her team last year at Disney World! Look out for Amiah! This fierce little leader has achieved so much already & is striving to make moves this season! ☺️🎀Congratulations, Amiah, we're so happy to share your story & recognize your hard work! Keep it up!

09/07/2016

Congratulations to miss Taylor Cornell! She's our !! 👸🏽👏🏼

Taylor started cheering when she was just 6 years old, but for the past 3 years she has cheered at Core Athletix All Stars in Rochester, NY. Last season, as a member of Core Athletix Platinum, she competed for the first time at the 2016 Summit. This year, as a member of the Black Diamonds she is looking forward to competing in the Cheer Alliance Championship, as well as, her first Worlds Competition. Cheer has taught Taylor the importance of dedication, teamwork, positivity, and confidence, both on and off the mat. She focuses her time outside of the gym on her scholastic activities. She loves to read and is also a high honor roll student in school. In addition to that, Taylor volunteers her spare time helping her youth recreation cheer squads!! She aims to represent cheer as both a sport and a lifestyle. She strives to be the best cheerleader, teammate, student, friend and daughter she can be. She pushes herself and strives for excellence in all she does. Cheer is in her soul and she strives to set a good example within this sport.

We believe Taylor has done just that and we are excited to see her continue on this path and accomplish even more within cheer, but also in her academics & volunteer opportunities! Thank you for all you do, Taylor! We can't wait to see you this season!

📸Pictured: Taylor with her two Coaches; Wilma Rivera (left) and Marlon McCloud (right) at American Majestic Championship Competition in Buffalo, NY 2/27/16- 2/28/16 after they won their Summit bid! 🗻👏🏼😁

08/31/2016

Everyone, Meet Trevor Knott of Murrieta, CA! He has been named our
👏🏼🙂 Trevor cheers for the The California All-Stars - Senior Silver & this is his 5th season as an all star cheerleader! He is an 11 time National Champion, including The Summit 2016. 😄🗻💍 He is considered a leader by all of his coaches and was given a coaches award for 'Most Inspirational'. His outgoing personality has a way of uniting his teammates and bringing out the best in everyone! In a addition to being a great cheerleader, he excels in school. He is in his 4th year of his high school's medical program and hopes to become a physicians assistant. Not only has he been working very hard in school, Trevor has also accrued approximately 1200 hours of community service through working with youth cheer teams in his area! Trevor prides himself in keeping a professional and positive image... In doing so, he remains a great role model to other athletes! Congratulations, Trevor! Keep working hard to achieve those dreams on & off the floor! 😁💙🙌🏼

Join us in showing Trevor some support!

08/24/2016

Jasi Gates, you are our !! Congratulations from all of us at Varsity All Star & The JAM Brands !

This Texas firecracker is in her 14TH SEASON of All Star Cheer & in her 2nd Season of Varsity School Cheer! Jasi is a Junior at Memorial High School in Houston {Go Mustangs!}. She is also beginning her very first Season with Woodlands Elite - Recon. She has recently been selected to IC's All American High School Team & is a 2x All American at NCA Camp! Jasi is the epitome of the word teammate. Her team always comes first in her book. Being a great asset to her team, she has won numerous awards including best back spot & Outstanding Cheerleader. 😊👏🏼🏆 She has also been blessed to win numerous National Championships with her teams over the years. While she spends the majority of her time in the gym, she is also very involved in her high school, church & community. Contributing to the Community is high on her list of priorities. Jasi is involved with Race for the Cure & The Ronald McDonald House. In addition to that, her team Recon is preparing blessing bags for The Star of Hope Homeless Shelter in Houston. Jasi is excited about her future & wants to work in the field of speech disorders focusing on deaf education. She is fluent in American Sign Language & is still deciding on which college to attend!
Jasi is a great example for others & represents our brands perfectly with her dedication, hard work & love for this sport as well as her community.

Great job on everything you have accomplished so far, Jasi! We look forward to seeing you go far in everything you do this upcoming season! ❤️🎀🇨🇱🙂 Woodlands Elite Cheer Co. Varsity All Star

08/17/2016

Just a reminder - We will be selecting a new Athlete of the Week every Wednesday! ☺️🙌🏼 Be sure to send in your nominations by email and include a high quality photo of them, with the following info in the body of your email:

1. Athlete's name
2. Team name(s) & social media handles
3. City
4. List of accomplishments in cheer/dance, school & any other special activities they are a part of. *Tell us why you think they should be our Athlete of the Week!

All submissions should be sent to: [email protected] 📧

Good luck to all of our athletes and thank you in advance to all of the parents, coaches, friends & teammates for submitting your athletes! 💕📝

08/10/2016

Congratulations to our and our {Look at that awesome shot!} Everyone, meet Autumn Newberry! Autumn is just 5 years old and belongs to Rhythm Extreme Dance Studio in London, KY.

She is starting kindergarten year and is in her FOURTH season of all-star dance with Rhythm Extreme. Autumn works very hard.. especially for being just 5 years old. She has accomplished so much within her dance career already. Some of her accomplishments/skills include: headspring, double turn, back walkover, front walk over AND backhandspring! She has recently been working on her side ariel and back tuck as well. Autumn's passion for dance and also gymnastics really shines through her performances {which we are hopeful to see at some of this season's events!} Her favorite dance style is hip hop, but she continues to excel at multiple styles! We are so excited to see Autumn putting forth so much effort to advance in this sport.

She sets such an amazing example for athletes of all ages and we hope that seeing her hard work pay off will give others the inspiration to work hard in reaching their dreams! Thanks for sharing your talents with us, Autumn, and keep up the hard work! Rhythm Dance Studio of London, KY

08/08/2016

Who wants to be a Varsity All Star Fashionista?! 🙋🏽👏🏼😍👑

08/08/2016

❤️💪🏼 Who watched women's gymnastics in Rio last night?!

Team USA after an amazing meet in Rio - leaders after 4/5 subdivisions!