09/20/2021
Who needs some value added to their business today? We all do. In this crazy time of change and uncertainty, it seems like we can't rely on anything anymore. Here are some tips for you from lessons I've learned over the years on how you can grow in the face of adversity.
Attract, Empower, and Leverage Your VIP Customers
What are they? These are the customers that have been with you and will continue to be with you thru it all. They are rare and might only make up 1-10% of your customer base. If you haven't done this already get to know them like your best friend. They will promote your business better than you can. A referral from a VIP customer is often worth multiple times over your core demographic.
How do I attract, empower, and leverage them?
- Use photos. A study from Socialbakers found that 93% of the most engaging posts were imaged as opposed to links or even videos!
- Use their content. If your customers are using your products or services and posting on social media, use it! It can be a social post you can reshare, a google review you post on your website, or a client testimony you show to prospective clients. Your VIPs are your best assets in getting new customers.
- Exclusive content. Give your best customers your best work. This can be a straight-up gift, early access to your new stuff, or better discounts. Anything that gives them a feeling that they are being treated better than the rest will keep them happy.
If you or someone you know what's to grow their VIP customers we would love to help them do just that.
Visit attractusdesign.com or call 806-318-1412 today for a FREE consultation!
