Warren West, Lumberton, NJ (2026)

04/11/2022

If I see another guru selling the toes-in-the-sand, Lamborghini-in-every-color freelancer lifestyle I'm gonna puke 🤮

Show me something real

I got bills to pay, I don't want a Lambo

Have you ever taken a course that had some good info but you felt like it was 90% fluff?

You were right

If you haven't found success with freelancing yet it's not your fault

The fake freelancing gurus are good at selling fluff

Can we talk for real?

Freelancing didn't make me wealthy

But it changed the way I work

Guess who never has to clock out for lunch again?

I can spend time with my family

I can prioritize my health

Freelancing did this for me in less than 3 months

And I'm ready to show you everything I know

I'm inviting 25 freelancers and future freelancers to sit in on a LIVE webinar called "No BS Freelance Success"

We are going to go over how to make $2k - 5k/mo freelancing part time INCLUDING:

🎯The Secret Goldmine on Upwork

🎯Creating a Magnetic Profile

🎯Outreach & Proposals That Work

🎯Finding Gigs & Multiplying

🎯How to Negotiate Easily

🎯How to Always Deliver on Time

🎯How to Get 5-Star Reviews

🎯How to earn consistently

🎯What Upwork DOESN'T want me to talk about

🎯Plus a bunch of other stuff

👉🏼 SIGNUP LINK IN COMMENTS 👈🏽

Here's how it's gonna work:

I'm gonna select 25 people from a range of freelancing industries including copywriters, designers, translators, and more.

(If you know any, please tag them) 👋🏽

Those people are going to get exclusive invites to be a part of a live webinar where we will go over EVERYTHING you see above (I'm not holding anything back.)

You'll be able to ask questions during the presentation, and there will be Q&A at the end.

You'll also get access to the FULL COURSE once it's released

Tentatively, I'm looking towards mid-May for the webinar. It may have to be 2 sessions depending on how long they go.

(I'll be following up via email, so check your spam folders on Friday)

Freelancing doesn't have to be a dream that's out of reach

It can be a reality

But sorry, you probably aren't getting a Lambo

04/09/2022

Everyone gets it wrong 🤷‍♂️

02/18/2022

If you think good copywriting costs a lot

Bad copywriting is way more expensive...

Let's explore 👇🏽

Bad writing costs more because it costs an extraordinary amount of time to FIX bad writing

Even OK writing is troublesome

When you pay someone to put your vision into words and they deliver work that just doesn't FEEL right…

It's tough to tell them exactly why

So you might end up going back and forth with revisions…

Maybe for weeks or months...

Finally settling on what you consider to be acceptable

And in the back of your mind thinking it just doesn't sit quite right with you

"Should I hire someone else now to fix this?"

I read a discussion between business owners recently and one asked "How much should I spend on copywriting for my website?"

A good copywriter will deliver copy that makes you say "Wow, you absolutely nailed it!"

A good copywriter will open doors in your mind that you didn't even know were closed

A good copywriter will enhance your brand, and might even inspire your next move

So the best answer to "How much should I spend on copywriting?"

As much as you possibly can

02/07/2022

Ever work hard for something, only to fail?

And then later on find out failing was the best thing that could've happened? 👇🏽

I used to manage sales for a company that supplied hotels

Sheets, towels, pillows, those little individually wrapped bars of soap...

When they were just getting started 33 years ago, they had a shot at some BIG business

A brand new mega hotel was opening in Atlantic City, NJ

Winning a bid to supply bedding and linens to a new hotel is a big deal

And for a company just getting it's start, it meant life changing money

They got their foot in the door with the right people, and submitted their proposal

The wait was agonizing, but they eventually heard back

Among hundreds fighting for the business, they were in the FINAL TWO companies being considered

They had 24 hours to deliver their absolute best pricing...

They scrutinized every penny, weighed every option, knowing that this deal could decide their future

After submitting their final proposal, they received word that the mega hotel had chosen the other supplier

They were crushed

But they carried on and built a successful business anyway

Years later, they found out the mega hotel had decided not to pay their suppliers and many of the workers who helped build it

Which means if they had won that bid, they wouldn't have gotten paid on it, and it would have bankrupted them

It's funny how life works out sometimes

02/03/2022

6 Tips to Overcome Shiny Object Syndrome

Hey Facebook fam! I decided to do more of a traditional “list” post and provide some “value” so here you go 👇🏽

When I first heard about Shiny Object Syndrome, or “SOS”, I started on some research

The concept struck a nerve with me personally as a creative whose ideas tend to wander

As I got deeper into what was ACTUALLY going on inside of my own mind and behaviors, I started brainstorming. I went into a trance-like state and the next thing I knew I had written 1,500 words

My fingers were just flying on the keyboard and I realized just how noisy my keyboard was; it’s got mechanical keys which give it that piercing “CLACK CLACK” sound

A quick Google search brought up MechanicalKeyboards.com

Searching by brand? The top ones are Ducky, MK, Leopold, and Varmilo

Searching by switch type? Wait, what’s a switch type?

It turns out “Switches” are the mechanisms under the keys of a mechanical board. Using different, interchangeable switches lets you customize your boarding experience.

Do you prefer the satisfying CLACK from a tactile switch? Or the smooth, effortless glide of a linear switch?

And then there’s the DESIGNS we aren’t just talking about a different color spacebar, (although all the caps are customizable so your imagination can really run wild) we’re talking about full on board designs that cost thousands of dollars oh and also there are all different SIZES of keyboards they’re labeled by percentages so 60% is considered “compact” and doesn’t include the numpad for example

So to wrap up, this is my new Leopold FC660C Blue & Grey 65% with Topre Silent switches

02/02/2022

"Stop with the SPAM!!!!!!" 😡

I tuned that prospect response into a $483,338 contract

Here’s how 👇🏽

Before I was a copywriter I was in sales for a B2B company

It involved identifying decision makers, getting in touch with them, and getting them to buy our stuff

If you're in sales you know, cold outreach is a tough game

Angry prospects aren't even the worst part

(In fact, if you're getting cursed out, it's kind of a buying signal)

More on that coming up

The worst part is just…

The nothing

No response at all

Some days you can actually feel your life being wasted, one email at a time

You're just another annoying sales person

No one wants what you've got

And no one is listening

One day I saw a reply in my inbox from one of the big fish I sent a cold email to

I asked him for advice. This is a good tactic. People hate being sold to, but they like giving advice.

“Hey, I’m hoping you can help me out, I’m wondering if you have any advice for working with your company.”

His advice?

"Stop with the SPAM!!!!!!!!!!"

(Yes, it had this many exclamation points)

A less stubborn sales person might've taken the hint and moved on to the next opportunity

I tried something else...
..

I hand wrote the prospect a letter, and mailed it to him 📫

I explained that my email wasn't spam, it was written by me, just like this letter. I went on to ask again for that advice and to see how we might work together.

Guess what happened?

Nothing

Nothing for 2 months

Then, an email 📧

"Hey, you sent my boss a letter awhile back. We're reevaluating our suppliers and he told me to give you a chance."

We got their business. And it was a huge win.

Everyone’s in sales, even if that’s not your job title

Remember anything in life that isn't an outright "No" is potentially a buying signal in disguise

And a human touch can do wonders in a digital world

02/01/2022

There I was, in the metaverse

I had been strapped into one of my favorite covid-era hobbies when this little kid's voice squeaked into my ears...

"Wow, you're an ADULT and you're playing games on the Oculus?? THAT'S cool..."

(I hope the full force of the sarcasm comes through because this child was not being complimentary)

The floating cat head avatar on the other side of the ping pong table was expressionless, but I knew in that moment I was being tested

I would not be rattled

"Yeah I'm an adult playing on the Oculus, it's crazy fun."

He fell silent as I continued my table tennis dominance

I knew he was calculating what to say next...

My serve once again spun past his reach, and he could no longer contain his frustration

"WOW you're really an ADULT playing a game on here WOW"

I decided to hit him with a logic bomb

"Yeah it's really fun, I mean, when you're an adult don't you wanna still play games?"
..

He thought about it
..

"Well, yea, I guess so"

I punctuated my insightful comment by absolutely destroying this child in VR table tennis

Honestly I don't think he won a single point I did not let up even a little bit

Yeah, I'm an adult and I play games in the metaverse

We're all gonna be there eventually

I'm just getting a head start

01/31/2022

Well, it happened...

One of my copywriting clients cursed at me 🤬🤬

Maybe it was the sleep deprivation, or the stress of having twin infants turning my brain to gelatin

I must have really screwed up

I had been working for hours to revamp their website copy, and had just sent them a draft showing the concept

I didn't hear back right away

That's when the self doubt came flooding in

They're gonna hate it. I took it in the wrong direction.

Oh well, there will always be other clients

I need to get more sleep...

Then the reply came back

(The one with the cursing 🤬)

They said, "Warren, this is fu**ing amazing!"

Self doubt to me is another form of fear

As a creative professional, you have to be courageous, which isn't ignoring fear, it's feeling the fear and carrying on anyway

Whatever you do, don't let self doubt stop you

Just keep going

01/30/2022

I consult with professionals all the time who are struggling to get prospects to respond to their emails

I've been there. I learned the hard way. Now my cold outreach game is on point, and it's really all because of one strategy

Ready for it?

Here it is:

Write less

That's it

90% of the time when emails aren't working it's the same issue

Too. Many. Words.

My quick advice is to look at your emails in terms of "What can I eliminate?"

Then get rid of it

Try to say what you've gotta say in as few words as possible

Make it easy to scan

Include a call to action

And hit send

You'll get a lot more responses

Warren West

04/11/2022

04/09/2022

02/18/2022

02/07/2022

02/03/2022

02/02/2022

02/01/2022

01/31/2022

01/30/2022

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