Warren West

Name: Warren West
Address: Lumberton, NJ, US
Telephone: +17327542036

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Strategic messaging for ecom brands doing $500K+ Find your Signal & scale.

02/19/2026

Meta just reported $200B in annual revenue. Up 22% year over year.

Their CFO said on an earnings call that she expects rising ad prices to continue into 2026.

They're not even pretending it's temporary.

Here's what that means for you if you're running an ecom brand:

CPMs have nearly doubled in two years. Apple gutted the targeting data that used to make Facebook ads feel like a cheat code.

And more brands are piling onto the platform every single quarter - more competition, same inventory.

The platform is structurally more expensive.
Your targeting is weaker.
And there are more brands bidding against you than ever.

The margin for "fine" messaging is gone.

"Fine" used to work when CPMs were five bucks.

At twenty bucks?

It bleeds you dry.

The only lever you actually control anymore is your message.

04/11/2022

If I see another guru selling the toes-in-the-sand, Lamborghini-in-every-color freelancer lifestyle I'm gonna puke 🤮

Show me something real

I got bills to pay, I don't want a Lambo

Have you ever taken a course that had some good info but you felt like it was 90% fluff?

You were right

If you haven't found success with freelancing yet it's not your fault

The fake freelancing gurus are good at selling fluff

Can we talk for real?

Freelancing didn't make me wealthy

But it changed the way I work

Guess who never has to clock out for lunch again?

I can spend time with my family

I can prioritize my health

Freelancing did this for me in less than 3 months

And I'm ready to show you everything I know

I'm inviting 25 freelancers and future freelancers to sit in on a LIVE webinar called "No BS Freelance Success"

We are going to go over how to make $2k - 5k/mo freelancing part time INCLUDING:

🎯The Secret Goldmine on Upwork

🎯Creating a Magnetic Profile

🎯Outreach & Proposals That Work

🎯Finding Gigs & Multiplying

🎯How to Negotiate Easily

🎯How to Always Deliver on Time

🎯How to Get 5-Star Reviews

🎯How to earn consistently

🎯What Upwork DOESN'T want me to talk about

🎯Plus a bunch of other stuff

👉🏼 SIGNUP LINK IN COMMENTS 👈🏽

Here's how it's gonna work:

I'm gonna select 25 people from a range of freelancing industries including copywriters, designers, translators, and more.

(If you know any, please tag them) 👋🏽

Those people are going to get exclusive invites to be a part of a live webinar where we will go over EVERYTHING you see above (I'm not holding anything back.)

You'll be able to ask questions during the presentation, and there will be Q&A at the end.

You'll also get access to the FULL COURSE once it's released

Tentatively, I'm looking towards mid-May for the webinar. It may have to be 2 sessions depending on how long they go.

(I'll be following up via email, so check your spam folders on Friday)

Freelancing doesn't have to be a dream that's out of reach

It can be a reality

But sorry, you probably aren't getting a Lambo

04/09/2022

Everyone gets it wrong 🤷‍♂️

02/18/2022

If you think good copywriting costs a lot

Bad copywriting is way more expensive...

Let's explore 👇🏽

Bad writing costs more because it costs an extraordinary amount of time to FIX bad writing

Even OK writing is troublesome

When you pay someone to put your vision into words and they deliver work that just doesn't FEEL right…

It's tough to tell them exactly why

So you might end up going back and forth with revisions…

Maybe for weeks or months...

Finally settling on what you consider to be acceptable

And in the back of your mind thinking it just doesn't sit quite right with you

"Should I hire someone else now to fix this?"

I read a discussion between business owners recently and one asked "How much should I spend on copywriting for my website?"

A good copywriter will deliver copy that makes you say "Wow, you absolutely nailed it!"

A good copywriter will open doors in your mind that you didn't even know were closed

A good copywriter will enhance your brand, and might even inspire your next move

So the best answer to "How much should I spend on copywriting?"

As much as you possibly can

02/07/2022

Ever work hard for something, only to fail?

And then later on find out failing was the best thing that could've happened? 👇🏽

I used to manage sales for a company that supplied hotels

Sheets, towels, pillows, those little individually wrapped bars of soap...

When they were just getting started 33 years ago, they had a shot at some BIG business

A brand new mega hotel was opening in Atlantic City, NJ

Winning a bid to supply bedding and linens to a new hotel is a big deal

And for a company just getting it's start, it meant life changing money

They got their foot in the door with the right people, and submitted their proposal

The wait was agonizing, but they eventually heard back

Among hundreds fighting for the business, they were in the FINAL TWO companies being considered

They had 24 hours to deliver their absolute best pricing...

They scrutinized every penny, weighed every option, knowing that this deal could decide their future

After submitting their final proposal, they received word that the mega hotel had chosen the other supplier

They were crushed

But they carried on and built a successful business anyway

Years later, they found out the mega hotel had decided not to pay their suppliers and many of the workers who helped build it

Which means if they had won that bid, they wouldn't have gotten paid on it, and it would have bankrupted them

It's funny how life works out sometimes

02/03/2022

6 Tips to Overcome Shiny Object Syndrome

Hey Facebook fam! I decided to do more of a traditional “list” post and provide some “value” so here you go 👇🏽

When I first heard about Shiny Object Syndrome, or “SOS”, I started on some research

The concept struck a nerve with me personally as a creative whose ideas tend to wander

As I got deeper into what was ACTUALLY going on inside of my own mind and behaviors, I started brainstorming. I went into a trance-like state and the next thing I knew I had written 1,500 words

My fingers were just flying on the keyboard and I realized just how noisy my keyboard was; it’s got mechanical keys which give it that piercing “CLACK CLACK” sound

A quick Google search brought up MechanicalKeyboards.com

Searching by brand? The top ones are Ducky, MK, Leopold, and Varmilo

Searching by switch type? Wait, what’s a switch type?

It turns out “Switches” are the mechanisms under the keys of a mechanical board. Using different, interchangeable switches lets you customize your boarding experience.

Do you prefer the satisfying CLACK from a tactile switch? Or the smooth, effortless glide of a linear switch?

And then there’s the DESIGNS we aren’t just talking about a different color spacebar, (although all the caps are customizable so your imagination can really run wild) we’re talking about full on board designs that cost thousands of dollars oh and also there are all different SIZES of keyboards they’re labeled by percentages so 60% is considered “compact” and doesn’t include the numpad for example

So to wrap up, this is my new Leopold FC660C Blue & Grey 65% with Topre Silent switches

Address

Lumberton, NJ

Telephone

+17327542036

Website

http://theecomsignal.com/

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