05/29/2026
Happy Friday, Small Business Owner and Solopreneur friends! As we close out the week, hereās a meaningful question for you to ponder:
Have you clarified your Purpose, Mission, Vision, and Valuesāfor yourself and for your company?
I received an assignment recently: One of my clientsāa big-picture visionaryāis currently updating his Purpose, Mission, Vision, and Values statements for his personal use and to share with others who are writing their PMVV statements for the first time.
My role is to help clarify each piece of the PMVV as it is developed and refined to make the PMVV as useful as possible both for the client to line his work up to each day as well as for others to learn from during their own PMVV journeys.
Now, back to that question from the beginningā¦
How about you? Have you clarified your Purpose, Mission, Vision, and Valuesāfor yourself and for your company?
Hereās a starting point, for either yourself or your company:
PURPOSE: Who you are, and why you do what you do. Your reason for existence.
MISSION: Your focus! This communicates the PURPOSE of you or your organization. What do you do, for whom, and why?
VISION: Your future direction! Here is your insight into your future aspirations. Your vision should be inspirational, motivational, and challenging to achieve.
VALUES: Your culture! These are your lasting behaviors that indicate your core principles and ethics.
I'd love to know your PMMV! Drop me a comment or a DM if you are willing to share!