Solstice Web Co.

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Skyler | A Boutique Brand + Web Design Studio ✦

🌞 brands + websites for businesses who lead with heart and spirit
🌐 brand identity | websites | creative strategy
💻 schedule a free coffee chat ↓

Your friendly reminder to skip the AI generated graphics/typos and opt for these FREE, pretty Canva fonts instead 😘 Love...
09/03/2026

Your friendly reminder to skip the AI generated graphics/typos and opt for these FREE, pretty Canva fonts instead 😘

Love,
The designer who wants your scaling business to be taken seriously

‘Twas a busy summer and it filled my cup to the brim! But I’m ready for the beauty of fall and all the coziness that com...
09/01/2026

‘Twas a busy summer and it filled my cup to the brim! But I’m ready for the beauty of fall and all the coziness that comes with it. I seem to channel creative inspo easier during the autumn months and can’t wait to use it to finalize the website template I’m releasing for service providers soon!! Excited for you, September 🧡

Almost five years of being in the web design industry and I've witnessed “for now websites” sticking around a lot longer...
09/01/2026

Almost five years of being in the web design industry and I've witnessed “for now websites” sticking around a lot longer than intended. The DIY website you put together when you first started up is something you said you'd come back to. But before you know it, weeks turn into months, and even once it's done, it doesn't quite feel like it represents you the way you were hoping.

Meanwhile, someone's landing on that site and deciding in seconds whether they trust you enough to reach out. That's a lot of weight for a DIY homepage to carry!

I'm not saying DIY is wrong. If your budget is low, or you genuinely enjoy building it yourself, do it. At the same time, it's worth knowing what it actually costs before you commit to it: the time, the missed opportunities, and often, an eventual redo down the line.

If you'd rather skip straight to the version that actually works for you, that's what I'm here for.

✦ SHEDDING LIGHT ON CLIENTS ✦ Full-suite branding and website design for Oak Rose Photography The brand identity and web...
08/28/2026

✦ SHEDDING LIGHT ON CLIENTS ✦
Full-suite branding and website design for Oak Rose Photography

The brand identity and website needed to feel as warm as the photos Sara captures. Her style is rich, cozy, and rustic, and her branding represents that so perfectly.

This project wrapped up in 2025 but I adore the whole feel of her brand, so I had to re-share. ✨ One of my most favorite projects, ever.

It's official - I'm a Wix Studio Certified Web Design Expert! After five years of working with the platform, it feels so...
08/26/2026

It's official - I'm a Wix Studio Certified Web Design Expert! After five years of working with the platform, it feels sooo rewarding to get this recognition. I’m grateful!

But I want my future clients to know what this actually means for THEM.

✴︎ Fewer platform limitations, because I already know the workarounds most designers hit walls on.

✴︎ Fewer surprises mid-project, because I'm not learning the platform on your dime.

✴︎ And a lot more confidence for you, knowing the person building your site actually knows it inside and out.

If you want a site built by someone who's genuinely good at the platform it lives on, let's talk! You can schedule a free intro call at www.solsticewebco.com/inquire.

Many different things happening around the studio lately! Here’s a glimpse into what it’s been looking like over here. S...
08/24/2026

Many different things happening around the studio lately! Here’s a glimpse into what it’s been looking like over here.

Side note - my hunny and I get to see one of our favorite artists this weekend (for the 2nd time!) and we couldn’t be more excited ♥︎

Color Analysis hookup:

Would you hire someone and give them zero job description? You’re smarter than that. 😉 Your website shouldn't get that t...
08/21/2026

Would you hire someone and give them zero job description? You’re smarter than that. 😉 Your website shouldn't get that treatment either.

So many sites are just there. Whether they’re a blast from the past or cute + modern, they’re still not doing much. Meanwhile, a website that's actually working for you is building trust, running your booking, taking your payments, and getting you in front of the right people.

Is your site just sitting there looking nice, or is it actually doing the work you want it to?

08/20/2026

A few different logos, each with their own stories, with one thread running through all of them - brands that capture the essence of the people behind them. Authenticity and resonance is SO important in this work.

Every logo I design starts with a thoughtfully curated questionnaire. Who are you, who are you for, what do you want people to feel the second they see your name? The first step in my branding process is getting to know you, your mind, and your vision. Knowing you helps me know your business and create a brand that feels YOU.

These are a few of my favorites from the last few months. Each one a different style because each business owner is a little different… and that's sort of the whole point. 🌟

I stopped making "here's why you need a website" content a while back. Haven't looked back since. 🌟 By the time you find...
08/18/2026

I stopped making "here's why you need a website" content a while back. Haven't looked back since. 🌟

By the time you find me, you already know that. And quite frankly, it’s not common that my clients want a lecture on SEO or a breakdown of why heading structure matters. Instead, they want to save their brainpower for other tasks and hire someone who already has the knowledge and the experience to make their visions come to life.

You already know what you need. I already know how to build it. And that’s just how this works… two people who already get it, meeting in the same place, ready to make some magic happen.



✦ SHEDDING LIGHT ON CLIENTS✦ A brand + web design for Rafael Tudor Architecture ABOUT: A boutique architectural firm ser...
08/13/2026

✦ SHEDDING LIGHT ON CLIENTS✦
A brand + web design for Rafael Tudor Architecture

ABOUT: A boutique architectural firm serving the Midwest and neighboring states, Rafael Tudor needed a brand that felt as considered as the buildings they design — clean, confident, and built on the idea that the best work comes from a unified vision.

THE DESIGN: The palette leans bold on purpose. A warm orange grounded by charcoal and crisp white, with a citrine accent that keeps things from feeling too corporate. The mark itself nods to structure and geometry, which felt like the obvious choice for a firm this intentional about design.

This was such a fun design project. Love when clients are open to bold, vivid branding that stands out!

If you’re ready to start your brand or web design journey, let’s chat! Head to the link in my bio to get started.

Address

Madison, WI
53704

Opening Hours

Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm

Website

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