Solstice Web Co.

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Skyler | A Boutique Brand + Web Design Studio ✦

Your creative partner + Wix Studio expert
🌞 For indie businesses outgrowing DIY
🌞 One client at a time
BOOK YOUR DESIGN WEEK ↓

Behold - the oh so fun moodboarding stage of the branding process. The moodboard stage is essential in the branding proc...
10/09/2026

Behold - the oh so fun moodboarding stage of the branding process.

The moodboard stage is essential in the branding process because it gets us on the same page almost right after we start working together. I get a clear sense of direction before I start drafting your concepts, and you get to see your own vision reflected back before it’s real, which somehow makes it feel more real. It turns whats in your mind into something we can actually look at and react to, and it makes the rest of the project so much smoother for both of us.
This particular moodboard is for an apothecary who’s hearts desire is to embrace alllll the cottage core vibes. Couldn’t be more delighted with the direction it’s going. 💛

Submarks: a small but mighty brand asset that I include in all branding packages. A submark is a simplified, secondary v...
10/01/2026

Submarks: a small but mighty brand asset that I include in all branding packages.

A submark is a simplified, secondary version of a brand’s main logo. It’s usually a monogram, icon, or condensed mark that can stand on its own when the full logo doesn’t fit the space. Think favicons, social media profile photos, packaging stickers, or watermarks on photography. It carries the same brand DNA in a smaller, more flexible form.

Most solid brand identities actually include a few different logo types, each with its own job: a primary logo for the main event (website headers, business cards), a secondary or alternate logo for when the primary doesn’t quite fit, and a submark for the small, everyday touchpoints. Together, they make sure a brand shows up consistently no matter where it lands.

Swipe through to see a few submarks I’ve delivered with brand packages recently!

Finding font pairings with personality is addicting. Better yet, Canva puts this within reach for everyone, whether you’...
09/29/2026

Finding font pairings with personality is addicting. Better yet, Canva puts this within reach for everyone, whether you’re a seasoned designer or just getting your business off the ground. What pairing pulls you in the most?

One of the biggest things that speeds up any design project? Having the words to actually describe what you’re going for...
09/22/2026

One of the biggest things that speeds up any design project? Having the words to actually describe what you’re going for.

“I want it to look nice” doesn’t give a designer much to work with.

“I want it to feel warm, grounded, and a little earthy” does.

The more specific your vocabulary, the closer that first draft lands to what’s already in your head, which means fewer rounds of “not quite, try again” and a lot more “yes, exactly that.”

Swipe through a few vibe categories and steal any words that feel like you. Save this one for whenever you’re briefing a project, whether that’s with me or anyone else. 🍂

I’ve had the amazing opportunity to work with so many amazing businesses this year.These are just a few of them and ther...
09/21/2026

I’ve had the amazing opportunity to work with so many amazing businesses this year.

These are just a few of them and there are still plenty more on the way and currently in the works of being created! I can’t wait to share them all with you and see where the rest of 2026 takes Solstice Web Co!

If you’re looking for a rebrand or website refresh, I’d love to chat! I’m currently accepting projects and would love to support you. Head to the link in my bio to get started.

A little proof that “brand + web design” means something different for every single client who walks through the door.Re...
09/15/2026

A little proof that “brand + web design” means something different for every single client who walks through the door.

Recent projects have taken me from a photographer’s storytelling-first site, to a coach’s brand built around trust and connection, to an architecture firm that needed structure and sophistication baked into every pixel. Add in an event space designed to make people want to book it on sight, a soapery that needed its products to feel as good online as they smell in person, and a local movement community that needed a site as welcoming as the space itself, and that’s a pretty good snapshot of the range I get to work in.

Different industries, different voices, different visuals — but every single one built the same way: collaborative, intentional, and designed to actually work as hard as the business behind it.

Swipe through to see a few recent favorites.

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Madison, WI
53704

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