06/05/2026
People who pay, pay attention. I learned this from Michael Hyatt and it changed how I think about free content.
When someone makes a payment, they're invested - they show up, they do the work, they want the solution. A lot of business owners think giving everything away for free is the best way to serve people.
But here's what I've seen after 12 years: when you give something away for free, people often don't value it. People with skin in the game show up at a much greater level.
Are you giving away too much for free in your business?