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Monday 9am - 4pm Tuesday 9am - 4pm Wednesday 9am - 4pm Thursday 9am - 4pm Friday 9am - 3pm

Just Coffee Cooperative

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United States
Madison, WI
Just Coffee Cooperative

Madison, WI based fair trade, organic coffee roaster. Free shipping on all orders and we deliver everywhere in the lower 48. Turns out it was not. And we love it.
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Fair trade, organic coffee roasted in Madison, Wisconsin. We started Just Coffee to work with Zapatista coffee farmers in Chiapas, MX when coffee prices were at an all time low. After meeting and getting close to some radical farm families, it was plain to see that the coffee market was doing them wrong. Returning to Madison we thought that it would be easy to get local roasters and regional impor

ters to partner up with these folks. When we went back to Chiapas we walked to a fiesta nestled in a tiny hamlet in the mountains of Southern Mexico. We had no good news for the farmers there. “It’s alright because YOU will buy our coffee. You can sell it” the president of their new co-op said. And we agreed due to positive peer pressure and an intense desire to make a difference. Back in Madison we became “reluctant entrepreneurs” trying to organize Just Coffee as people who had absolutely no business or coffee roasting training. Not only did we not have any training, we thumbed our noses at anything that smelled of standard business practices. The approach did not always work well, but it sometimes worked brilliantly. We became known in Madison as the people who showed up on bizarre bikes to farmer’s markets, protests, and other events doling out coffee and talking about better ways to trade. We honed our roasting skills over time, rolled forward over our missteps and succeeded due to our energy and momentum. Over the years we have grown and are now available from Portland to San Fran to Austin to NOLA to Lexington, KY and places in between. We have over 20 people in our organization
and we continue to move forward. Our coffee is second to none and our relationships with the small farmers we partner with are strong. We are small players in the coffee industry with a loud voice– the people who won’t shut up. Every time we buy something we support the system that was used to get it to us. We want to get you the best tasting cup of coffee imaginable and to transparently show you where it came from, who grew it, and how your choice affects them in a real way. Through a total commitment to complete quality– from the farmer to final cup– we continue to redefine how the coffee industry can work. Thanks for supporting all of us. Now let’s drink some coffee.

08/21/2026

Las Diosas—Spanish for "The Goddesses"—is more than the name of this amazing roast. It's a tribute to the women whose dedication, resilience, and craftsmanship bring exceptional coffee from farm to cup. Las Diosas is 20% off through Sunday!
Grown with care and harvested at peak ripeness, this single origin from our farmer partners at La Central Cooperativa Las Diosas celebrates the hands behind every bean. Across generations, women have played an essential role in cultivating coffee, nurturing both the land and their communities. This medium roast honors this all female farmer cooperative with a cup that's as rich in story as it is in flavor.
From the first sip, you'll discover comforting notes of barley malt, toasted hazelnut, and a subtle touch of to***co, creating a smooth and balanced profile with a warm, lingering finish. It's the kind of coffee that invites you to slow down—perfect for quiet mornings, thoughtful conversations, or an afternoon reset.
Raise a mug to all the women in your life and all the women who brought these beans to you. 20% off Las Diosas will only last through the weekend so stock up now!

07/23/2026

Introducing Just Coffee’s Newest Roast: LET'S ROLL! 20% Off! ☕🛼
Wake Up. Lace Up. Let's Roll.
Life moves fast. Your coffee should keep up.
Introducing the new seasonal to Just Coffee’s lineup: Let's Roll— a smooth, energizing blend crafted to fuel every adventure. Rich flavor, bold character, and enough kick to keep you cruising all day long. We are starting this launch off with a 20% off sale!
This coffee comes to us from a new-to-us Farmer Partner in Tanzania. Kilimanjaro Smallholder Revival Project is a small cooperative formed to revitalize this coffee community where coffee has been grown since 1835. Unfortunately, because of a combination of aging farmers, low premiums and old trees, the production of coffee has dwindled in this once thriving area. Smallholder Revival Project has been working for years to re-engage the next generation of coffee farmers to ensure high quality and a living wage for these farmers. This is the first year we’ve had coffee from them and we are thrilled with the quality.
This coffee’s design is a nod to our roastery building’s roller-skating roots. Our building now resides in what used to be the Rollerdrome, one of Madison’s hottest spots back in the day. In honor of these hallowed halls, we decided to make a coffee as smooth as a freshly polished wooden floor.
Let’s Roll will only be around for the summer months, so grab a few bags while it’s here! And it will only be 20% off through Sunday!

07/09/2026

Hot Summer Days Call for Cold Brew Coffee!
Summer calls for something smooth, refreshing, and easy to enjoy—and our Cold Brew Blend was created with exactly that in mind. And this coffee is 20% off all weekend!

06/25/2026

WARNING: Soul Shaker may cause increased productivity and a sudden desire to become a morning person. And it’s on sale through the weekend!
Whether you're conquering your inbox, pretending to conquer your inbox, or simply enjoying five peaceful minutes before the chaos begins, Soul Shaker is ready for the job.
Grab a bag of Soul Shaker at 20% off and see what all the buzz is about.

06/14/2026

Today is the last day to stock up! Pedal over and pick up a bag or two! 20% off Bike Fuel will be rolling out of here at midnight!
https://justcoffee.coop/

06/11/2026

Ditch the unleaded and fill up your tank with caffeinated! Get your wheels spinning with 20% Off Bike Fuel through Sunday the 14th!
https://justcoffee.coop/

05/31/2026

Into the Jungle: 20% Off La Luz sale ends today!

Meet La Luz — our smooth light roast is crafted for early risers, explorers, and anyone chasing clarity in the wild rhythm of the day. These beans hail from Chiapas, Mexico. This region is cooler and drier than other parts of Mexico which slows the growing process and yields a coffee that is sweet and caramel-like in body, even as a light roast. La Luz features gorgeous notes of cocoa nib, soft notes of nougat, with a sweet fruity cherry finish.

https://justcoffee.coop/products/la-luz

05/28/2026

The jungle is calling. Deep in the canopy, where golden light cuts through emerald leaves and jaguars move like shadows, we found something rare: a coffee as bright and alive as dawn itself.
Meet La Luz — our smooth light roast is crafted for early risers, explorers, and anyone chasing clarity in the wild rhythm of the day. These beans hail from Chiapas, Mexico. This region is cooler and drier than other parts of Mexico which slows the growing process and yields a coffee that is sweet and caramel-like in body, even as a light roast. La Luz features gorgeous notes of cocoa nib, soft notes of nougat, with a sweet fruity cherry finish.
But like footprints in the rainforest, it won’t last long. 20% Off sale ends this Sunday!
https://justcoffee.coop/products/la-luz

04/26/2026

Two Birds. One origin. A whole World of Flavor both 20% off! Today only!
Whether you’re drawn to the cheerful chirp of a light roast or the powerful wingspan of something darker, this duo is ready to take flight in your cup.
Both are 20% off today only—grab both and let your taste buds decide which bird soars highest.
https://justcoffee.coop/

04/23/2026

Two Birds. One origin. A Whole World of Flavor both 20% Off!

We’re excited to feature two coffees on sale this weekend, both from Ethiopia: Humdinger (light roast) and The Phoenix (dark roast). Same roots, totally different personalities.

How can two coffees from the same place taste so different? There’s only one way to find out: Taste them side by side.
Host your own mini cupping and experience how roast level transforms the journey from bean to cup.
Whether you’re drawn to the cheerful chirp of a light roast or the powerful wingspan of something darker, this duo is ready to take flight in your cup.

Address

3701 Orin Road
Madison, WI
53704

Opening Hours

Monday	9am - 4pm
Tuesday	9am - 4pm
Wednesday	9am - 4pm
Thursday	9am - 4pm
Friday	9am - 3pm

Telephone

+16082049011

Website

http://www.justcoffee.coop/

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