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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5:15pm

Informed Choice Insurance Agency - Madison, WI

Name: Informed Choice Insurance Agency - Madison, WI
Address: 5325 Wall Street, Ste 2055, Madison, WI, 53718, US
Telephone: +16088196311
Price range: $

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Informed Choice Insurance Agency - Madison, WI

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Informed Choice Insurance Agency - Madison, WI, Financial Consultant, 5325 Wall Street, Ste 2055, Madison, WI.

From healthcare planning to income protection, long-term care planning, legacy planning, and more, we're here to help you navigate every stage of retirement with confidence and peace of mind.

08/28/2026

Hear from our President, Joshua Ford, about why we are bringing new changes to Informed Choice.

08/27/2026

Informed Choice offers supplemental insurance options, including hospital indemnity insurance!

This important option provides financial support if you become hospitalized, providing fixed daily or weekly benefits for hospital stays. It helps to cover expenses like deductibles and copayments that can otherwise create a financial burden.

08/26/2026

For 25 years, Informed Choice has been working with the evolving insurance and retirement landscapes and providing clear, personalized options for our clients.

Choose our experienced team to get clarity on your health insurance plans, long-term care, Medicare, life insurance and supplemental insurance options — at no cost to you.

08/24/2026

Informed Choice offers a range of supplemental insurance options, including travel insurance!

When you’re taking a trip, gain peace of mind from unexpected events during your travels. That can include trip cancellation, lost baggage and unexpected medical expenses.

08/20/2026

Informed Choice offers a number of supplemental insurance options, including short-term medical!

Short-term medical coverage provides a temporary safety net when you’re making a transition and lose your health insurance coverage, such as when you change jobs, graduate from college or are waiting for your new coverage to begin.

08/18/2026

Please welcome Brenda Berend to Informed Choice! 👋

Brenda, who has lived in Northeast Wisconsin since 1998, joined Informed Choice in May 2026. She brings 38 years of experience in the insurance industry to the team.

She says, “At heart, I see myself as an educator. I treat customers as family and use their best interest as my guiding principle.”

Welcome to the team, Brenda!

08/12/2026

Informed Choice offers supplemental insurance options, including dental! 🦷

Dental insurance provides coverage for those whose health insurance, like Medicare, doesn’t include dental benefits. It adds a layer of protection from the burden of unexpected out-of-pocket dental expenses.

08/06/2026

Welcome, Ryan Whitney! 👋

Ryan joins the team to assist clients in navigating Medicare, health insurance and life insurance options. He begins each conversation by listening. “Every client has unique goals, concerns and priorities, so I take the time to understand their situation before making recommendations.”

Welcome to Informed Choice, Ryan!

08/04/2026

Informed Choice is holding FREE retirement seminars this summer at the Tundra Lodge in Green Bay, co-sponsored by ELCO Mutual Life and Annuity! Our next one is on Tuesday, August 25, at 5:00 PM.

We'll cover:
- Health expenses
- Post-hospital care
- Final expenses & survivor income
- Retirement income

Call Informed Choice at 920-347-4700 to reserve your seat. Attendance is limited to 50 people, so call now!

07/28/2026

Thank You, Carol! ⭐

We appreciate your kind words and are grateful for the opportunity to help you and your husband explore your health insurance options.

“My husband & I met with Informed Choice about different options for our individual health insurance. Tim was able to describe the advantages & disadvantages of various plans for our current providers and alternative providers. He took as much time as we needed to answer all our questions. We were not limited to just 1 hour. I feel much more prepared for making changes when the Oct. to Dec. enrollment period comes. He did a great job of explaining Advantage Plans.” - Carol M.

Address

5325 Wall Street, Ste 2055
Madison, WI
53718

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5:15pm

Telephone

+16088196311

Website

http://www.informedchoice.com/

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