Malibu West

Malibu West We develop creative ideas and build brands. Our expertise lies in forming meaningful connections between companies and target audiences.

Malibu West is a full-service consulting firm specializing in brand development, media curation, and advertising strategy. Driven by an unwavering dedication to innovation, we craft distinctive identities for startups that are revolutionizing the global landscape.

It was a privilege to step back in time with the Commemorative Air Force and hear the human stories behind more than a c...
09/02/2026

It was a privilege to step back in time with the Commemorative Air Force and hear the human stories behind more than a century of American aviation.

For our latest Malibu West feature, we spent the day surrounded by aircraft and artifacts spanning WWI to the present, but what stands out the most are the stories of the people behind them.

One of the highlights was getting an up-close look at their B-17 Flying Fortress and learning about the crews who flew these aircraft during WWII.

In a fascinating connection between history and storytelling, this very B-17 was also used to create the aircraft sound effects for Apple TV’s limited series ‘Masters of the Air.’

We’re grateful to the incredible volunteers and team at the museum who dedicate their time to keeping these aircraft (and the stories they carry) alive for the next generation.

Excited to share more from this project soon!

Behind the scenes of our latest commercial production for Drive Now. There’s a lot that transpires between an idea and t...
08/14/2026

Behind the scenes of our latest commercial production for Drive Now.

There’s a lot that transpires between an idea and the final frame. We’re grateful for the crews, clients, and collaborators who trust us to bring it to life.

08/12/2026

Part 2: Six questions we ask every brand we work with.

4. What three brands inspire you?

5. What values matter to you (both personally and professionally)?

6. If you were gone tomorrow, what’s one thing you’d want to leave behind?

That last one might seem like a strange question to ask during a branding session, but it’s often the most important.

Building a strong brand is more than choosing the right colors, creating a logo, or figuring out what to post on Instagram. Our goal is to uncover what you genuinely believe in, and find a way to weave that into the business you’re building.

When your brand reflects something you actually care about, it becomes easier to stand behind it, talk about it, create for it, and invite other people into it.

When you believe in what you’re building, other people can feel it too.

Client Spotlight: Congratulations to VocalVibes@Dr.k for reaching 20,000 followers. 🎉  We’re incredibly proud to be part...
07/30/2026

Client Spotlight: Congratulations to [email protected] for reaching 20,000 followers. 🎉

We’re incredibly proud to be part of the journey.
Here’s a look behind the scenes 👉

One year ago, Dr. K had fewer than 2,000 followers.

Since then, we’ve tested and learned with every post, staying collaborative and staying close to Dr. K’s unique personality. Every post is created to provide value while speaking directly to his ideal audience.

These were Dr. K’s 8 highest-performing posts by views. 🏆

Reels have been one of the biggest drivers of reaching new audiences and introducing more singers to his work.

Average performance over the past 30 days.

The strongest content has been practical, highly shareable, and save-worthy reels — exactly the kind of value Dr. K is known for.

Together, we’ve built two clear pathways for singers to continue learning with Dr. K:

• Private 1-on-1 vocal coaching
• His new membership community

We adore you and are incredibly grateful to be on this journey together.

Thank you for your trust, your friendship, and all the laughs over the past year.

20,000 is only the beginning. Here’s to everything ahead 💥

07/24/2026

Choose your three…

This branding exercise helps you narrow down the value should your business be know for.

Take grocery stores, for example. You probably shop at different ones for different reasons.

But this applies to every business…

The long lasting ones aren’t trying to win every category. Instead, they become known for the few areas where they create the most value. 👈✨

So let’s look at the 11 main reasons people buy. And identify the 3 your business (or personal brand) should truly own.

Even for us, narrowing it down wasn’t easy. 😅

But our core 3 are: Knowledge, Transformation, and Connection.

To really juice the squeeze out of this exercise…

After you’ve gone through it yourself, send it to a friend who knows your business and ask them to choose your top three too.

Do their answers match yours?

Because it’s great if you are truly providing value inside of your business, but you wanna make sure that value is consistently easy for everyone else to see.

07/09/2026

Turn off this Meta setting before someone generates AI images of you…

If you haven’t heard, Meta just rolled out a new AI feature called Muse Image. Their muse? YOU.

This AI allows users to tailor their creations using your likeness. They can even use your IG handle to specify you as the person they’d like to model.

And the real kicker is… All IG users are already automatically opted in. You must manually opt out to restrict Metas AI use.

Super important to spread the word — especially for creators, business owners and parents that are sharing pictures of their kids online.

Protect your privacy and follow these steps ⚠️

07/07/2026

Every brand we’ve built has started with the same 6 foundational questions.

If a founder or CEO can’t answer them with confidence, brand communication often feels scattered because the strategy was never built on a strong foundation.

In this video we explore three topics:

1. Emotion: How do you want your clients to feel when they interact with your business?

2. Reputation: What do you want your business to be known for?

3. The Human Element: Which parts of your personal story are relevant to your brand?

Part Two is coming soon. Follow Malibu West | Creative Media Agency for more insights on branding, storytelling, and strategic communications.

05/29/2026

From farmers markets to a $1.95 BILLION dollar buyout.

We’ve been obsessing over Poppi’s founder story and the moves they made as they rebranded their original product…

🔑➡️ Not only in design, but also in the solution that it solved.

They went from pitching the product as an apple cider vinegar alternative and instead leaned into it being a soda alternative, widening the market from ACV drinkers (few and far between) to people looking for a better way to enjoy soda (YES PLEASE 🙋‍♀️)!

Memorable name, fun colors & a product that filled a real gap in the marketplace.

That’s the power of design and positioning. Not to mention the power of believing in where your product can go.

And it’s not just one drink… they accidentally ended up creating a legit and increasing comeback story for the entire soda industry.

Anyway, gotta go on a Poppi run now, see ya! 🏃‍♀️

A look at how storytelling, human partnerships, and timing helped shape one of the most recognizable brands in modern we...
05/26/2026

A look at how storytelling, human partnerships, and timing helped shape one of the most recognizable brands in modern western culture.

05/22/2026

Comment “BRAND” and we’ll send you a link to schedule a Free Introductory Call 👋

If you’ve been thinking about building a personal brand, increasing your online reach, or sharing your services more intentionally, we’d love to connect.

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Malibu, CA
90265

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