Tree Care Industry Association

06/01/2026

June is here, and so is the new June/July issue of TCI Magazine! 🌳

Our new combined issue format brings two months of valuable content together in one place, packed with industry news, business insights, safety updates, workforce-development strategies and the latest trends shaping tree care.
Take a few minutes to explore the newest stories and stay informed on what's happening across the industry.

Check out the latest content - https://hubs.li/Q04jDx240

05/30/2026

We’re excited to launch the TCIA Mentoring Ecosystem. This is a new approach to developing stronger leaders, healthier businesses, and a more connected tree care industry.

This ecosystem offers three pathways for growth: one-on-one mentoring, customized business feedback, and peer-to-peer learning groups. Whether you’re looking to strengthen operations, build leadership capacity, or connect with others facing similar challenges, there’s a path for you.

Three paths. Endless growth. One industry. Because investing in people and businesses today helps strengthen the future of tree care tomorrow.

Learn more - https://hubs.li/Q04jpm770

05/30/2026

If you’re a small or mid-sized tree care company struggling to find and keep good people, you’re not alone.

Labor shortages continue to challenge the industry, and competition for skilled workers is tougher than ever. But many companies are finding success by getting creative—expanding candidate pools, defining what makes a strong fit and leaning into company culture as a competitive advantage.

How is your company approaching hiring in today’s market?

Read the article:

The Emerald Tree Care crew at TCI EXPO '25 in St. Louis. Photo courtesy of Jarryd Beats. If you're a small or mid-sized tree care company struggling to find and keep good people, you're not alone. Labor shortages are squeezing the industry and the competition for skilled

05/29/2026

The new TCIA Mentorship Ecosystem is designed to support tree care professionals and business leaders at every stage of growth. Whether you’re looking for guidance, hoping to share your experience or interested in learning alongside peers, this evolving ecosystem is built to create stronger connections and lasting impact across the industry. 🌲

Because when we grow together, the industry grows stronger.

Read more:

For years, members asked for more ways to connect, learn, and get real feedback on their businesses. TCIA is excited to announce a refreshed approach that makes meaningful mentorships and peer support accessible no matter what stage of growth your business is in. TCIA’s new Mentorship Ecosystem is...

05/29/2026

In tree care, the details matter—especially when it comes to safety. This Safety Snapshot explores an important PPE question many crews encounter in the field and what arborists should know to help stay protected and compliant.

Read the article: https://hubs.li/Q04jpb2D0

05/27/2026

In-person advocacy is one of the most impactful ways to influence decisions and build lasting relationships with lawmakers. This energizing webinar introduces the tools, tactics, and opportunities that make face-to-face engagement so effective, and why it continues to stand out in today’s digital world.

We’ll explore the full spectrum of in-person advocacy in the tree care industry, from fly-ins and jobsite or facility tours to one-on-one meetings that create genuine human connection.

Learn how to make a memorable impression, communicate your message with confidence, and turn personal interactions into meaningful progress on issues affecting tree care professionals, including safety, workforce development, and urban forestry.

If you’re ready to elevate your advocacy beyond emails and online actions, this course will show you how in-person conversations can open doors, strengthen relationships, and drive real change for your business and the industry as a whole.

To Register - https://hubs.li/Q04j5dL20

05/26/2026

Every crew has that piece of equipment that earns a nickname.

For Michael White, CTSP, it’s the graptor 🌳

What looks like a farm tractor at first glance turned into a critical tool for moving wood, controlling difficult trees and complementing mini skids on rural jobs.

The best part? The name came from real work in the field — not a marketing team.

So we have to ask: does your crew have a nickname for a piece of equipment? 👇

Read the full story: https://hubs.li/Q04hS-Kv0

05/26/2026

In the world of tree care, some anniversaries just have to be marked with all the pomp and circumstance they deserve – such as Aspen Tree Expert Co. celebrating 50 years as a successful, three-generation, family-owned business. The Jackson, New Jersey-based company has been a fixture within the tr...

05/23/2026

Search is changing — is your tree care business keeping up? 🌐🤖

SEO isn’t the only game in town anymore. As AI tools reshape how customers discover businesses online, Generative Engine Optimization (GEO) is emerging as the next shift in digital marketing.

What does that mean for tree care companies? Better visibility, smarter content strategies and staying discoverable in an AI-powered world.

Read the latest from TCI Magazine:
https://hubs.li/Q04hvTST0

If you’ve spent any time marketing your tree care business, you’re likely familiar with SEO, or search engine optimization. For years, SEO has been the foundation of getting found online – helping your company appear when someone searches “tree removal near me” or “arborist in .” That

05/22/2026

What does it mean to be a true partner in tree care?

For many companies, it means having someone in your corner long after the equipment arrives. From bucket trucks and rentals to service, parts and disaster response support, Custom Truck One Source is helping crews stay equipped and ready for whatever the job throws their way. 🌳🚛

Read more in the latest issue of TCI Magazine: https://hubs.li/Q04hJY_v0

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