Philip VanDusen

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Philip VanDusen Philip VanDusen is a branding consultant and owner of Verhaal a global branding, strategy and design agency based in Maplewood, NJ.

Philip VanDusen is a brand strategy, design and marketing consultant. Philip has helped Fortune 100 companies and entrepreneurs alike create award-winning work, launch new products and establish brand ecosystems for over 25 years. More nimble and cost-effective than a traditional brick-and-mortar agency, with the expertise to own projects of any size, our work will get the results you need from your branding.

How do you walk away from yourself?That’s the question I kept asking when I decided to retire.When your business is buil...
10/17/2026

How do you walk away from yourself?

That’s the question I kept asking when I decided to retire.

When your business is built around your personal brand, retiring isn’t just leaving a job. It feels like leaving a piece of who you are on the table.

I recently sat down with Gordon Callum on his "Retirement Pointers" podcast to talk honestly about that transition.

We covered:
🔹 Hitting a wall at 55 and walking away from corporate life to start my own consultancy
🔹 Why I went to therapy to process stepping back from my personal brand
🔹 How I told long-term clients and made sure they landed with people I trust
🔹 The “dimmer switch” approach to winding down instead of flipping the lights off
🔹 Rediscovering the things that got sidelined for decades (yes, I still want to learn to read music before I croak)

My biggest piece of advice? Start planning earlier than you think you need to. Experiment.

Get clear on how you actually want to spend your time.
Retirement isn’t an ending. It’s a new chapter you get to design.

Thanks, Gordon, for a thoughtful and generous conversation.
🎧 Listen here:
https://player.captivate.fm/episode/165cf037-dbaa-480e-b6f4-4769778ebac4/

Quickly and easily listen to Retiring Pointers: Transitioning from career into retirement - Creating new retirement purpose and identity - Managing retirement relationship dynamics - Reinvesting your time in retirement - Managing the retirement emotional rollercoaster for free!

I just had the pleasure of joining my friend Lauren Vanags Davis on The Real Personal Branding Podcast, and I'm still sm...
10/07/2026

I just had the pleasure of joining my friend Lauren Vanags Davis on The Real Personal Branding Podcast, and I'm still smiling about it.

Lauren is a sharp, generous host, and we covered a lot of ground.

A few things we got into:

• Why I treat YouTube like a search engine, not social media
• The "dare to suck" mindset, and why waiting until you're ready is the slowest way to get good
• How showing up as a real person, not a polished brand, builds trust
• Reinventing myself as an entrepreneur at 56 after burning out in corporate life
• Creativity, retirement, and building a body of work that keeps opening doors long after you hit publish

Lauren, thank you for having me on. I'm grateful for the conversation and for the work you're doing to help people show up as themselves.

Give it a listen here: https://www.linktree.com/realpersonalbrandingpodcast

The Real Personal Branding Podcast with Lauren V. Davis - building a brand, business, and life you actually want. No gimmicks. Listen wherever you podcast!

Are you wondering which skills designers need now in this "Age of AI"? https://youtu.be/XoazSacD1hAWhat skills will actu...
09/16/2026

Are you wondering which skills designers need now in this "Age of AI"? https://youtu.be/XoazSacD1hA

What skills will actually matter as AI tools keep evolving? In this video, I break down seven critical capabilities every designer and creative professional needs to stay relevant, valuable, and in demand right now.

If you've felt anxious about where design is headed, this video gives you a clear, honest framework for building career resilience instead of chasing every new tool. You'll learn why production speed is losing value while human judgment, brand strategy, and communication skills are becoming your biggest competitive advantages.

Are you wondering which skills designers need now in this "Age of A...

“Don’t think tech first. Think bottleneck first.”Had a fantastic conversation with Mitali Deypurkaystha, certified AI Co...
05/11/2026

“Don’t think tech first. Think bottleneck first.”

Had a fantastic conversation with Mitali Deypurkaystha, certified AI Consultant on the Brand Design Masters podcast about practical AI strategy for businesses and creative professionals.

We unpacked:
✔ AI myths and hype
✔ What businesses are getting wrong
✔ How creatives can actually benefit from AI
✔ Why human-first thinking matters

Listen here:

AI is in the midst of changing the landscape of business, careers and humanity as a whole. And if you're like most creative professionals or business owners, you're probably feeling a mix of curios...

Address

64 Country Club Lane
Maplewood, NJ
12498

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19177053826

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