Philip VanDusen

05/11/2026

“Don’t think tech first. Think bottleneck first.”

Had a fantastic conversation with Mitali Deypurkaystha, certified AI Consultant on the Brand Design Masters podcast about practical AI strategy for businesses and creative professionals.

We unpacked:
✔ AI myths and hype
✔ What businesses are getting wrong
✔ How creatives can actually benefit from AI
✔ Why human-first thinking matters

Listen here:

AI is in the midst of changing the landscape of business, careers and humanity as a whole. And if you're like most creative professionals or business owners, you're probably feeling a mix of curios...

02/17/2026

LinkedIn just got a lot more important...and most people haven’t noticed yet.
https://podcast.branddesignmasters.com/160

AI platforms like ChatGPT and Gemini are changing how people discover expertise. LinkedIn is now one of the most cited sources in AI answers, especially for verifiable human credibility.

That means your LinkedIn content is no longer just a post in a feed.

It’s becoming part of the searchable professional record.

In my latest episode of the Brand Design Masters Podcast, I break down:

• Why LinkedIn content is gaining long-term visibility
• The shift from posting to positioning
• Why less than 1% of users create content and why that matters
• What formats are actually working right now
• How to reduce content-to-contact friction and attract real opportunities

If you care about authority, visibility, and future-proofing your career in an AI-driven world, this is worth a listen.

Episode 160: “LinkedIn Just Got Much More Important.”

Let me know your take. Are you treating LinkedIn like a feed… or a positioning engine?

# SEO

03/17/2025

Have you been wondering how to make the most of LinkedIn for your video marketing strategy?

In our latest Brand Design Masters podcast episode, I break down how to effectively use LinkedIn video to build genuine relationships and attract your ideal audience.

Whether you're a seasoned marketer or just starting, I've got you covered with seven actionable steps that will transform your approach.

Ready to unlock LinkedIn's full potential? Dive in to discover insights on video formats, content planning, engagement tips, and more. 🎬✨

LISTEN HERE: https://podcast.branddesignmasters.com/156

03/11/2025

"15 Trends in Graphic Design for 2025"

Design is constantly evolving—what was cutting-edge last year might already feel outdated.

In my latest video, I break down 15 key graphic design trends for 2025 that are shaping the creative industry. Some are fresh takes on past styles, while others are pushing design into bold new directions.

Want to stay ahead of the curve? Check out the full breakdown here:
https://youtu.be/bafMFxmDVPI

03/10/2025

🚀 I had the pleasure of joining Daniela Beatriz Hernandez Rosales on the 'Fully Managed' podcast by Penji to share my journey from a 25-year corporate career to building a thriving consultancy through content marketing.

We dive into:

🔥 Value-Driven Content – Why sharing your expertise freely builds trust and long-term success.

🔥 Authenticity Over Polish – How raw, unfiltered content connects more deeply than highly produced videos.

🔥 Audience-Centric Strategy – Why putting your audience first is the key to sustainable growth.

We also discuss the shift from push marketing to pull marketing—where individuals, not corporations, now hold the power.

🎧👇 LISTEN on Apple podcasts:
https://podcasts.apple.com/us/podcast/expert-tips-how-to-build-a-social-media-audience/id1782589467?i=1000697886470

▶️ 🎥 WATCH on YouTube:
https://www.youtube.com/watch?v=pEjPcrjYvcs&t=6s

In this insightful episode, Daniela sits down with branding expert to uncover the real strategies behind building a thriving audience on soc...

02/18/2025

Most people think of LinkedIn as a place for text posts and networking—not video. But here’s the thing: LinkedIn video is massively underrated for building your brand, growing your business, and actually landing clients.

I just dropped a new video breaking down 7 steps to mastering LinkedIn video in 2025—including content strategies, the best video formats, and how to get real engagement (not just views).

If you’ve been sleeping on LinkedIn video, now’s the time to change that.

Watch here: https://youtu.be/62mhwobA_40

02/17/2025

Struggling to land your next creative role?

I’m diving deep into how to update your resume, optimize your LinkedIn, and network your way into your dream job.

These actionable tips will help you get noticed and hired faster.

Listen now and take charge of your career. 🚀

Listen here: https://podcast.branddesignmasters.com/153

02/13/2025

Had a great conversation with David Shriner-Cahn on the 'Smashing the Plateau' podcast! We dove deep into career transitions, personal branding, and what it takes to establish credibility in a shifting professional landscape. If you’re navigating change or looking to build your authority, this episode is packed with insights. Thanks, David, for the opportunity—give it a listen!

Key takeaways from our discussion:

• How I transitioned from corporate to entrepreneurship and what I’d do differently
• Why great careers are more like a web than a ladder
• The role of community in supporting career growth and reinvention
• How to build a personal brand before fully defining your services
• The power of digital content to attract and retain clients

LISTEN HERE:
https://smashingtheplateau.com/episode/how-to-establish-credibility-in-branding-as-a-new-entrepreneur-featuring-philip-vandusen

02/11/2025

If you’re running a small business, you’re already wearing 17 different hats. But what if I told you that some of the things you're doing (or NOT doing) might be quietly sabotaging your growth?

So, I put together a video breaking down 10major mistakes small businesses will make this year—and, more importantly, how to avoid them.

Why? Because running a business is hard enough without making things harder on yourself.

Check it out here: https://www.youtube.com/watch?v=z-Mq8PkdQAE

Give it a watch, and let me know—have you spotted any of these in your own business?
Drop a comment and let’s talk about it

02/04/2025

Something wild happened recently. Someone from across the world found me—not through YouTube, not through Google—but because ChatGPT recommended one of my videos as the best resource on a topic.
That got me thinking... how do AI tools decide what content to recommend? Unlike Google, they don’t "rank" pages. They curate. Based on context, quality, and authority.

So, if you’re a creator, marketer, or business owner, here’s the big question: How can you get AI tools to recommend YOUR content?

The answer is:
AEO: Ask Engine Optimization
That’s what I break down in my latest video.
I cover:
✅ How AI curates and recommends content
✅ What signals matter (and what doesn’t)
✅ 8 actionable ways to optimize your content for AI visibility

If you’re still only optimizing for search engines, you’re missing a huge opportunity.
The AI recommendation revolution is here—are you ready?
Watch the full video here:https://youtu.be/0-XaAV81zJw?si=CCLmqTNQhL4-HwGG