Novus Sententia

12/18/2017

Simplifying your network: The key to driving digital transformation.

Simplicity is the key to success – and to digital transformation. Here’s how simplifying your network lowers costs and drives change.

12/13/2017

Working with clients to overcome cognitive bias during envisioning and decision making is a challenge. Great article that can help you codify some of these biases and drive language that can help you (help your clients) to overcome them.

12/12/2017

CIO’s need to focus on Customer Experience NOW... before it’s too late.

Customer experience was expected to be the top brand differentiator by 2020. A recent survey by Five9 shows it already is the top factor.

07/06/2017

Snapchat is becoming the social network it never wanted to be http://ow.ly/Y4Ff30doB4u

Snapchat is changing.

06/26/2017

Facebook video ad viewability rates are as low as 20 percent, agencies say
http://ow.ly/mXi830cTjV7

Agencies have been monitoring Facebook's video ad viewability rates and don't like what they see.

06/26/2017

Do Amazon’s Grocery Ambitions Spell Trouble for Food Brands? You better believe it!
http://ow.ly/yUkE30cTjxd

Amazon’s deeper push into the grocery business threatens to further pinch packaged-food companies already coping with slowing sales.

04/20/2017

Agencies: If you've not mastered relevant digital offerings by now, you'll be fighting for scraps... if you're not already.

04/11/2017

Here it is! The 2017 State of Email Report. Dig it!

A comprehensive look at the data, trends, and innovations to build successful email programs in 2017.

04/10/2017

Build Direct Relationships with Facebook's new call to action units - http://ow.ly/sh0z30aJdR6

By Josh Roberts, Product Manager As part of the Facebook Journalism Project, we’ve been in ongoing conversations with a number of publishers about...

04/10/2017

Facebook now offers AI suggestions in Messenger - http://ow.ly/wv1s30aJcUQ

Today we’re excited to announce the launch of suggestions from M to everyone in the United States. M is your helpful assistant in Messenger,...

01/23/2017

SMBs Plan to Increase Digital Marketing Budgets (Report) http://ow.ly/SqgF308duP5

While small and midsized businesses don't have huge budgets, they are planning to invest more into digital channels, including social and mobile.

01/22/2017

Mobile has finally penetrated the SMB psyche! Will impact 2017 spends. http://ow.ly/u9NP308ew6X

Largely driven by their interest in mobile, 70% of small- and medium-sized businesses plan to up their digital marketing investments this year.