06/16/2026
Something new is coming for RFA members this September — and we’re genuinely excited about it.
For the first time, RFA has partnered with Blueprint Management Consultants to bring a hands-on sales leadership and AI training program built exclusively for professionals in the refrigerated foods industry.
📍 AI for Sales Leadership: The Blueprint Accelerator
📅 September 9–11, 2026 | Westin Atlanta Airport, Atlanta GA
👤 Space limited to 20 participants
This is not a webinar. It’s two days of real work — live coaching, peer collaboration, and practical AI tools applied directly to the challenges our members are navigating right now: retail buyer conversations, pricing and margin pressure, new item presentations, and the shift to modern selling.
Every module was designed around what RFA members told us they actually need. The program closes with a personalized AI Confidence Plan each participant can take back and use immediately.
The registration deadline is August 10. Hotel cutoff is August 19.
If you have team members who would benefit — this is the one.
🔗 https://www.refrigeratedfoods.org/ai-for-sales-leadership
Location: Atlanta, GACost: - RFA Members: $1,495 per person (check) / $1,545 per person (credit card) - Non-Members: $1,995 per person (check) / $2,045 per person (credit card)Space is limited to the first 20 registrants.