01/05/2026
Merrick Rosenberg, CEO of Take Flight Learning, shared about how the Birds started as we celebrate National Bird Day.
In 2010, after sixteen years of leading DISC programs, my frustration came to a head. People would sit through a full day of DISC training, nod along, provide glowing reviews, and then, two weeks later, the letters were gone.
I was writing my first book on the styles and felt the solution was to use the whole words. Dominance. Influence. Steadiness. Conscientiousness. Accurate, yes. Memorable, no. I needed something better. Something visual.
Then came a BFO, a blinding flash of the obvious.
People donโt remember letters. They remember symbols. They remember images that carry meaning without explanation. Something that instantly signals behavior.
๐๐ถ๐ฟ๐ฑ๐.
In about thirty seconds, the ๐๐ฎ๐ด๐น๐ฒ, ๐ฃ๐ฎ๐ฟ๐ฟ๐ผ๐, ๐๐ผ๐๐ฒ, and ๐ข๐๐น flew into my awareness and changed how people learn about themselves and others.
Today is ๐ก๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ถ๐ฟ๐ฑ ๐๐ฎ๐. A day to celebrate our friends in the sky and to remember that the right metaphor can change everything.