Wisconsin's Marine Superstore

Wisconsin's Marine Superstore Introducing Wisconsin's Marine Superstore, where every day is a boat show.

Located inside Jay's of Mauston, we invite you to explore our 70,000 sq ft heated showroom, featuring 90+ boats on display from popular brands such as Tigé, Premier, Lund, & more!

06/03/2026

You have until the end of this song to find a boat at Jay’s of Mauston! 😂

Nothing beats seeing new boats hit the water for the first time. Enjoy the season, everyone! 😁☀️
05/30/2026

Nothing beats seeing new boats hit the water for the first time. Enjoy the season, everyone! 😁☀️

05/29/2026

Introducing the beautiful 2025 Tigé Z1, now available for $131,600.

Visit us at Jay’s of Mauston and see it for yourself today!

05/28/2026

Check out this 2024 Premier 230 Sunsation with a 2022 Honda BF75D4LRTA motor, now available for $47,505!

05/28/2026

No matter how crazy your weekend plans are, our current deals on Alumacraft boats are even crazier.

Visit us at Jay’s of Mauston and explore our diverse inventory today!

Ready to turn your passion for the outdoors into an exciting new career?We are searching for an experienced and spirited...
05/28/2026

Ready to turn your passion for the outdoors into an exciting new career?

We are searching for an experienced and spirited Sales Manager to join our growing team! Dealership sales and management experience is highly preferred. We offer competitive-based compensation along with a bonus structure. If you love the outdoors, enjoy working with people, and are confident in your abilities, we’d love to hear from you!

For more information, please contact our Human Resources Department at [email protected] or call us at (608) 707-1670 and ask for HR.

05/27/2026

Explore the 2026 Alumacraft Trophy 185X Sport Shadow with a 2026 Yamaha VF175XB motor & trailer, now available for $79,707.

Stop in and check out this rig in person today!

Don’t miss your chance to reel in big savings on the fishing rig you’ve been eyeing. Now through the end of the month, s...
05/27/2026

Don’t miss your chance to reel in big savings on the fishing rig you’ve been eyeing. Now through the end of the month, save up to $3,000 on select Alumacraft fishing boats at Jay’s of Mauston.

Stop by today and explore our full lineup of Alumacraft boats before these deals are gone! ⏳

For a limited time, customers who purchase eligible new Yamaha outboards can take advantage of industry-leading coverage...
05/27/2026

For a limited time, customers who purchase eligible new Yamaha outboards can take advantage of industry-leading coverage and value:

⚓ 30HP – 350HP Outboards will receive up to 5 years total coverage protection.

⚓425HP-450HP Outboards will receive up to 7 years total coverage protection.

Includes Yamaha Limited Warranty + 2-Year Y.E.S. (Extended Service)

Happy Memorial Day!We'd like to take a moment to honor and remember all the brave individuals who paid the ultimate sacr...
05/25/2026

Happy Memorial Day!

We'd like to take a moment to honor and remember all the brave individuals who paid the ultimate sacrifice for our country. Thank you to all who have served and continue to serve our country. We hope everyone has a fun and safe holiday celebration!

Address

800 N Union Street
Mauston, WI
53948

Opening Hours

Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 3pm

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