Kaon Interactive

06/10/2025

Be Agile: From MVP web launches to LinkedIn Live, the Sandvik team moves fast and iterates.

Get actionable tips on running marketing like a startup, even inside a global enterprise!
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Explore how Sandvik’s Sandra Anderstedt leverages diverse teams, agile marketing, and human-centric strategies to drive innovation, efficiency, and authentic comms.

06/09/2025

80% of B2B buyers are already done with their research. True or false?

False! Buyers complete roughly 80% of their decision-making journey before they ever speak with a sales rep.

In this episode, Johannes Habel shares how marketing and sales must unite to:
✓ Capture intent early.
✓ Shape buyer requirements before RFPs drop.
✓ Deliver consistent value messaging across digital, inside, and field channels.

Don’t let your reps get squeezed to the end of the funnel.

▶️ Listen now: https://kaon.com/news/reclaiming-sales-relevance-in-the-buyer-led-era

Dr. Johannes Habel from the University of Houston discusses evolving B2B sales: 80% buyer-led journeys, tool adoption, unified sales & marketing, and value selling.

06/06/2025

Showcasing complex products shouldn’t hinge on costly logistics. Kaon’s AI-powered product demos enable your team to present 3D, AR, and personalized walkthroughs, eliminating the need for last-minute travel plans or expensive equipment shipments.

Discover why companies choose Kaon to reduce demo costs while still impressing every buyer.

Dive in: https://kaon.com/products/demo360

06/05/2025

Worried about “black box” AI?

Find out how explainable AI, bias audits, and human checkpoints keep your personalization efforts ethical, transparent, and trustworthy.

👉 Read the article:

The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment, buyers are constantly bombarded with content,...

06/04/2025

🚀 Fast-Track Your Product Demos

Say goodbye to lengthy demo setups. With Kaon Demo360, launch easy-to-use, AI-powered, interactive product demos in just 2–3 weeks. Recognized in Gartner's Hype Cycle, it's the solution trusted by industry leaders.

👉 Get your instant estimate: https://kaon.com/products/demo360

06/03/2025

🔧 Are Your Sales Tools Helping—or Hurting?

In our latest podcast episode, Johannes Habel breaks down why B2B teams juggle 30+ apps (CRM, sales enablement, inbound, CDPs) and still struggle to get reps to use them.

Learn how to:
• Audit each new system for real rep-focused value
• Simplify processes so sellers willingly adopt instead of resist
• Turn logged data into AI-driven insights that boost close rates

If you’re drowning in tools but starving for insight, this is your must-listen guide. ▶️ https://kaon.com/news/reclaiming-sales-relevance-in-the-buyer-led-era

06/02/2025

Discover Sandra Anderstedt's top strategies for leveraging diversity, boosting team efficiency and crafting standout campaigns. Perfect for marketers looking to level up!

🎧 Listen here:

Explore how Sandvik’s Sandra Anderstedt leverages diverse teams, agile marketing, and human-centric strategies to drive innovation, efficiency, and authentic comms.

05/30/2025

Transformation doesn’t require massive disruption. Learn how focused, phased AI projects, such as guided solution demos, can deliver quick wins in efficiency, engagement, and revenue.

📘 Read more:

The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment, buyers are constantly bombarded with content,...

05/29/2025

Your buyers expect seamless, self‑guided experiences wherever they are in the world.

Our interactive engagement platform meets this demand, reducing dependency on costly travel or on‑site demos. No more fighting global supply chain volatility to showcase your products.

Join the companies leveraging Kaon to deliver powerful, remote product experiences. Explore how 🔗 https://bit.ly/Kaon-digital-engagement

05/28/2025

💡 Ready to shift from “sell products” to “solve customer problems”?

In this candid conversation, discover the importance of an experimental mindset, accountability to outcomes, and a mission‑driven framework that even factors in sustainability.

▶️ Listen to the full episode now: https://kaon.com/news/leading-with-customer-need

Listen to BioMerieux VP of Global Marketing share how pivotal customer-centric strategies are in driving market growth. Tune in now!

05/28/2025

⏳ Happening Today at 11 am EDT / 5 pm CET — Register Now!

Trade barriers and shipping delays are holding back your product launches. Kaon Demo360 (featured in Gartner’s Hype Cycle for Revenue and Sales Technology) ends the wait.

In this one-hour session, learn how leading brands have:
🔹 Scrapped cranes, customs and shipping fees
🔹 Engaged self-serve buyers with AI-powered interactive demos
🔹 Converted 3× more leads in a tighter market
🔹 Scaled product marketing worldwide—fast

Seats are nearly full. Join us live and transform your demo strategy today!

Register now:

Increase deal conversions 3x! Discover how to transform sales engagements in weeks with digital product demos.

05/25/2025

📈 Rising tariffs and tight budgets? It’s time to pivot.

Join our FREE webinar on Wednesday, May 28, at 11 am EDT / 5 pm CET, to see how Kaon Demo360 (recognized in Gartner's Hype Cycle) helps companies like Thermo Fisher Scientific, HPE, and Hamilton Company:
• Launch AI-powered product demos in weeks
• Bypass costly shipping and customs
• Deliver personalized buyer journeys that convert 3× more leads
• Scale globally without scaling costs

If you oversee product marketing, trade shows and events, or revenue growth, you need to be here. Register today:

Increase deal conversions 3x! Discover how to transform sales engagements in weeks with digital product demos.