08/07/2025
Clarify Your Message By Writing a “Not This, But That” List
Still feeling muddy?
Try this fast clarity exercise with AI:
Prompt:
“Help me write a ‘Not This, But That’ list to clarify my brand positioning. I’ll give you what I want to avoid and what I want to lean into.”
Example:
❌ Not hype-driven coaching
✅ Deep, grounded strategy
❌ Not one-size-fits-all funnels
✅ Custom tools that fit real humans
Use the list to build your next About page, email, or pitch because contrast sharpens clarity.