Above Marketing Inc.

03/30/2020

I’m glad to be helping companies and organizations translating and editing material to reach the Spanish speaking community with important messages about how this new situation with the coronavirus is affecting different programs, and the type of help they will be receiving. It’s important to keep your audience or customers informed, not matter what language they speak. -19

Live statistics and coronavirus news tracking the number of confirmed cases, recovered patients, and death toll by country due to the COVID 19 coronavirus from Wuhan, China. Coronavirus counter with new cases, historical data, and info. Daily charts, graphs, news and updates

03/22/2020

Good hand-washing PSAs. hashtag .

Around the world, comedians, TikTokers and public health ministries are bringing fresh style and humor to a classic form: the hygiene tutorial.

10/31/2019

https://www.bbc.com/mundo/noticias-50188919

En BBC Mundo emprendemos una travesía para descubrir las historias de quienes hablan español en Estados Unidos, contarles qué significa ser latino e hispano en la era de Donald Trump y mostrar que la realidad es mucho más compleja de lo que parece. ¿Lo mejor? Tú puedes ser parte de esta aventu...

07/13/2018

"Creating content that appeals to a multicultural audience is no longer a box you check then move on."

With its ongoing investment in original content, Netflix continues its dominance over traditional broadcast and is slowly but steadily disrupting the reign of large movie studios. Expected to spend $13 billion on original programming this year, Netflix clearly has no plans to slow down. In fact, our...

07/09/2018

The country is getting more ethnically and racially diverse, and demographers look at the implications beyond politics.

06/27/2018

U.S. retailers can't afford to ignore multicultural consumers, especially Hispanics. A perfect time to jump-start customer engagement is before the lucrative back-to-school season. It's the second-largest shopping event in the U.S., surpassed only by the Christmas shopping season.

06/19/2018

How marketers should address young Hispanics through digital and social marketing opportunities.

Young multicultural consumers are breaking up with brands who don't show cultural fluency. These consumers are yearning for culturally relevant content that they can consume on their favorite platforms. Cultural fluency is the new baseline that marketers and content creators need to deliver.

06/12/2018

Don't miss the World Cup to target Hispanics!

05/04/2018

Many businesses are already aware of the need to market to the growing Hispanic population in the U.S. in their preferred language. But what is that preferred language? Is it Spanish, English, or a fusion of the two, also known as Spanglish?

05/03/2018

World Cup is almost here.

If you're a Panamanian or a Peruvian, this year's World Cup will prove to be an exceptionally exciting one. Not only is it the first time in the history of the competition that Panama has qualified, it's also Peru's first time back in 36 years, which should have fans glued to their television screen...

04/25/2018

Culture is the biggest opportunity for growing revenue:

Demography and digitalization are the two most transformative and disruptive forces in our society. The growth and influence of the Hispanic consumer, coupled with increased social, pop culture and political clout of African-Americans is transforming the American cultural landscape.

04/23/2018

Telenovelas might be out soon.

New competitors are forcing Televisa and other Latin American broadcasters to develop real-life, edgier dramas and crime stories to replace the torrid romances that once enthralled millions.