03/25/2026
“As I tell everyone, all of the time: This wasn’t a plan. No business plan. No ambition. I just followed. Followed the brand, the wine, I guess. But more importantly, followed—with gratitudes—the support. And that brings a sense of ownership, and an obligation to keep going. It’s a surreal experience to be along for the very ride one has started.
I’m deeply grateful to and for the kind spotlight and nod. And especially grateful and humbled by those that nominated me. It’s a truly remarkable cast of especially talented folks to be associated with.
I’ve never been dubbed a “changemaker.” Perhaps because I just do as I do. We should all be looking for ways to change the status quo. Flip the script. Without strategy. Without ambition. Just…because.
This is validating. Beyond words. So I guess I’ll keep racking barrels, and taking videos of myself crying. 😉
I love you all, and am blessed to be where I am. Because I was ricocheting existentially for a long time. Now, I know who I am, and what I’m meant to do.
And that comes from without, not within. Imposter syndrome runs deep in this recovering East Coast Type-A guy. You all have opened my eyes. And now, I hope to return the favor to our neighbors in need, and to those that have said: “I believe in you.” Because in the end, everyone needs to know that, on both sides of any fence.
Cheers and Gratitude,
Erich
