09/04/2026
A client found me through my website. No referral, no warm intro. The thing every owner hopes will happen actually happened first.
That first session was rough. Not because it went badly. Because I was in my head the whole time. They knew they were my first client, and they were forgiving about it. Forgiving, and challenging. The perfect combination, looking back.
What that season taught me is something the Army had already tried to teach me over and over: you really cannot over-prepare. Preparation is what people are paying for, whether you run a consulting firm, a landscaping crew, or a machine shop. So now every session I lead is built to pick up right where the last conversation left off, whether I was in the room for what happened in between or not.
Here's the part I didn't expect: we both grew. A lot.
What do you remember about a customer? Type one detail.