06/01/2026
What started as an wonky conversation about donor engagement scoring, data maturity, and nonprofit data strategy turned into something bigger.
One theme kept the conversation going: nonprofits don’t really need more data points—they need better ways to understand what they are already tracking, what those signals actually mean, and what they should do next.
In this latest piece, we explore how engagement scoring has evolved from a useful descriptive measure into part of a broader journey toward predictive insight and smarter constituent strategy. The goal isn’t simply to know who engaged yesterday, but to better understand what engagement suggests about tomorrow.
A big thank you to Mary Beth McIntyre, Lee Gartley, and Derek Drockelman for the thoughtful discussions, perspectives, and collaboration that helped shape this article.
Read the full article here:
From Engagement Score to Prediction: Evolving Nonprofit Engagement Strategy Insights
