Brand2Xpand

Brand2Xpand Technologist helping to build business, community and personal brands from the inside out Personal, Community and Business Brand Services

I invest a lot of time navigating simplifying this space with my clients and one thing is fairly common. We're so starry...
04/13/2016

I invest a lot of time navigating simplifying this space with my clients and one thing is fairly common. We're so starry-eyed by all of these tools on our workbench that we forget where we left the simple hammer and nails ~ Definitely terrifying and inspiring at the same time - https://contently.com/strategist/2016/03/23/insane-supergraphic-3874-martech-logos-terrify-inspire/

There are almost 4,000 martech companies, which means copycat content strategies just aren't going to cut it anymore.

What Is "Owned, Earned and Paid Media"? http://bit.ly/16DdW2k
08/26/2013

What Is "Owned, Earned and Paid Media"? http://bit.ly/16DdW2k

"Owned earned paid media" is a marketing phrase describing how to approach content marketing today. Yes, it applies to small businesses.

How to Use Facebook Apps to Promote Your Business |http://bit.ly/16btXCv
08/12/2013

How to Use Facebook Apps to Promote Your Business |http://bit.ly/16btXCv

page: How to use apps to run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support.

'People Buy on Emotion and Rationalize With Logic' Is a Mistake  http://bit.ly/1bp3KQd
08/12/2013

'People Buy on Emotion and Rationalize With Logic' Is a Mistake http://bit.ly/1bp3KQd

Content - The saying people buy on emotion and rationalize with logic has been around so long that people rarely question it. But in content marketing, you need to question it. Otherwise, ...

7 Tips for Creating a Social Workplace http://on.mash.to/1cqAGuN
08/05/2013

7 Tips for Creating a Social Workplace http://on.mash.to/1cqAGuN

If you’ve got unengaged, stressed, sluggish or dissatisfied employees, it may be time to create a more social workplace.

Just What is Branding? And Should Small Businesses Care? http://bit.ly/1en4zJ4
08/05/2013

Just What is Branding? And Should Small Businesses Care? http://bit.ly/1en4zJ4

What is branding? This articles answers the question in terms small businesses understand, and offers 4 quick and inexpensive ways to reinforce brand.

This Is What New York Would Look Like In The Grand Canyon | Co.Design | business + innovation + design http://bit.ly/1bQ...
07/20/2013

This Is What New York Would Look Like In The Grand Canyon | Co.Design | business + innovation + design http://bit.ly/1bQHxfi

Gus Petro blends two quintessential American landscapes into one bustling desert metropolis.

Consumers Love Free Apps--More Than They Hate Ads http://bit.ly/15PtvFT
07/19/2013

Consumers Love Free Apps--More Than They Hate Ads http://bit.ly/15PtvFT

It's a fact: People hate ads. But they're willing to put up with commercials for free access to apps, surveys show.

Who's the Boss? Your Cellphone. [COMIC] http://on.mash.to/1bv6RbX
07/19/2013

Who's the Boss? Your Cellphone. [COMIC] http://on.mash.to/1bv6RbX

In this comic, Manu Cornet from Bonkers World proves we are all slaves to our phones, which lord over us with their constant commands and needs.

The Complete Guide to Twitter Lingo http://on.mash.to/12RKILL
07/19/2013

The Complete Guide to Twitter Lingo http://on.mash.to/12RKILL

Take a look through our handy list of Twitter lingo for a complete glossary of terms you may come across in tweets.

Google glass article - First the picture caught my eye... then the article... then the main character of the article's q...
07/19/2013

Google glass article - First the picture caught my eye... then the article... then the main character of the article's quote from the comments... "I've worn it in clubs before and kept it on my face the whole time!" All Tech Considered : NPR http://n.pr/13nTPIc

Whether it's facial recognition or snapping photos with a wink of an eye, hackers are proving it's possible to re-engineer Google Glass in a number of creative ways.

"Coca-Cola says it can find no correlation between “buzz” on Twitter and actual unit sales. Auto manufacturer Nissan adm...
07/15/2013

"Coca-Cola says it can find no correlation between “buzz” on Twitter and actual unit sales. Auto manufacturer Nissan admits it has no idea if social media helps it shift cars. MasterCard can’t tie its social investment to revenues. You’d think that would mean a crisis. That’s not the case." http://bit.ly/15HVqtm

They can't tie social activity sales, but that's not a big concern.

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