09/08/2026
Your team is changing.
You already know this.
The stylists walking through your door today are not the same generation you built your leadership playbook for.
Gen Z makes up the fastest-growing segment of the salon workforce.
Their average job tenure is 1.1 years.
57% of them plan to change jobs this year alone.
And here’s what the research keeps telling us that most salon owners aren’t hearing
They’re not leaving because of the money.
They’re leaving because nobody showed them a future.
Because the leader in their building communicates but doesn’t connect.
Because the culture got heavy and nothing changed.
Because they stopped feeling seen.
And Gen Alpha is already behind them.
The oldest Gen Alpha stylists are entering cosmetology school right now.
In three years they’ll be sitting in your interview chair.
And everything we’re seeing in Gen Z the need for purpose, the demand for authentic leadership, the refusal to stay in a place that doesn’t invest in them.
Gen Alpha turns all of that up.
Higher expectations.
Less tolerance for leadership that performs instead of connects.
More options.
More awareness.
More willingness to leave before you even know they were thinking about it.
The salon owners who are building the leadership skills NOW
Who are learning how to connect with this generation NOW
Are going to be the ones who win the next decade.
The ones who don’t?
Are going to spend the next ten years wondering why they can’t keep anyone.
Leading Forward is where you build those skills.
Not in theory.
In a room.
With coaches who have spent years inside this industry figuring out exactly what it takes to lead the next generation of salon professionals.
And with owners who are doing the same work you’re doing.
Leadership.124go.com
Tickets are limited!
