124GO Salon & Spa Business Academy, Medina, OH (2026)

04/28/2026

I just got back from New Orleans.

And I’m still thinking about it.

Not because of the food although yes, obviously the food.

But because of the team we had the privilege of spending two days with.

A beautiful group of people who showed up fully.

Not because we gave them a binder full of ideas.

Because we built something together.

And that’s exactly why we love this work.

Here’s the thing about in-salon coaching that nobody talks about.

Most workshops are an event.

You leave with pages of notes, a head full of inspiration, and genuinely good intentions.

And then Monday arrives.

The clients come back. The team needs something. The schedule fills up.

And those notes? They live in a drawer somewhere right next to last year’s notes from the last workshop you attended.

Sound familiar?

That’s not a motivation problem.

That’s a follow-through problem.

And it’s exactly why we do what we do differently.

We don’t come to teach. We come to build.

When our team shows up at your salon we’re not there to inspire you and leave.

We’re there to work alongside you.

To look at your actual business. Your actual team. Your actual challenges.

And build real systems together that your team will actually use starting Monday morning.

Not someday.

Now.

We are now booking for September, October, November! Who wants in?

04/28/2026

We’ve had a lot of new faces show up here lately.
This one’s for you.

If you just found 124GO —
Welcome.

You probably landed here because something brought you looking.

Maybe you’re tired of working this hard for results that don’t match the effort.

Maybe your team is capable of more and you know it.
Maybe you’ve outgrown where you are.
But you’re not quite sure how to get to where you want to be.

Whatever brought you here
We’re glad you’re here.

And we want you to know something right away
We’re not here to tell you what your business should look like.

We’re not here to hand you someone else’s blueprint.
We’re not here to push you toward goals that impress us.

We’re here for one reason.
To find out what YOU want
And help you build exactly that.

That’s the foundation of our 1:1 coaching program.
Built on the John Maxwell philosophy of coaching

Which starts with a simple belief:

The best answers for your business are already inside you.

Our job is to ask the right questions. Challenge the right thinking. And walk alongside you
Every single week

As you build the business and life you actually want.
Not ours.
Yours.

Here’s what our 1:1 coaching actually looks like:

We start with YOUR goals. YOUR definition of success. YOUR vision for what this business could become.

Then we build the leadership skills, The systems, The strategy.
To get you there.

At your pace. In your business. Toward your vision.
If you just followed this page and you’re wondering if this is the right place for you
Let me make it simple.

If you’re a salon or spa owner who is ready to stop guessing And start building with someone in your corner who is completely focused on YOU!

This is exactly the right place.

Because you didn’t show up here by accident.
And neither did we.

We are 124Go and we can’t wait to be your friend! 😉

04/18/2026

Reading Developing the Leader Within You 2.0 will open your eyes…
but it won’t change your business.

Let me be real with you for a second..
You can read every leadership book out there…
highlight it, underline it, feel inspired for a week…
…and still go right back to leading the same way.

Why?

Because leadership isn’t learned in theory.
It’s built in application, accountability, and repetition.
That’s why this book is powerful.

Developing the Leader Within You 2.0
teaches you what great leadership looks like.
But knowing isn’t the same as leading.
And that’s the gap most salon owners are stuck in.
You don’t need more information.
You need a space to actually practice becoming the leader.

That’s exactly what this mastermind is.
We take the principles from this book and turn them into real conversations, real decisions, and real growth inside your business.

Because your team doesn’t need a more inspired version of you…
They need a developed leader.

If you’re ready to stop just reading about leadership
and actually start living it comment MASTERMIND and we’ll get you the details.

Next mastermind begins in MAY!

04/16/2026

Let us teach you something that changed everything about how we lead.

It’s called the thought cycle.

And once you see it, you cannot unsee it.

Every outcome in your salon started with a thought.
Here’s how it works:

Thought → Emotion → Behavior → Outcome

Here’s what it looks like in real life.
Your stylist shows up late.
The thought fires instantly — “She never respects me. Nobody takes this seriously.”

That thought creates an emotion. Frustration. Resentment.

That emotion creates a behavior. You avoid the conversation. Or you have it — sideways. Reactive. Emotional.

That behavior creates an outcome. She gets defensive. Nothing gets resolved. Next Tuesday — she’s late again.

Here’s the part that stings.
That outcome?
Wasn’t created by her behavior.
It was created by YOUR thought.
Now same situation. Different thought.
“What does this person need from me as a leader to show up differently?”

That thought creates curiosity instead of resentment. Curiosity creates a calm, direct conversation. That conversation creates a standard. That standard creates a different outcome.

Same situation. Completely different result.

Most salon coaching gives you scripts for the conversation.

Nobody teaches you how to manage the thought before the conversation.

That thought is where everything starts.
Lead from intention not emotion
And everything changes.

DM us THINK and let’s talk about what intentional leadership looks like in your salon.

— Jen

04/09/2026

Stop pricing your services based on a full schedule.

Because when was the last time you actually had one?
A no-show here. A gap there. A slow Tuesday nobody saw coming.

The moment you don’t sell every available hour
And you priced assuming you would
You didn’t just miss your target.
You lost money.

Because your rent didn’t get cheaper when that 2pm cancelled. Your expenses showed up anyway.
They always do.

This is why so many salon owners are busy and still not profitable.

They priced for a perfect world.
Build your pricing around reality.
You reality!

And profitability stops being a hope.

Find your breakeven number at breakeven.124go.com — $17

04/06/2026

Have you ever noticed that every Chick-fil-A feels exactly the same?

Not just the food.
The experience.
The eye contact.
The “my pleasure.”

The way they make you feel like the only person in the drive-thru, Even when it wraps around the building.
That’s not personality.

That’s a system.

Will Guidara built one of the greatest restaurant experiences in the world and said hospitality isn’t about being nice.

It’s about making people feel seen.
And that feeling doesn’t happen by accident.
It happens by design.

The Ritz Carlton doesn’t hope their staff is having a good day.

They have a credo. They have service values. They train on hospitality standards before a single guest walks through the door.

Because they understand something most salon owners don’t:

Hospitality is not a personality trait.
It’s a process.

Most salons have inconsistent experiences because they have no hospitality system.

One stylist makes clients feel like royalty.
Another barely looks up.
And the owner wonders why retention is unpredictable.
It’s not the hair.
It’s the experience.

And the experience is only as consistent as the system behind it.

You cannot Ritz Carlton your clients with a team that has never been trained to Ritz Carlton anyone.

That’s the work nobody talks about.

Every client. Every visit. Every time.

04/02/2026

Raise your hand if any of these hit a little too close.

You set your prices based on what everyone else is charging because that’s basically market research, right?

You look at your revenue every month and think “we made HOW much, so where is it all going?”

Your accountant sends over reports and you nod along very seriously like you absolutely understand every single number on that page.

You do not.

No shame.

We’ve sat across from hundreds of salon owners who built incredible businesses and had absolutely no idea what was happening inside them financially.

The books were a mystery. The profit was a rumor. The breakeven number was… what’s a breakeven number?

Here’s the thing though…

Not knowing your numbers isn’t a personality flaw.
It’s just a gap.

And gaps are fixable.
Specifically — for $17.

The 124GO Breakeven Calculator tells you the exact number your salon needs to hit every single month before you make one dollar of actual profit.
No accountant required. No nodding along pretending you understand. Just clarity.

Finally.

https://breakeven.124go.com/

$17. Your number. Your calculator forever.
No more nodding.

03/28/2026

Most coaching programs hand you a system that worked for someone else.

And if it doesn’t work for you?
You’re the problem.

The difference at 124GO.
We don’t hand you a formula.
We develop YOU.

Because a business built on someone else’s system will always feel like someone else’s business.

03/24/2026

Let’s talk real salon math.

Your breakeven number isn’t just about revenue.
It’s about hours.

How many service hours does your team need to sell every single week?

To cover every expense walking through your door?
Rent. Payroll. Products. Overhead. Marketing.
All of it.

Because here’s what most salon owners don’t realize You could hit your revenue target and still not break even.

If your hours aren’t right. If your average ticket isn’t right. If your team isn’t productive enough per hour on the floor.

Revenue without the right hour mix is just a number that feels good until the bills arrive.

That’s exactly why we built the 124GO Breakeven Calculator.

REAL numbers your salon needs to hit.
Every single month.
$17.

https://breakeven.124go.com/

Know your hours. Know your number. Know your business.

03/22/2026

Which question hits the hardest for you?

1) If you removed yourself from the floor tomorrow how much revenue would your salon actually generate?

2) Would you want to work for you?

3) Are you running a business or have you just created a job you can’t quit?

4) What are you tolerating in your business right now that you would never tolerate from someone else?

Deep thoughts…..

124GO Salon & Spa Business Academy

04/28/2026

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