124GO Salon & Spa Business Academy

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124GO Salon & Spa Business Academy - Inspiring Salon/Spa Leaders
- Coaching & Training
- Leadership, Finance, Culture & Growth

10/07/2026

2027 IS 3 MONTHS AWAY.

Does your team know where they’re going?

Not just where you want the business to go.

Do THEY know?
Do they know the vision?
Do they know what winning looks like?
Do they know what their role is in getting there?
And most importantly… do they see a future for themselves inside of it?

A vision that lives only in the owner’s head isn’t a vision.

It’s a secret.

Your team can’t help build something they can’t see.

Before 2027 arrives, get your people together. Talk about where you’ve been. Celebrate how far you’ve come. Get crystal clear about where you’re going next and show every person on your team why they matter to the journey.

Don’t wait until January to decide what kind of year you want.

BUILD 2027 NOW.

Because high-performing teams don’t accidentally end up somewhere great.

They know where they’re going and they go there TOGETHER.

Let’s get growing!

When and I started talking about what we wanted to bring to Leading Forward this year…We didn’t start with a topic.We s...
09/29/2026

When and I started talking about what we wanted to bring to Leading Forward this year…

We didn’t start with a topic.
We started with a question.

Why do some salon owners keep building teams that fall apart no matter how carefully they hire?

And the answer kept coming back to the same thing.
Most leaders don’t understand their own wiring.
And they don’t understand the wiring of the people they lead.

So they hire for skill. Manage for performance. And lose great people to roles that were never right for them in the first place.

That’s what the 7 motivational gifts changes.
Not as a personality label.
As a leadership lens.

One that shows you who you actually are as a leader your greatest strength and your greatest blind spot.

One that helps you see your team differently not as problems to manage but as gifts to steward.

One that transforms how you hire because when you know what you’re looking for you stop settling for who shows up.

Stef and I are bringing all three angles to Columbus this November.

Leadership identity.
Team building.
Hiring for the right fit.
Together.

In one presentation we’ve never been able to give before...

Leadership.124go.com

November 8–10. Columbus, Ohio.

Sponsored by:

09/20/2026

She started Milwaukee’s first day spa in 1993.
Then opened two beauty institutes in 1994.

Then built Edgeless Beauty Group, a collection of brands that includes Neroli Salon & Spa, SKN BAR Rx, Lash Addict, Urban Ayurveda, Aveda Institute, and more.

She won the Jerry Gordon Salon Business Leadership Award at America’s Beauty Show.

And her philosophy?
Beauty is belonging.

Susan Haise is joining us at Leading Forward
November 8–10 — Columbus, Ohio.

The room just got more powerful.

Leadership.124go.com

x @124.go = Leading Forward

09/12/2026

The next level of your business
requires the next level of YOU.

LEAD FORWARD.
Because everything changes when the leader does.

leadership.124go.com

124go in collaboration with

Sponsored by:

09/08/2026

Your team is changing.
You already know this.

The stylists walking through your door today are not the same generation you built your leadership playbook for.

Gen Z makes up the fastest-growing segment of the salon workforce.

Their average job tenure is 1.1 years.
57% of them plan to change jobs this year alone.

And here’s what the research keeps telling us that most salon owners aren’t hearing

They’re not leaving because of the money.
They’re leaving because nobody showed them a future.

Because the leader in their building communicates but doesn’t connect.

Because the culture got heavy and nothing changed.
Because they stopped feeling seen.

And Gen Alpha is already behind them.
The oldest Gen Alpha stylists are entering cosmetology school right now.

In three years they’ll be sitting in your interview chair.

And everything we’re seeing in Gen Z the need for purpose, the demand for authentic leadership, the refusal to stay in a place that doesn’t invest in them.

Gen Alpha turns all of that up.
Higher expectations.
Less tolerance for leadership that performs instead of connects.
More options.
More awareness.
More willingness to leave before you even know they were thinking about it.

The salon owners who are building the leadership skills NOW
Who are learning how to connect with this generation NOW

Are going to be the ones who win the next decade.
The ones who don’t?

Are going to spend the next ten years wondering why they can’t keep anyone.

Leading Forward is where you build those skills.
Not in theory.
In a room.

With coaches who have spent years inside this industry figuring out exactly what it takes to lead the next generation of salon professionals.

And with owners who are doing the same work you’re doing.

Leadership.124go.com

Tickets are limited!

09/03/2026

You can’t bonus your way into loyalty.
You can’t commission your way into commitment.
You can’t pizza-party your way into culture.
And you definitely can’t guilt your team into caring!

AND we will say it louder for the people in the back if we need to!

Psssst… maybe you should come to Leading Forward 😉

Leadership.124go.com

124GO Salon & Spa Business Academy

08/23/2026

Because they’re watching your managers.

The exhaustion. The overwhelm. The weight of being responsible for everything and recognized for nothing.
They see it.

And they’re quietly deciding…
That’s not worth it.

Not because they don’t want to grow.
Because they’re terrified that growth means burnout.
Your job as a leader isn’t just to develop people.

It’s to show them that the path to leadership doesn’t require sacrificing everything else to get there.

If your managers look depleted…

Your best stylists are already opting out of a future you haven’t even offered yet.

By the end of 2026 Gen Z and Millennials will make up 74% of the U.S. workforce. That’s not coming. That’s now.Gen Z’s a...
08/21/2026

By the end of 2026 Gen Z and Millennials will make up 74% of the U.S. workforce. That’s not coming. That’s now.

Gen Z’s average job tenure is 1.1 years compared to 2.8 years for Gen X.

57% of Gen Z workers plan to change jobs in 2026 the highest of any generation.

Gen Z now officially surpassed Baby Boomers in the workforce for the first time in Q2 2024.

WHAT DO THEY ACTUALLY WANT FROM LEADERS?

Join us this November in Columbus Ohio!

Leading Forward
November 8th-10th


Leadership.124go.com

In collaboration with !!

If these stats make you nervous you don’t want to miss this! 👀👀

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Medina, OH
44256, 44258

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