Fractional CRO

08/26/2026

Revenue problems rarely start in one department. They hide in the gaps.

Marketing says leads are good. Sales disagrees. Delivery scrambles. Leadership hears about churn too late.

Everyone’s working hard. Nobody’s aligned. The fix? One truth for all teams.

I wrote a full breakdown on how a CRO collapses those silos — link below. 👇

A lot of companies think they have a revenue engine. What they actually have is a pile of tactics.A few campaigns here. A few sales pushes there. A dashboard nobody fully trusts. Teams working hard, but not always in sync.That setup can create motion. It does not create predictable revenue.That is w...

07/25/2026

May the odd be ever in the 76ers favor….yikes that’s a lot of dough and a plot twist. How are my Kalshi people doing?

Market surges are unpredictable. Odds of LBJ choosing Philly were 9%, as in trading at $0.09 right before the call.

07/24/2026

Bravery is not something a lucky few are born with.

It is a skill we build each time we move toward something meaningful—even while fear is sitting right beside us.

In business, bravery can look surprisingly human.

It is asking for help before everything falls apart. Admitting when the answer is not yet clear. Having the conversation everyone else is avoiding. Listening to understand instead of waiting to respond. Choosing connection when efficiency would be easier.

That is what I call being human in Business.

Because a new strategy cannot heal every business problem. Sometimes, what is needed first is honesty. Curiosity. Empathy. A real conversation between two people who are willing to tell the truth and stay in the room long enough to do something with it.

Avoidance may quiet fear for a moment, but it also teaches fear to take up more space.

Action teaches us something different: I can be afraid and still move forward.

You do not need to become fearless to lead well. You only need to practice the next brave, human thing.

And when you do, trust deepens. Clarity returns. New possibilities begin to open.

What is one brave conversation your business is asking you to have?

07/16/2026

The sky over Ohio is hazy with Canadian wildfire smoke right now. An actual Air Quality Advisory went into effect today.

So naturally, I went down the rabbit hole of what Nostradamus, Baba Vanga, and modern psychics predicted for 2026. Didn’t we all?

Parched earth. AI taking over industries. Superpower tensions. Economic instability.

None of them said Ohio or wildfire smoke specifically.

But the patterns? Uncomfortably close.

Just saying I’m paying attention.

Swipe through for the breakdown. What’s predicted next gets real weird.

07/15/2026

Welcome to the Food Sequencing Era

It turns out that the order in which we eat our food drastically changes how our bodies process it. Eating a handful or two of raw or lightly cooked spinach before you touch your main meal acts like a metabolic speed bump.

If you can handle it, try it! I mean supposedly kristen bell does it.

07/14/2026

Do you hear her?

Her deliberate cadence, the way she notes the sensations and flavors. Do you feel the way she enunciated every syllable?

You stop scrolling. ✋🏼 You slow your reading pace to match hers. You aren’t just reading a caption; you’re being pulled into an environment—one that feels like a full studio production, even in a digital feed.

That isn't the work of a social media manager. That is the work of a CRO with deep Brand Strategy expertise.

Most founders are drowning in a sea of sameness because they are outsourcing their voice to people who treat their business like a set of templates. They are missing the point: your brand voice isn't just marketing; it’s an extension of the soul you poured into your company.

When I build a Go-To-Market plan, we aren't just looking at revenue engines and operations. We are architecting your presence. We ensure that your message is as refined, intentional, and unmistakable as the expertise you bring to your industry.

If your audience isn't slowing down or speeding up to read your words, you aren't lacking content. You are lacking a strategy that actually sounds like you.

Are you building a brand, or are you just contributing to the noise?

Hat’s off to the chef 🧑‍🍳, Rachel Terrace, Chief Commercial & Growth Officer at Marquee Brands who’s been infusing Martha’s identity exactly where Martha would.

07/13/2026

This face is judging your loyalty program.

Meet Gus. He’s a Great Dane. He eats 8 cups of premium food a day — The Honest Kitchen and Open Farm — about $220/month. He is not cheap to keep, he is picky about his food and he is not a small dog.

I am now on my 4th pet store in roughly one year. Chewy → PetSmart → Pet Supplies Plus→ wherever I’m headed next.

The latest? I signed up for AutoShip at Pet Supplies Plus — first-time discount, great. Except the reward coupons I’d already earned couldn’t be combined with it. (Now, you know I strategized, so I ordered his first batch without AutoShip to use the reward when I signed up.) I even contacted them to ask, they confirmed it was a policy and once I got my first discount I could then apply it next time, and they do not apply them retroactively. The response was very polite. The answer was still no.

So here I am. Switching again.

As a Fractional CRO, I see this play out constantly: loyalty programs that create the most friction at the exact moment of subscription sign-up. Initial sign-up for a reoccurring auto program is the most important conversion in a customer journey. Why? Because it can lead to years and years of reoccurring revenue or it can result in forever abandonment (lots of revenue vs. leaking revenue and practically pointing to your competitors to take the customer) In other words, you're literally punishing someone for committing.

That one coupon was for $5. The cost of my business over five years? $13,200. Five customers just like me, $66,000.

The math doesn’t protect the policy. It exposes it.

How many times have YOU switched brands over something small that could have been fixed in 30 seconds? 👇

I know I can just suck it up and move on, but this is a direct example of what I do as a Fractional CRO. I find the leaks. The misalignment that doesn't flow and I plug it so you gain the customers you set out to target. It's hard for me to ignore when I can see the solution, but most importantly you've disappointed Gus...

Pet Supplies Plus, if your growth officer takes this advice, do the right thing, throw Gus a bone or free food for a year. 🦴

07/09/2026

From the box to the rocks…convenience always sells

07/08/2026

“Neat new toy for the fairway.”

🏌️‍♂️ Picture this: The sun is shining your easing into your stance, clearing your mind before you swing... and a robotic caddie rolls towards you, interrupting the bliss with swing advice.

That is the reality of the new iXi trolley, a new AI-powered, self-driving golf companion that automatically follows you from hole to hole while analyzing your performance in real time.

This is not only what the future holds, but a genuine masterclass in shifting a product from a low-variance commodity model to an insight-driven value model. These are the type of products that advance an industry, make revolutionary ripples that truly change the game.

🤔Just think–right before you swing, you get expert advice to reposition your left foot, and adjust your posture. That's predictive analytics at work in daily life, improving your game, which improves your mood, and overall wellbeing.

𝐇𝐞𝐫𝐞 𝐢𝐬 𝐡𝐨𝐰 𝐭𝐡𝐢𝐬 𝐬𝐢𝐧𝐠𝐥𝐞 𝐝𝐞𝐯𝐢𝐜𝐞 𝐢𝐬 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐧𝐠 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐠𝐨𝐥𝐟 𝐞𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐡𝐢𝐭 $26.7𝐁 𝐛𝐲 2031:

𝐌𝐨𝐯𝐞 𝐭𝐡𝐞 𝐩𝐢𝐧 𝐟𝐫𝐨𝐦 𝐈𝐧𝐩𝐮𝐭 𝐭𝐨 𝐈𝐧𝐬𝐢𝐠𝐡𝐭
A standard push-cart is an input commodity. It carries bags. Consumers audit the raw materials (wheels, plastic, metal), it hits a rigid price ceiling of a few hundred bucks.

The iXi doesn’t sell the aluminum frame; it sells lower scores and seamless convenience. It transforms a piece of manual labor into a 24/7 personal coach, a live caddie, and an automated workflow.

👆🏼 that insight, is intrinsic economic and psychological value, which justifies a $5,400 price tag—shattering the traditional category ceiling.

Botronics secured 125 pre-orders in the first 10 minutes. 🤯 They're now at 256 backers, they've scorched their funding goal by 2392%, and raised $7 - I'd say they're on a birdie train.

📉 The Bottom Line for Modern Businesses
Whether you are selling professional consulting services, software, or golf equipment, the rule remains the same:

If you price based on your inputs (hours spent, pages written, widgets molded), you will always be dragged into a race to the bottom by clients looking to audit your costs.

But when you decouple your price from ex*****on and anchor it to downstream impact and insights, the market stops treating you as an expense line item—and starts viewing you as an indispensable asset.

Meet iXi—01, the world's first AI-powered autonomous golf trolley. Advanced motion tracking, 3D camera vision, and 10-hour battery. Designed in Belgium.