RedRover Sales & Marketing

Call Directions Website Contact the business

RedRover Sales & Marketing ROI-focused sales, marketing and communications strategists with a reputation for dogged determination and a straight-shooting approach.

RedRover is a full-service agency that specializes in the development and execution of results-guaranteed marketing and sales strategies for middle-market B2B companies. Since its founding in 2006, RedRover has fine-tuned a proven process for generating strong, predictable marketing ROI from a whole host of industry verticals. As a result of this effort, RedRover is now one of only two private, full-service marketing agencies in the entire country that dare to guarantee results for B2B companies. Over the years, RedRover’s results have led the firm to international acclaim, including at the ADDY Awards, International Communicator Awards, Summit International Awards, Davey Awards and Telly Awards — though the greatest reward of all is driving significant growth for our clients. Ready to crash the ceilings limiting your company’s growth potential? Contact RedRover’s pack of experts today.

"Set it and forget it" might be the most expensive strategy in marketing.The waste rarely shows up all at once. It build...
10/17/2026

"Set it and forget it" might be the most expensive strategy in marketing.

The waste rarely shows up all at once. It builds one unreviewed quarter at a time, as search costs climb without anyone asking why and ads drift toward people who were never going to buy.

None of it is hard to find once someone actually looks.

A scheduled quarterly review of your keywords, audiences, and cost per conversion can catch it before it turns into years of wasted spend.

The blog shows how disciplined optimization bends the cost curve in your favor.

Read the blog: https://brnw.ch/21x6u1F

Your team celebrates when the contract is signed. Your new customer is still wondering if they made the right call.That'...
10/10/2026

Your team celebrates when the contract is signed. Your new customer is still wondering if they made the right call.

That's usually the moment attention shifts to the next prospect. Sales moves on, onboarding feels clunky, and the customer notices right away.

Customers who feel dropped after signing are the ones most likely to leave early, taking the revenue you worked so hard to win with them.

A fast, clean handoff from sales to onboarding, followed by regular check-ins, answers that doubt before it turns into a cancellation.

This blog shows where to put your budget after the signature.

Read the blog: https://brnw.ch/21x6iI8

If your best marketer resigned tomorrow, how much of what makes your marketing work would leave with them?For most compa...
09/25/2026

If your best marketer resigned tomorrow, how much of what makes your marketing work would leave with them?

For most companies the honest answer is uncomfortable.

Scalable and repeatable are not the same word. Scalable means a strategy can grow. Repeatable means it holds up no matter who is executing it. Almost every company has built the first and assumed the second came with it.

What leaves with that person is the campaign cadence, the changes that finally made email convert, and dozens of judgment calls nobody wrote down.

One question settles where you stand. Could a competent new specialist step into any seat, follow a written process, and produce what the last person produced?

Every place the answer is no is a single point of failure.

A $26M software company knew its marketing metrics could not be trusted. The cause was structural: every channel was tracked in isolation, so nothing connected. Once that know-how was pulled into one documented view, MROI rose 72% in six months.

Nothing new was launched. The wins had simply been impossible to see.

Read the full blog: Documented Processes: The Secret to Scalability and Repeatability
https://brnw.ch/21x5YgN

Throwing more money at a strategy built on guesswork does not fix the guesswork. It only wastes money faster.The average...
09/14/2026

Throwing more money at a strategy built on guesswork does not fix the guesswork. It only wastes money faster.

The average marketing plan wastes roughly 60% of its investment for lack of research, so a bigger budget often just means a bigger pile of waste.

Spend and effectiveness are not the same thing.

And too few B2B companies are successfully closing that gap. Across every fundamental research practice (the research protocols you should be implementing every 3-5 years), the highest participation rate over the past three years was 56%. Companies skip it because 55% think it is too expensive and 45% would rather spend those dollars on ex*****on.

So the knowledge they refuse to buy is knowledge you can own.

Read the full blog: Why Market Research Is the Great Equalizer for Middle-Market B2Bs
https://brnw.ch/23rgt

Expertise. Customer service.If those are your two differentiators, they’re probably your competitors’ differentiators, t...
09/04/2026

Expertise. Customer service.

If those are your two differentiators, they’re probably your competitors’ differentiators, too.

Only 24% of B2B leaders strongly agree that their positioning is meaningfully different from their competitors. That means three out of four are describing themselves the same way as the vendor down the street.

That’s not just a messaging problem. It’s a map problem, too.
An $18M manufacturer had been stuck at 5% annual growth and couldn’t name one differentiator it truly owned. Every competitor claimed the same expertise and service it did.

Then the research surfaced what none of them were talking about. By the time these buyers called, they were already losing sales and missing targets, unable to produce fast enough to keep up with their own growth. They weren’t shopping for expertise.

They were in pain.

The company built its position around relieving that pain. Sales rose 40% the following year.

The opening had been there the whole time. Nobody had drawn the map.

Read the full blog: https://brnw.ch/ba45t

SEO still matters.But the buyer journey is no longer happening only on search results pages.B2B buyers are using AI tool...
08/20/2026

SEO still matters.

But the buyer journey is no longer happening only on search results pages.

B2B buyers are using AI tools to research vendors, compare options, and form opinions before they ever visit a company website. That means a blog can still rank and still miss the moment where influence is actually happening.

The old playbook was built around keywords, rankings, and clicks.

The new layer is built around citations, original insight, and source authority.

Generic content can still support SEO, but AI does not need to cite another explainer it can already write. It has a reason to cite original research, proprietary data, hard comparisons, benchmarks, credible statistics, and a point of view earned from real experience.

Keep the SEO engine running.

But become the source AI has a reason to quote.

Read the full blog: https://brnw.ch/21x55vc

Your prospect is not always deciding whether to buy.At the consideration stage, they are often deciding who to buy from....
08/03/2026

Your prospect is not always deciding whether to buy.

At the consideration stage, they are often deciding who to buy from.

That is where too many B2B companies lose deals they should have won. The buyer is comparing options, reading proof points, weighing risk, and looking for a reason to eliminate vendors from the shortlist.

One $35 million firm found this out the hard way. It had spent years pouring its budget into visibility alone, until its CEO redirected 45 percent of spend into consideration instead. The result: 226 qualified leads in five months at $50,000 each, compared to just 21 from awareness. That growth had been sitting there the whole time.

Winning the lead isn't the finish line, either. One company got the leads it wanted, then let sales and marketing run as separate lanes. More than a quarter of those buyers chose someone else before anyone called back.

Somewhere in your funnel, the same thing may already be happening.

Read the full blog https://brnw.ch/21x4EA4

One bad marketing assumption can eat the budget fast.That is what happens when B2B campaigns are scaled before disciplin...
07/21/2026

One bad marketing assumption can eat the budget fast.

That is what happens when B2B campaigns are scaled before disciplined split testing, message against message, offer against offer, proves what actually works.

Battle 9 of the 12 Battles™ Framework is about disciplined optimization. It challenges leaders to stop treating marketing like one big bet and start testing small before scaling big.

Test the message before increasing spend. Test the CTA before rebuilding the funnel. Test the audience before expanding the campaign. Test the offer before asking sales to chase weak demand.

The goal is not more testing for the sake of testing.

The goal is better evidence before bigger investment.

Read the full blog: https://brnw.ch/21x4jIe

There's a line item missing from most marketing plans. Nobody labels it, but you feel it in every busy quarter that stil...
07/14/2026

There's a line item missing from most marketing plans. Nobody labels it, but you feel it in every busy quarter that still comes up short.

Comfort.

When the comp plan rewards MQL count, you get MQLs whether sales can close them or not. When replacing underperformers feels disruptive, mediocre ex*****on quietly becomes the standard. When strategy gets built around the team you have instead of the market in front of you, the plan starts serving what's easy, not what's right.

Battle 10 of the 12 Battles™ Framework asks one question worth sitting with: will your team be paid to deliver your strategy, or just to show up for it?

That gap is the difference between a plan that changes performance and one that gets filed and forgotten.

If you haven't looked honestly at what your compensation plan is actually rewarding, start there.

Read here: https://brnw.ch/21x48iI

You may know your customer.But do you know them well enough to build predictable growth?Battle 2: acknowledge that you d...
07/07/2026

You may know your customer.

But do you know them well enough to build predictable growth?

Battle 2: acknowledge that you don’t really know thy customer is about replacing internal assumptions with objective customer truth.

Because customers do not always tell you the full story.

They may say price when the real issue is unclear value.
They may say timing when the real issue is risk.
They may choose a competitor for a reason your team has never uncovered.

That is why market research is not optional.

It tells you what to say, where to spend, what to fix, and which customers are worth pursuing.

Read the full blog https://brnw.ch/21x3X57

Address

50 South BB King Boulevard, Suite 300
Memphis, TN
38103

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+19012662662

Website

Alerts

Be the first to know and let us send you an email when RedRover Sales & Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to RedRover Sales & Marketing:

Shortcuts

Share

Category