09/03/2026
Loving your daily latte doesn't mean you're built to run the coffee shop.
It’s actually a pretty common assumption: someone falls in love with a business as a customer and believes that they would also enjoy being the one to own that business. But being a fan of a product/brand and being the business owner are two very different things.
Take that coffee shop dream. Are you ready for the 4 a.m. alarm, the constant staffing churn, and the razor-thin margins on every $5 transaction? It might be right for someone, but it’s not for everyone.
At the end of the day, the best franchise for you needs to fit the life you actually want to live. Do you want early mornings or flexible hours? Hands-on involvement every day or more oversight-focused? Fast-paced and reactive or steady and predictable? You can run a business really well and still be unhappy if the business model doesn’t match your own rhythm and flow.
Before you fall for a franchise, think about what it would be like to actually run that business. That's why it's so important to do your research. Understand exactly how the business generates revenue, what drives costs, and what a typical day actually looks like. If you can clearly explain how the business works to someone else, you're on the right track.
Finding the RIGHT fit (not just the first brand that catches your attention) is exactly what I help my clients do! If you’re considering opening a franchise business, I’d love to help you explore.