04/30/2012
Many people have asked me lately what I'm fascinated by in relation to persuasion. Currently it is the application of game theory to predicting outcomes of current behavior and leveraging influence to change the outcome of or for the masses. This video is definitely worth watching and you'll understand at the end that it is all about persuasion. My favorite quote from the video "When people say to you, that's impossible, you say to them, when you say that's impossible, you are confused with I don't know how to do it." Don't miss this great talk http://www.ted.com/talks/bruce_bueno_de_mesquita_predicts_iran_s_future.html
TED Talks Bruce Bueno de Mesquita uses mathematical analysis to predict (very often correctly) such messy human events as war, political power shifts, Intifada ... After a crisp explanation of how he does it, he offers three predictions on the future of Iran.